On August 17, 2018, Schmitten released an ad film for Raksha Bandhan. The luxury chocolate brand has even come up with a special gift pack for this festive season by the name of Moments.
The 1 minute 52 seconds digital ad films show the unique bond between a brother and sister. A young woman thanks her brother for not just looking after her but for also letting her be. She thanks him for giving her the freedom to make her own choices, for giving her space and for treating her equal.
The idea and the concept of the ad film are beautiful. But somehow, it felt a little fake. The subtlety could have been handled better at the time of execution.
I know many of you are looking for the background score, the names of the two lead actors and the people behind it. Unfortunately, no data is available as of now. We will let you know as soon as we get more data on this.
Watch the advert