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Manchester United look jaded, desolate, and sunk after week from hell
West Ham United FC extend Lyca Mobile partnership
West Ham United Football Club (WHUFC) have announced an extension of their partnership with mobile network operator Lyca Mobile.
Formula E announces COMSOL partnership
Formula E has announced a partnership with COMSOL, a multiphysics simulation and computer-aided engineering (CAE) software.
Ipswich Town FC announce partnership with Finstech.ai
Ipswich Town Football Club (ITFC) have announced a partnership with Finstech.ai, an AI-powered software consultancy and product studio.
Sydney Thunder extend ColCap Financial Group partnership
Big Bash League (BBL) franchise Sydney Thunder have announced an extension of their long-standing partnership with ColCap Financial Group.
Cricket News
Sydney Thunder extend ColCap Financial Group partnership
Big Bash League (BBL) franchise Sydney Thunder have announced an extension of their long-standing partnership with ColCap Financial Group.
CSA ropes in Jonsson Workwear as sponsor
Cricket South Africa (CSA) has roped in Jonsson Workwear as the Test Headline Sponsor of the South African men’s national cricket team.
New Zealand Cricket partners with BatFast for upcoming India series
New Zealand Cricket (NZC) has announced a partnership with BatFast to bring interactive cricket experiences across New Zealand
Bhuvi’s hard work pays off, India return confirm for New Zealand Tour
Despite his age and number of years away from the national team, Bhuvneshwar Kumar is back in the Indian setup for the Kiwi tour.
West Indies tour of India 2026 | 4th T20I | Preview and Predictions
Here are our preview and predictions for the fourth T20I of the 2026 West Indies tour of India. Written by Aditya Chaudhuri.
Rahul Dravid stars in new Freedom Healthy Cooking Oils campaign
Indian cricket icon Rahul Dravid has been roped in by Freedom Healthy Cooking Oils to headline its “Freedom Dil Ki Baat” campaign.
West Indies tour of India 2026 | 3rd T20I | Preview and Predictions
Here are our preview and predictions for the third T20I of the 2026 West Indies tour of India. Written by Aditya Chaudhuri.
Brisbane Heat partner with Cub Cadet
The Brisbane Heat have announced a partnership with outdoor equipment brand Cub Cadet, bringing it on board as an official partner.
Melbourne Stars and Cricket Victoria renew Sharp EIT Solutions partnership
The Melbourne Stars and Cricket Victoria have announced a renewal of their partnership with tech solutions provider Sharp EIT Solutions.
Melbourne Renegades renew Tangerine partnership
The Melbourne Renegades have announced a renewal of their partnership with Australian telecommunications provider Tangerine.
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Manchester United look jaded, desolate, and sunk after week from hell
Manchester United look jaded, desolate, and sunk. This week from hell could get even worse. And it seems like there is no end in sight.
West Ham United FC extend Lyca Mobile partnership
West Ham United Football Club (WHUFC) have announced an extension of their partnership with mobile network operator Lyca Mobile.
Ipswich Town FC announce partnership with Finstech.ai
Ipswich Town Football Club (ITFC) have announced a partnership with Finstech.ai, an AI-powered software consultancy and product studio.
Tottenham Hotspur FC renew e.l.f Brands partnership
Tottenham Hotspur Football Club (THFC), commonly referred to as Spurs, have announced a renewal of their partnership with e.l.f Brands.
Paris Saint-Germain FC announce partnership with L’Oréal Groupe
Paris-Saint Germain FC have announced a multi-year partnership with L’Oréal Groupe, bringing it on board as their Official Beauty Partner.
AFC Bournemouth partner with Easy Panels
AFC Bournemouth have announced a multi-year partnership with Easy Panels, a supplier of wall and shower panels.
FC Bayern Munich extend Adyen partnership
Fußball-Club Bayern München (FC Bayern Munich) have announced an extension of their partnership with fintech platform Adyen.
Burnley FC partner with Pukka
Burnley FC have announced a partnership with food brand Pukka, roping it in as their Official Supplier of Sausage Rolls and Pastry Goods.
Wolverhampton Wanderers FC rope in loveholidays as partner
Wolverhampton Wanderers Football Club, commonly known as Wolves, have announced a partnership with online travel agent loveholidays.
Leeds United FC renew BOXT partnership
Leeds United FC have announced a renewal of their partnership with BOXT, the Leeds-based smart home and heating systems expert.
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F1 News
Formula E announces COMSOL partnership
Formula E has announced a partnership with COMSOL, a multiphysics simulation and computer-aided engineering (CAE) software.
TGR Haas F1 Team join hands with Memento Exclusives
TGR Haas F1 Team have announced a global licensing partnership with Memento Exclusives, bringing it on board as an Official Licensee.
Formula One set for Africa return with long-term partnership with Rwanda
Formula One has signed a ten-year partnership agreement to return to Africa with the African Grand Prix, which will be held in Rwanda.
Formula E brings in Bridgestone as tyre supplier
Formula E has roped in Bridgestone Corporation as its Official Tyre Supplier from the 2026/27 season onwards.
BWT Alpine F1 Team announce Apex Ultra partnership
BWT Alpine Formula One Team have roped in Apex Ultra as Official AI for Engineering Partner on a multi-year deal.
F1 Singapore Grand Prix 2026 recap: Verstappen waltzes to first-ever win at Marina Bay
Here, we take a look at how the 2026 Formula One Singapore Grand Prix unfolded. Race recapped by Aditya Chaudhuri.
F1 2026: Singapore Grand Prix Qualifying Recap
Max Verstappen goes back-to-back with pole in Singapore Max Verstappen has picked up back-to-back poles as the Dutchman picked up pole position for the Singapore Grand Prix 2026 beating the Ferrari paid of Charles Leclerc and Lewis Hamilton. Championship leader Kimi Antonelli will be starting fourth while George Russell qualified sixth but will take an…
F1 2026: Singapore Grand Prix Sprint Recap
Max Verstappen picks up Sprint win under wet conditions in Singapore Max Verstappen has won the Singapore Grand Prix 2026 Sprint, standing on the top step of the podium for the final Sprint of the Formula One 2026 season. Ferrari’s Lewis Hamilton and Charles Leclerc finished on the podium with Verstappen for the Singapore Sprint…
Oracle Red Bull Racing extend Memento Exclusives partnership
Oracle Red Bull Racing have extended their partnership with Memento Exclusives, a motorsport memorabilia specialist.
McLaren Racing ink multi-year deal with Edward Jones
McLaren Racing have announced signing a multi-year partnership agreement with wealth management firm Edward Jones.
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Tennis News
Australian Open finds new partner in Adobe
Tennis Australia has roped in global technology company Adobe as the Official AI Marketing and Creativity Partner of the Australian Open.
The return of the Queen(wen)
Having won the China Open, Qinwen Zheng is finally getting back to her best after undergoing an elbow surgery in July 2025.
Australian Open announces multi-year DoorDash partnership
Tennis Australia has announced food delivery company DoorDash as the Official On-Demand Delivery Partner of the Australian Open.
Australian Open nets Pongbot partnership
Tennis Australia has announced a partnership with Pongbot, an AI-powered training equipment and intelligent robotics sports tech company.
Coco Gauff joins World Team Tennis’ Florida Flamingos Racquet Club as player-owner
World Team Tennis (WTT) has announced that Coco Gauff has joined Florida Flamingos Racquet Club as a player-owner.
Davis Cup finds new partner in Fred Perry
The Davis Cup has roped in sportswear and fashion brand Fred Perry as its Official Outfitter on a multi-year basis.
Davis Cup finds presenting partner in Generali
World Tennis has announced a multi-year partnership with Italian insurer Generali, roping it in as the Presenting Partner of the Davis Cup.
RAPL Group ropes in Sania Mirza as brand ambassador for Rajasthan Rangers
RAPL Group, an ayurvedic company, has signed Indian tennis icon Sania Mirza as a brand ambassador for its Tennis Premier League franchise.
US Open renews Sky Sports broadcast deal
The United States Tennis Association (USTA) has announced a three-year extension of its partnership with Sky Sports.
Is Alexander Zverev now a genuine contender for the tennis hall of fame?
Alexander Zverev won his second Grand Slam title of the year at the recently concluded US Open, defeating American opponent Ben Shelton in four sets. The winning moment was quite hilarious, as he was so focused that he didn’t even realise he had won the match and was getting ready for the next point. This…
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RB Leipzig Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of RB Leipzig for the 2025/26 season.
VfB Stuttgart Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of VfB Stuttgart for the 2025/26 season.
Inter Miami CF Sponsors 2025
Here, we look at the organisations serving as the official sponsors and partners of Inter Miami CF for the 2025 MLS season.
AC Milan Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of AC Milan for the 2025/26 season.
Columbus Crew Sponsors and Partners 2025
Here, we look at the organisations serving as the official sponsors and partners of the Columbus Crew for the 2025 MLS season.
Seattle Sounders FC Sponsors 2025
Here, we look at the organisations serving as the official sponsors and partners of Seattle Sounders FC for the 2025 MLS season.
Real Sociedad Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of Real Sociedad for the 2025/26 season.
SSC Napoli Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of SSC Napoli for the 2025/26 season.
Olympique de Marseille 2025/26 Sponsors
Here, we look at the organisations serving as the official sponsors and partners of Olympique de Marseille (OM) for the 2025/26 season.
OGC Nice Sponsors 2025/26
Here are organisations serving as the official sponsors and partners of French outfit OGC Nice for the 2025/26 season.
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Sports Blog
Sponsorships of Chennai Super Kings: Powering a Cricketing Giant
The Chennai Super Kings (CSK) is one of the most iconic franchises in the Indian Premier League (IPL). With a legacy of five IPL titles and a loyal fan base, the team has become a powerhouse both on and off the field. A crucial part of CSK’s success lies in its ability to secure lucrative…
Delhi Capitals: Sponsorships and Financial Overview
Delhi Capitals (DC) have been part of the IPL since its start. Even after 15 seasons, they have not won the IPL trophy. In the first season, DC reached the knockout stage but lost to Rajasthan Royals (RR) in the semi-final.In the next season, DC played strong cricket and finished at the top of the…
The Rise of Lucknow Super Giants: Earnings, Sponsorships, and Team Growth
Lucknow Super Giants (LSG) is a new team in the Indian Premier League (IPL). It was founded in 2021 and joined the league in 2022. In a short time, LSG has become one of the most popular cricket teams in India. The team is based in Lucknow, Uttar Pradesh, and has attracted a lot of…
Royal Challengers Bangalore (RCB) Sponsors and Brand Collaborations
Royal Challengers Bangalore (RCB), also called Royal Challengers Bengaluru, is a cricket team based in Bangalore, Karnataka. The team competes in the Indian Premier League (IPL) and was founded in 2008 by United Spirits. It was named after their liquor brand, Royal Challenge.RCB has been runners-up three times (2009, 2011, 2016) and reached the playoffs…
Inside Rajasthan Royals’ Sponsorship Network”
Rajasthan Royals (RR) is a professional cricket team based in Jaipur, Rajasthan. It plays in the Indian Premier League (IPL). The team was founded in 2008 as one of the original eight IPL franchises.Rajasthan Royals won the first season of the IPL in 2008 under Shane Warne’s captaincy. Many people didn’t expect them to win,…
Mumbai Indians: A Legacy of Excellence in the Indian Premier League
The Mumbai Indians (MI) are based in Mumbai, Maharashtra, and are one of the most well-known teams in the Indian Premier League (IPL). The team started in 2008 and has become a dominant force in T20 cricket. They have won five championships and built a strong brand, a loyal fanbase, and a solid financial foundation….
Gujarat Titans Sponsorship Deals and Financial Partners
Gujarat Titans, a newer team in the Indian Premier League (IPL), quickly became one of the top teams since joining in 2022. With a mix of young players and experienced ones, they have impressed both on and off the field. This article looks at the financial side of the team, including where their money comes…
Sunrisers Hyderabad Sponsors and Brand Collaborations
Sunrisers Hyderabad (SRH) is a professional cricket team in the Indian Premier League (IPL). The team was formed in 2012 after the IPL ended its association with the Deccan Chargers franchise. SRH represents Hyderabad, Telangana, India. The team is owned by Sun TV Network, which is part of the Sun Group.SRH played their first IPL…
Kolkata Knight Riders Sponsors and Revenue Analysis
Kolkata Knight Riders (KKR) have firmly established themselves as one of the most iconic teams in the Indian Premier League (IPL). Representing Kolkata, they have captivated fans worldwide with their thrilling performances, charismatic ownership, and strong brand identity. Team Achievements and Milestones KKR’s journey started with high hopes. In 2011, the team reached its first…
Who Will Replace Manuel Neuer as Germany’s Goalkeeper?
Germany’s national football team is entering a new era in the UEFA Nations League and the 2026 World Cup qualifiers without its long-time goalkeeper, Manuel Neuer. After an illustrious career with the national team, the Bayern Munich shot-stopper has announced his retirement from international football. Neuer, who will be 40 by the next World Cup,…
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