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Formula E brings in Bridgestone as tyre supplier
Formula E has announced a new partnership with the Bridgestone Corporation who becomes the Official Tyre Supplier of the Formula E World Championship from the 2026/27 season. For the upcoming season, Bridgestone will launch their high-performance POTENZA tyre range tailored specifically for the demands of GEN4 racing. Bridgestone’s GEN4 tyre race has 65% recycled and…
Davis Cup finds new partner in Fred Perry
The Davis Cup has announced a new multi-year partnership agreement with sportswear and fashion brand Fred Perry, who has joined the tournament as their Official Outfitter. The partnership will see Fred Perry provide uniforms for ball kids and officials starting from the Final 8 at the 2026 event and from all qualifier games from 2027. …
AFC brings in Visa as partner for club competitions
The Asian Football Confederation (AFC) has announced a new partnership with Visa, building on their partnership, which sees Visa become the Official Global Supporter of the AFC Champions League Elite, AFC Champions League Two and AFC Women’s Champions League between the 2026-2029 cycle. Visa, currently, already holds the role of an Official Global Supporter of…
Borussia Dortmund signs new deal with Panasonic Heating & Cooling Solutions
German football club Borussia Dortmund has announced a new partnership agreement with Panasonic Heating & Cooling Europe who will join the club as an Official Partner. The multi-year partnership will run until the end of 2031 and will see Panasonic provide the club with their energy-efficient heating, air conditioning and cooling solutions. Both will work…
Cricket News
Rahul Dravid starts in new Freedom Healthy Cooking Oils campaign
Former Indian cricket team captain and T20 World Cup winning coach Rahul Dravid has been signed by Freedom Healthy Cooking Oils to headline their ‘Freedom Dil Ki Baat’ campaign with the goal of raising awareness about cholesterol and encouraging consumers to make informed choices for heart health. The campaign showcases bad cholesterol and its ability…
West Indies tour of India 2026 | 3rd T20I | Preview and Predictions
Brisbane Heat signs new partnership with Cub Cadet
Big Bash League (BBL) Brisbane Heat has announced a new partnership agreement with outdoor equipment brand Cub Cadet who has joined the Brisbane Heat’s BBL and WBBL teams as a new partner. The partnership will see both Brisbane Heat and Cub Cadet work together on various activations, engagement activities, content campaigns and match-day activities with…
Melbourne Stars, Cricket Victoria renews Sharp EIT Solutions
Big Bash League (BBL) franchise Melbourne Stars and Cricket Victoria have announced a new partnership renewal with technology provider Sharp EIT Solutions who will continue as Cricket Victoria and Melbourne Stars’ Official Technology Partner. Sharp EIT Solutions will expand their support to also cover the Victorian men’s cricket team and will support Cricket Victoria’s operations…
Melbourne Renegades renew Tangerine partnership
West Indies tour of India 2026 | 2nd T20I | Preview and Predictions
Harmanpreet Kaur relinquishes Team India captaincy
Muthoot FinCorp becomes Title Sponsor for India cricket team’s home games
Sachin Tendulkar joins hands with OpenAI
ICC World Cup 2027: Groups, Key Fixtures, and Venues
Kabaddi News
PKL 2025: Dabang Delhi KC Sponsors
Here are the official sponsors and partners of PKL team Dabang Delhi KC, thus enjoying a strong branding presence across their assets.
PKL 2025: Telegu Titans Sponsors and Partners
Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team Telegu Titans, thus enjoying a strong branding presence across their physical and digital assets. Principal Sponsor Bicycle Playing Cards In October 2024, Telugu Titans announced Bicycle Playing Cards as their principal sponsor. As per the deal, the brand’s logo features…
PKL 2025: UP Yoddhas Sponsors and Partners
Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team UP Yoddhas, thus enjoying a strong branding presence across their physical and digital assets. Principal Sponsors DafaNews DafaNews, the sports portal of the Philippines-based online gambling company Dafabet, has been serving as the official principal sponsor of the Yoddhas since…
PKL 2025: Haryana Steelers Sponsors and Partners
Here are the official sponsors and partners of PKL team Haryana Steelers, thus enjoying a strong branding presence across their assets.
PKL 2025: Gujarat Giants Sponsors and Partners
Here are the official sponsors and partners of PKL team Gujarat Giants, thus enjoying a strong branding presence across their assets.
PKL 2025: Patna Pirates Sponsors and Partners
Here are the official sponsors and partners of PKL team Patna Pirates, thus enjoying a strong branding presence across their assets.
PKL 2025: Puneri Paltan Sponsors and Partners
Here are the official sponsors and partners of PKL team Puneri Paltan, thus enjoying a strong branding presence across their assets.
PKL 2025: Bengaluru Bulls Sponsors and Partners
Here are the official sponsors and partners of PKL team Bengaluru Bulls, thus enjoying a strong branding presence across their assets.
PKL 2025: Tamil Thalaivas Sponsors and Partners
Here are the official sponsors and partners of PKL team Tamil Thalaivas, thus enjoying a strong branding presence across their assets.
PKL 2025: Jaipur Pink Panthers Sponsors and Partners
Here are the official sponsors and partners of PKL team Jaipur Pink Panthers, thus enjoying a strong branding presence across their assets.
Football News
Brighton and Hove Albion extends partnership with Football Manager
English football club Brighton and Hove Albion has announced a partnership extension with Football Manager which will see the series of football management simulation video games continue on as an Official Partner of the club. Football Manager will continue to have branding at Brighton and Hove Albion’s home stadium, the American Express Stadium throughout the…
AFC brings in Visa as partner for club competitions
The Asian Football Confederation (AFC) has announced a new partnership with Visa, building on their partnership, which sees Visa become the Official Global Supporter of the AFC Champions League Elite, AFC Champions League Two and AFC Women’s Champions League between the 2026-2029 cycle. Visa, currently, already holds the role of an Official Global Supporter of…
Borussia Dortmund signs new deal with Panasonic Heating & Cooling Solutions
German football club Borussia Dortmund has announced a new partnership agreement with Panasonic Heating & Cooling Europe who will join the club as an Official Partner. The multi-year partnership will run until the end of 2031 and will see Panasonic provide the club with their energy-efficient heating, air conditioning and cooling solutions. Both will work…
Arteta rewarded with a new Arsenal contract: Can he achieve continued dominance?
Mikel Arteta has signed a contract renewal to continue as the Arsenal head-coach until 2030. The former Arsenal player joined the club as the head-coach in December 2019 after the departure of Unai Emery from the club. Arteta had a huge task of performing a massive rebuild which he has achieved successfully in the past…
Charlton Athletic extends University of Greenwich deal
English football club Charlton Athletic and the Charlton Athletic Community Trust (CACT) has announced partnership renewal with the University of Greenwich, who will continue on as the Official Higher Education Partner of the club. The partnership will aim to strengthen the relationship and create opportunities across education, community engagement and sport. The University of Greenwich…
Arsenal signs new deal with Topps
Reigning Premier League champions Arsenal have announced a new multi-year licensing partnership agreement with the manufacturer of trading cards and other collectibles, Topps. The partnership sees Topps become Arsenal’s Official Trading Cards and Stickers Licensee and produce a range of physical trading cards and stickers for the fans across the world. Arsenal released a statement…
West Ham extends Arc partnership
English football club West Ham United has announced a partnership extension with Arc who will continue on as the club’s Official IT Managed Services Partner. The partnership will see Arc continue to support the club with the help of their range of services, including managed IT, cloud, data and hardware. Arc will also work towards…
Sunderland AFC signs new deal with RAW Charging
English football club Sunderland AFC has announced a new partnership agreement with electric vehicle chargepoint operator RAW Charging who has joined the club as a new partner. The partnership will see RAW Charging provide the club with the largest EV charging hub which will have 20 ultra rapid charging bays, comprising 16 x 150kW and…
Chelsea expands Topps partnership
English football club Chelsea FC has announced a new long-term partnership expansion with Topps who will become the Official Trading Card Partner of the Chelsea men’s and women’s teams. The partnership will include trading cards, trading card games and stickers for the Topps, Match Attax and Merlin brands. The partnership builds on Chelsea and Topps’…
Sunderland AFC signs new deal with the University of Sunderland
English football club Sunderland AFC has announced a new multi-year agreement with the University of Sunderland who joins the club as their Official Higher Education Partner. The partnership will see both work together to provide opportunities for students to engage with the club and its wider community. There will also be themed activities and campaigns…
F1 News
Formula E brings in Bridgestone as tyre supplier
Formula E has announced a new partnership with the Bridgestone Corporation who becomes the Official Tyre Supplier of the Formula E World Championship from the 2026/27 season. For the upcoming season, Bridgestone will launch their high-performance POTENZA tyre range tailored specifically for the demands of GEN4 racing. Bridgestone’s GEN4 tyre race has 65% recycled and…
Alpine signs new deal with Apex Ultra
French Formula One team Alpine has announced a new multi-year partnership with AI lab Apex Ultra who has joined the team as their Official AI for Engineering Partner. Alpine will use Apex Ultra’s Engineering Superintelligence (ESI) technology to help close the gap between simulation and on-track performance, weigh manufacturability alongside performance, and retain the full…
F1 Singapore Grand Prix 2026 recap: Verstappen waltzes to first-ever win at Marina Bay
Red Bull’s Max Verstappen picked up his first-ever win in Singapore as the Dutchman put in a commanding drive to win the Singapore Grand Prix 2026. Largely unbothered for the majority of the race barring right at the start of the race, Verstappen converted his 50th career pole position to a second win of the…
F1 2026: Singapore Grand Prix Qualifying Recap
Max Verstappen goes back-to-back with pole in Singapore Max Verstappen has picked up back-to-back poles as the Dutchman picked up pole position for the Singapore Grand Prix 2026 beating the Ferrari paid of Charles Leclerc and Lewis Hamilton. Championship leader Kimi Antonelli will be starting fourth while George Russell qualified sixth but will take an…
F1 2026: Singapore Grand Prix Sprint Recap
Max Verstappen picks up Sprint win under wet conditions in Singapore Max Verstappen has won the Singapore Grand Prix 2026 Sprint, standing on the top step of the podium for the final Sprint of the Formula One 2026 season. Ferrari’s Lewis Hamilton and Charles Leclerc finished on the podium with Verstappen for the Singapore Sprint…
Red Bull Racing extends Memento Exclusives partnership
Austrian Formula One team Red Bull Racing has announced a partnership extension with motorsport memorabilia specialist and expert provider of show cars and simulators, Memento Exclusives. The partnership extension will see Memento Exclusives launch their 2026 collection which will have the full-scale Official RB22 Show Car while there will be a new addition of the…
McLaren Racing ink multi-year deal with Edward Jones
iLOQ launches new campaign with Kimi Räikkönen and son Robin
F1 2026: Singapore Grand Prix Preview and Predictions
Aston Martin Aramco F1 Team confirm unchanged driver line-up for 2027
Tennis News
Davis Cup finds new partner in Fred Perry
The Davis Cup has announced a new multi-year partnership agreement with sportswear and fashion brand Fred Perry, who has joined the tournament as their Official Outfitter. The partnership will see Fred Perry provide uniforms for ball kids and officials starting from the Final 8 at the 2026 event and from all qualifier games from 2027. …
Australian Open nets Pongbot partnership
Coco Gauff joins World Team Tennis’ Florida Flamingos Racquet Club as player-owner
Davis Cup finds presenting partner in Generali
RAPL Group ropes in Sania Mirza as brand ambassador for Rajasthan Rangers
US Open renews Sky Sports broadcast deal
Is Alexander Zverev now a genuine contender for the tennis hall of fame?
Alexander Zverev won his second Grand Slam title of the year at the recently concluded US Open, defeating American opponent Ben Shelton in four sets. The winning moment was quite hilarious, as he was so focused that he didn’t even realise he had won the match and was getting ready for the next point. This…
ATP Media announces partnership with L1VE
Elena Rybakina has reached the pinnacle of women’s tennis. How did she do it?
Aryna Sabalenka announced as Moroccanoil ambassador
Tennis star Aryna Sabalenka has been announced as the global brand ambassador of haircare brand Moroccanoil, following a new partnership announcement. The partnership will see Sabalenka headline Moroccanoil’s global campaigns and also be the face of the brand’s exclusive content focused on the relationship between performance and personal style. The partnership will also extend across…
Team Sponsors
RB Leipzig Sponsors 2025/26
VfB Stuttgart Sponsors 2025/26
Inter Miami CF Sponsors 2025
AC Milan Sponsors 2025/26
Columbus Crew Sponsors and Partners 2025
Seattle Sounders FC Sponsors 2025
Real Sociedad Sponsors 2025/26
SSC Napoli Sponsors 2025/26
Olympique de Marseille 2025/26 Sponsors
OGC Nice Sponsors 2025/26
Sports Blog
Sponsorships of Chennai Super Kings: Powering a Cricketing Giant
Delhi Capitals: Sponsorships and Financial Overview
The Rise of Lucknow Super Giants: Earnings, Sponsorships, and Team Growth
Royal Challengers Bangalore (RCB) Sponsors and Brand Collaborations
Royal Challengers Bangalore (RCB), also called Royal Challengers Bengaluru, is a cricket team based in Bangalore, Karnataka. The team competes in the Indian Premier League (IPL) and was founded in 2008 by United Spirits. It was named after their liquor brand, Royal Challenge.RCB has been runners-up three times (2009, 2011, 2016) and reached the playoffs…
Inside Rajasthan Royals’ Sponsorship Network”
Rajasthan Royals (RR) is a professional cricket team based in Jaipur, Rajasthan. It plays in the Indian Premier League (IPL). The team was founded in 2008 as one of the original eight IPL franchises.Rajasthan Royals won the first season of the IPL in 2008 under Shane Warne’s captaincy. Many people didn’t expect them to win,…
Mumbai Indians: A Legacy of Excellence in the Indian Premier League
The Mumbai Indians (MI) are based in Mumbai, Maharashtra, and are one of the most well-known teams in the Indian Premier League (IPL). The team started in 2008 and has become a dominant force in T20 cricket. They have won five championships and built a strong brand, a loyal fanbase, and a solid financial foundation….
Gujarat Titans Sponsorship Deals and Financial Partners
Gujarat Titans, a newer team in the Indian Premier League (IPL), quickly became one of the top teams since joining in 2022. With a mix of young players and experienced ones, they have impressed both on and off the field. This article looks at the financial side of the team, including where their money comes…
Sunrisers Hyderabad Sponsors and Brand Collaborations
Sunrisers Hyderabad (SRH) is a professional cricket team in the Indian Premier League (IPL). The team was formed in 2012 after the IPL ended its association with the Deccan Chargers franchise. SRH represents Hyderabad, Telangana, India. The team is owned by Sun TV Network, which is part of the Sun Group.SRH played their first IPL…
Kolkata Knight Riders Sponsors and Revenue Analysis
Kolkata Knight Riders (KKR) have firmly established themselves as one of the most iconic teams in the Indian Premier League (IPL). Representing Kolkata, they have captivated fans worldwide with their thrilling performances, charismatic ownership, and strong brand identity. Team Achievements and Milestones KKR’s journey started with high hopes. In 2011, the team reached its first…
Who Will Replace Manuel Neuer as Germany’s Goalkeeper?
Germany’s national football team is entering a new era in the UEFA Nations League and the 2026 World Cup qualifiers without its long-time goalkeeper, Manuel Neuer. After an illustrious career with the national team, the Bayern Munich shot-stopper has announced his retirement from international football. Neuer, who will be 40 by the next World Cup,…
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