Sports News

2026 FIFA World Cup: Five Football Players whose Market value has exploded 

FIFA World Cup 2026: 5 players whose brand value has skyrocketed

Here, we look at five footballers whose brand value skyrocketed over the course of the 2026 FIFA World Cup.

FIFA World Cup 2026: Team of the Tournament

SportsKhabri's FIFA World Cup 2026 team of the tournament

Now that it has come to an end, here we present SportsKhabri's team of the tournament for the 2026 FIFA World Cup.

SLC Intex India tour of Sri Lanka 2026

SLC teams up with Intex for ongoing India tour of Sri Lanka 2026

Sri Lanka Cricket (SLC) has announced a new partnership with consumer electronics company Intex Technologies who has become a National Team Sponsor for the Sri Lanka team's ongoing series with…

Vaibhav Sooryavanshi: Brand Endorsements

Vaibhav Sooryavanshi: Brand Endorsements

Here are the brand endorsement deals of Indian professional cricketer Vaibhav Sooryavanshi.  Current Sponsors  Complan In Feb 2026, Zydus Wellness’s nutritional drink brand Complan signed up Vaibhav Sooryavanshi as their…

Yashasvi Jaiswal: Brand Endorsements

Yashasvi Jaiswal: Brand Endorsements

Here are the brand endorsement deals and other collaborations of Indian professional cricketer Yashasvi Jaiswal.  Current Sponsors  CEAT Tyres  In April 2026, RPG Group-owned Indian Tyre manufacturer CEAT onboarded Yashasvi…

FanCode digital streaming rights Ind-Afg T20I series

FanCode nets digital streaming rights for India–Afghanistan T20I series

The Afghanistan Cricket Board (ACB) has announced a partnership with FanCode for its three-match T20I series against India.

Cricket Ireland renews Shikenso partnership

Cricket Ireland renews Shikenso partnership

Cricket Ireland has announced a multi-year renewal of its partnership with sports analytics platform Shikenso.

PKL 2025: Dabang Delhi KC Sponsors

PKL 2025: Dabang Delhi KC Sponsors

Here are the official sponsors and partners of PKL team Dabang Delhi KC, thus enjoying a strong branding presence across their assets.

PKL 2025: Telegu Titans Sponsors

PKL 2025: Telegu Titans Sponsors and Partners

Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team Telegu Titans, thus enjoying a strong branding presence across their physical and digital assets. Principal…

PKL 2025: UP Yoddhas Sponsors

PKL 2025: UP Yoddhas Sponsors and Partners

Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team UP Yoddhas, thus enjoying a strong branding presence across their physical and digital assets. Principal…

Premier League 2026/27: Kit Suppliers for all teams

Premier League 2026/27: Kit Suppliers for all teams

As the new Premier League season is about to commence, all teams are prepped and ready to go and have already debuted their new home/away kits during the pre-season games….

Liverpool Google Gemini

Liverpool signs new long-term deal with Google

Premier League giants Liverpool FC have announced a new long-term partnership with Google which will see Google Gemini become the club's Official Consumer AI Partner while Google Pixel will take…

Burnley FC reveals Vertu as new shirt partner

Burnley FC reveals Vertu as new shirt partner

English football club Burnley FC have signed a new partnership with automotive retailer Vertu, who has joined the club as their Official Front of Shirt Principal Partner. The partnership will…

Brentford - NOCO

Brentford FC announce NOCO partnership

Brentford Football Club have announced a two-year partnership with NOCO, a manufacturer of consumer power products.

Arsenal renews Hotels.com partnership

Arsenal FC renew Hotels.com partnership

Arsenal FC have announced a multi-year renewal of their partnership with Hotels.com, which will thus remain an Official Partner of the club.

F1 2026: Dutch Grand Prix Preview and Predictions

F1 2026: Dutch Grand Prix Preview and Predictions

An uneventful summer break is done and we are officially in race week once again after a three-week gap. Racing returns this weekend as Formula One heads to the Netherlands…

Cadillac F1 Marcin Budkowski

Cadillac F1 Team confirm Marcin Budkowski as new Team Principal

The Cadillac Formula One Team have announced that Marcin Budkowski will take up the role of Team Principal.

Formula E signs broadcast deal with Disney+

Formula E signs broadcast deal with Disney+

Formula E, the all-electric racing series, has announced a multi-year partnership with Disney Entertainment and ESPN.

Lando Norris Starburst

Lando Norris announced as Starburst ambassador

Reigning Formula One champion Lando Norris has been revealed as a brand ambassador for enterprise intelligence platform Starburst.

MotoGP extends Silverstone partnership

MotoGP extends Silverstone partnership

MotoGP has announced an extension of its partnership with the home of British motorsports, Silverstone Circuit.

World Tennis Fourteen

World Tennis announces two-year Fourteen partnership

World Tennis has signed a two-year partnership agreement with Geneva, Switzerland–based sportswear brand Fourteen.

Coco Gauff & Taylor Fritz Join ?URA as Brand Ambassadors

Coco Gauff and Taylor Fritz join OURA as brand ambassadors

OURA has announced a long-term partnership with tennis players Coco Gauff and Taylor Fritz, bringing them on board as brand ambassadors.

WTA Ventures - IMG

WTA Ventures announces IMG partnership

WTA Ventures, the Women’s Tennis Association’s commercial wing, has announced a multi-year partnership with global talent agency IMG.

Marvel US Open 2026

US Open joins hands with Marvel for special partnership ahead of 2026 edition

The US Open has announced a partnership with Marvel, teaming up for a third consecutive year for a Spider-Man comic book.

Roberto Bautista Agut signs off from professional tennis

Roberto Bautista Agut signs off from professional tennis

Roberto Bautista Agut has bid adieu to professional tennis, with his first-round Wimbledon 2026 exit marking his final Grand Slam appearance.

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