AC Milan have announced a partnership agreement with TG.Casino, which thus becomes the Official Regional iGaming Partner of the Italian professional football club in Europe.
The deal will see Milan and TG.Casino work on various fan engagement activities and create “bespoke experiences, which aim to give the fans more access, and bring them even closer” to the Serie A club.
Dean Akinjobi, CEO of Football Media, said:
“TG.Casino is growing at a phenomenal rate, the partnership with AC Milan is going to help to take the brand to the next level of growth and adoption. Football Media will be working with TG.Casino on maximising the collaboration through multiple activation strategies, enabling current and new customers to utilise assets associated with the AC Milan partnership, as well as providing a platform for innovation around Web 3.0, igaming and tokenization. We’ve definitely established this here, and will be ensuring that our planned marketing and activation strategies help to maximise the collaboration. This will also open up opportunities for $TGC token holders to have the unique opportunities to win lots of experiences offered by AC Milan, as part of our tailored partnership activation strategy. In order for football club sponsorships to be successful, it takes an appetite, willingness and flexibility from all parties to achieve collective goals.
“The plan is to engage with crypto and Web 3.0 audiences across Telegram, as well as educating Web 2.0 audiences about Web 3.0 services. The partnership with AC Milan will enable TG.Casino to achieve this at scale, supported by the growth of Telegram and our planned marketing and activation strategies. It’s very exciting times ahead as we’ve created a major opportunity for our client TG Casino, to lead and establish a market around new igaming innovations using Telegram and Web 3.0, with one of the biggest football clubs in the world, in AC Milan.“
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