Kalyan Jewellers has done the impossible. The jewellery brand has brought together Amitabh Bachchan and his daughter Shweta Bachchan-Nanda in one frame. It is the first time the duo has shared the screen in an advertising work. The TVC was conceptualised by L&K Saatchi & Saatchi and directed by GB Vijay from Sculptors Production.
Amitabh Bachchan shared this ad film on his Twitter account. He further said, ‘Emotional moment for me .. tears welling up every time I see it .. daughters are the BEST !!’ His daughter tweeted while tagging senior Bachchan, ‘Here it is our little labour of love xx.’
It looks like the brand has made this advert as a social responsibility. There is no heavy product placement or even a mention of gold. True to the onscreen character, Shweta is also seen wearing extremely simple gold jewellery in the TVC.
Amitabh Bachchan shares the post of Kalyan Jewellers’ brand ambassador along with Katrina Kaif, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.
Watch the adverts
Agency: Law & Kenneth Saatchi & Saatchi
CEO & Managing Partner: Anil S Nair
CSO & Managing Partner: Sandhyaa Srinivaasan
Executive creative director: Kartik Smetacek
Creative director: Ketki Karandikar
ACD: Ambadas Wadisherla
Account management: Shailendra Shyamsukha
Production house: Sculptors Director: G B Vijay