Aditya ChaudhuriNew Delhi-based stationery firm Luxor has roped in Indian cricketer Virat Kohli as a brand ambassador. As the face of the brand, Luxor hopes to connect with the youth through Kohli’s popularity and cement its position as an industry leader.
Luxor will be launching a new partnership with German firm Schneider Pens. Kohli will be headlining various campaigns for that project as well.
Also read: Virat Kohli’s Brand Endorsements, Earnings and Net Worth
Pooja Jain Gupta, managing director, Luxor Writing Instruments Pvt Ltd said:
“We are elated to partner with Schneider Pens for our upcoming portfolio of products. This is a significant milestone in our growth journey and in line with our continued endeavour to bring world-class products to Indian consumers. Schneider is renowned for its engineering and design superiority, and we look forward to jointly creating best-in-class writing instruments for the Indian market through our partnership. Further, our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. With this association, we also look forward to encouraging today’s youth to express themselves through the power of writing and bring change in the world.“
Christian Schneider, managing director, Schneider Pen, commented:
“We see India as an emerging market with immense potential and are excited to partner with Luxor, an established leader of the Indian writing industry. We look forward to leveraging our exclusive partnership with Luxor to bring the best of German engineering and design to India through multiple products that we aim to launch together in the coming future.“
Virat Kohli spoke about his new partnership, stating:
“I’m excited to be part of the Luxor family and launch their new range of writing instruments. I’ve been using Luxor products for a long time and it’s great to know that it continues to be a pioneer in the industry. The new Luxor-Schneider range brings the best of German engineering to deliver the finest writing performance.“
