Chinese smartphone giant, Vivo, has appointed cricketer Virat Kohli as its brand ambassador. Vivo aims to reach the millennials and technologically driven consumers. It has planned a 360-degree marketing approach that will characterize the company’s association with Kohli.
Commenting on the collaboration, Virat Kohli said: “I am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game. vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology. The way Vivo has brought joy to its customers’ lives through simplified technology and advancements in mobile photography are game-winning. Associating with such a brand that understands and delivers to the audience is quite exciting.”
Vivo India Director-Brand Strategy Nipun Marya said: “We are thrilled to have Virat Kohli on board. At Vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumers.”
Vivo has once again landed the title sponsorship of IPL after last year’s miss. The brand’s partnership with the cricket league has helped them connect with their customers while also expanding their brand’s reach across India. The customer-centricity of Vivo is reflected in its future-ready and technologically advanced offerings, making it a market leader in India.