Simran SinghaniaThe Women’s National Basketball Association (WNBA) and Sony Interactive Entertainment have signed a multi-year agreement. As a result of this development, PlayStation has been named the WNBA’s official gaming platform and marketing partner.
According to the recently-announced partnership, PlayStation has been given the chance to explore various possible marketing opportunities with the basketball tournament, starting on July 15 with the AT&T WNBA All-Star Game in Las Vegas.
Zia Cooke, NaLyssa Smith and Arike Ogunbowale were previously added to the Sony Interactive Entertainment roster through the PlayStation Playmakers programme. Together, they work to promote their admiration for gaming.
Commenting on the partnership, Andrea Perez, Senior Vice President of Brand, Product and Services Marketing, Sony Interactive Entertainment, said:
“At PlayStation, we believe ‘play has no limits’, and few cultural spaces have better defined that spirit than women’s sports and especially the WNBA.We are thrilled to partner with the WNBA to continue investing in the next generation of women athletes and will be exploring new and unique ways to elevate and share their stories.”
Phil Cook, Chief Marketing Officer of the WNBA, added:
“The WNBA is thrilled to partner with PlayStation to engage our dynamic fanbase through new and immersive ways. Many WNBA fans are passionate gamers and we look forward to PlayStation establishing a new level for our tech-savvy fans to experience our game.”
