Houseware Products brand, Milton, recently launched a new ad commercial to promote its wide range of colourful thermosteel flasks. Set inside a metro, the TVC delineates a budding love story between a young boy and a girl, who bond over their Milton water flasks.
Considering that the world around is going more and more against the use of single-use plastic bottles, this advertisement will surely attract some more customers to the brand.
This one minute shot was conceptualised by Ogilvy India and was turned into reality under the direction of Vinil Mathew of Breathless Films. The background score by Pritam, Papon, Sunidhi Chauhan from the film Barfi further lifted the mood of the advertisement.