Sports News

2026 FIFA World Cup: Five Football Players whose Market value has exploded 

FIFA World Cup 2026: 5 players whose brand value has skyrocketed 

The FIFA World Cup is undoubtedly one of the grandest stages in the world of sports and any player who performs against the top nations will attract massive attention, not…

5 Best Games of the World Cup 2026

Our 5 best games of FIFA World Cup 2026

And thus the 2026 Edition of the FIFA World Cup comes to an end with Spain emerging as rightful winners as they professionally took care of business against defending champions…

FIFA World Cup 2026: Team of the Tournament

FIFA World Cup 2026: Team of the Tournament

The 2026 FIFA World Cup concluded on 20th July with Spain beating Argentina 1-0 after extra-time to become the champions for the second time. There were some exceptional performances from…

MS Dhoni SolarSquare

MS Dhoni joins SolarSquare as brand ambassador and investor

Former Indian World Cup winning captain MS Dhoni has been revealed as an investor and brand ambassador of residential rooftop solar company SolarSquare. The partnership has been done through Dhoni's…

Cricket Australia Hola Health

Cricket Australia expands Hola Health deal for back of shirt sponsorship

Cricket Australia has announced a partnership expansion with Australian telehealth service provider, Hola Health, which will see the latter become a Gold Partner and a key kit sponsor. The expanded…

The Hundred 2026 to be broadcasted in India by JioStar

The Hundred 2026 to be broadcast in India by JioStar

The Hundred has revealed that JioStar has acquired the linear and digital rights for the upcoming season of The Hundred, which will see JioStar provide live coverage on the JioHotstar…

MI London FICO The Hundred 2026

MI London ropes in FICO as partner ahead of The Hundred 2026

The Hundred franchise MI London, who are co-owned by Mumbai Indians' owners Reliance Strategic Business Ventures Limited, has announced a new partnership with global analytics software firm, FICO, who joins…

Lancashire Cricket Utilita

Lancashire Cricket signs new partnership Utilita

English cricket club Lancashire County Cricket Club has announced a new three-year partnership with smart Pay-As-You-Go energy supplier Utilita, who joins the club as their Official Sustainability Energy Partner and…

PKL 2025: Dabang Delhi KC Sponsors

PKL 2025: Dabang Delhi KC Sponsors

Here are the official sponsors and partners of PKL team Dabang Delhi KC, thus enjoying a strong branding presence across their assets.

PKL 2025: Telegu Titans Sponsors

PKL 2025: Telegu Titans Sponsors and Partners

Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team Telegu Titans, thus enjoying a strong branding presence across their physical and digital assets. Principal…

PKL 2025: UP Yoddhas Sponsors

PKL 2025: UP Yoddhas Sponsors and Partners

Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team UP Yoddhas, thus enjoying a strong branding presence across their physical and digital assets. Principal…

Morgan Rogers is finally a Blue.

Morgan Rogers is finally a Blue — but is he the right man for the club?

And so the deal is signed, sealed, and delivered. Morgan Rogers is finally Chelsea as the Blues forked out what is now the record fee for an English player, eclipsing…

Declan Rice: Brand Endorsements| Brand Campaigns| Charity

Declan Rice: Brand Endorsements | Brand Campaigns | Charity

This article contains information regarding the sponsors, brand campaigns and charitable initiatives of English professional footballer Declan Rice.  Current Deals  Adidas Declan Rice has had a long-standing partnership with Adidas,…

Arsenal's injury crisis gives Mikel Arteta a pre-season headache

Arsenal's injury crisis gives Mikel Arteta a pre-season headache

As Mikel Arteta and Arsenal enter into their first pre-season as defending champions in 22 years, they will be well aware of the fact that they will be the hunted…

Is Haaland becoming the new brand favourite in football?

Is Haaland becoming the new brand favourite in football?

Erling Haaland’s World Cup debut could not have gone any better. The Norwegian striker who had been a pivotal force in their World Cup qualification with a staggering 16 goals…

Cole Palmer: Brand Endorsements 

Cole Palmer: Brand Endorsements 

This article contains information regarding the sponsors and brand campaigns of English professional footballer Cole Palmer.  Current Deals  Nike In July 2025, American sportswear giant Nike onboarded Cole Palmer as…

Laver Cup World of Hyatt

Laver Cup gets World of Hyatt as new partner

The Laver Cup has announced World of Hyatt as its Official Hotel Sponsor for its 2026 edition, to be held in London.

F1 2026: Hungarian Grand Prix Preview and Predictions

F1 2026: Hungarian Grand Prix Preview and Predictions

Here, we present our preview and predictions for the 2026 Formula 1 Hungarian Grand Prix. Written by Aditya Chaudhuri.

F1 Belgian Grand Prix 2026 recap

F1 Belgian Grand Prix 2026 recap: Kimi Antonelli returns to winning ways

Here, we take a look at how the 2026 Formula One Belgian Grand Prix unfolded. Race recapped by Aditya Chaudhuri.

Formula One Amelia Dimoldenberg Passenger Princess

Formula One partners with Amelia Dimoldenberg for second season of Passenger Princess

Formula One has announced that the original YouTube series "Passenger Princess" will return for a second season.

F1 2026: Belgian Grand Prix Qualifying Recap

F1 2026: Belgian Grand Prix Qualifying Recap

Kimi Antonelli edges out Verstappen for Belgian pole Kimi Antonelli has picked up his sixth pole of the Formula One 2026 after the Mercedes driver took pole position at the…

Roberto Bautista Agut signs off from professional tennis

Roberto Bautista Agut signs off from professional tennis

Spain’s former Top 10 player Roberto Bautista Agut has bid adieu to professional tennis. His last Grand Slam appearance was a first-round loss to João Fonseca at Wimbledon 2026. On…

Tennis Australia SPORTFIVE Australian Open

Tennis Australia announces partnership with SPORTFIVE for Australian Open

Tennis Australia has roped in sports marketing agency SPORTFIVE as its lead agency partner in Italy and Europe.

LTA Redrice Ventures

LTA announces agreement with Redrice Ventures

The Lawn Tennis Association (LTA) has partnered with Redrice Ventures, an investment firm focused on health, wellness, and sport.

Ten Different Women’s Singles Winners in the last 10 years at Wimbledon

Ten years, ten different women’s singles winners at Wimbledon — what's happening?

Each of the last ten Wimbledon editions has presented us with a new Ladies' Singles champion. Here, we look at why that's the case.

Tennis Premier League expands Kia India partnership

Tennis Premier League expands Kia India partnership

The Tennis Premier League has announced an expansion of its partnership with Kia India, making it the Principal Partner of all its franchises.

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