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Bhuvi’s hard work pays off, returns to Team India for the New Zealand Tour
Chelsea FC inks new deal with GAC
Premier League club Chelsea FC has announced a new partnership with global automotive business GAC, who has joined the club as their Official Automotive Partner. The partnership will see Chelsea and GAC work on joint activations and fan engagement activities in the UK, Europe and beyond with GAC looking to reach out to wider audiences….
Real Madrid signs new deal with Uber Eats
Spanish footballing giants Real Madrid has announced a new multi-year partnership with Uber Eat who becomes the Official Delivery Partner of the club. The three-year partnership will run until June 2029 and see Real Madrid and Uber Eats work on various brand campaigns and content activations along with fan experience activities. Uber Eats will also…
Mumbai City FC renews Matix partnership
Indian Super League (ISL) club Mumbai City FC has announced a partnership extension with Matix, an enterprise-grade security and telecom solutions provider, who will continue on as the club’s Associate Partner for the ISL 2026/27 season. The partnership renewal will see Matix have prominent branding on the pendant of the Mumbai City FC’s first-team’s jerseys…
AFC partners with Alrajhi Bank for club competitions
The Asian Football Confederation (AFC) has announced a new partnership agreement with the Alrajhi Bank who joins as an Official Global Supporter of the AFC Champions League Elite, AFC Champions League Two and AFC Women’s Champions League between the 2026-2029 cycle. Alrajhi Bank will work with the AFC on a host of fan engagement activities…
Cricket News
Bhuvi’s hard work pays off, returns to Team India for the New Zealand Tour
Indian pacer Bhuvneshwar Kumar has been recalled to the Indian T20 squad for the upcoming New Zealand Tour scheduled from 22nd Oct 2026. The tour will include five T20 Internationals, three One-Day Internationals and two Test matches. The 36-year-old pacer has marked a return to the National side after almost four years. His consistent performances…
West Indies tour of India 2026 | 4th T20I | Preview and Predictions
Here are our preview and predictions for the fourth T20I of the 2026 West Indies tour of India. Written by Aditya Chaudhuri.
Rahul Dravid stars in new Freedom Healthy Cooking Oils campaign
Indian cricket icon Rahul Dravid has been roped in by Freedom Healthy Cooking Oils to headline its “Freedom Dil Ki Baat” campaign.
West Indies tour of India 2026 | 3rd T20I | Preview and Predictions
Here are our preview and predictions for the third T20I of the 2026 West Indies tour of India. Written by Aditya Chaudhuri.
Brisbane Heat partner with Cub Cadet
The Brisbane Heat have announced a partnership with outdoor equipment brand Cub Cadet, bringing it on board as an official partner.
Melbourne Stars and Cricket Victoria renew Sharp EIT Solutions partnership
The Melbourne Stars and Cricket Victoria have announced a renewal of their partnership with tech solutions provider Sharp EIT Solutions.
Melbourne Renegades renew Tangerine partnership
The Melbourne Renegades have announced a renewal of their partnership with Australian telecommunications provider Tangerine.
West Indies tour of India 2026 | 2nd T20I | Preview and Predictions
Here are our preview and predictions for the second T20I of the 2026 West Indies tour of India. Written by Aditya Chaudhuri.
Harmanpreet Kaur relinquishes Team India captaincy
Harmanpreet Kaur has relinquished her role as captain of the Indian women’s national cricket team, with Smriti Mandhana taking over.
Muthoot FinCorp becomes Title Sponsor for India cricket team’s home games
The Board of Control for Cricket in India (BCCI) has announced a partnership with Muthoot FinCorp, the largest gold loan NBFC in India.
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Chelsea FC inks new deal with GAC
Premier League club Chelsea FC has announced a new partnership with global automotive business GAC, who has joined the club as their Official Automotive Partner. The partnership will see Chelsea and GAC work on joint activations and fan engagement activities in the UK, Europe and beyond with GAC looking to reach out to wider audiences….
Real Madrid signs new deal with Uber Eats
Spanish footballing giants Real Madrid has announced a new multi-year partnership with Uber Eat who becomes the Official Delivery Partner of the club. The three-year partnership will run until June 2029 and see Real Madrid and Uber Eats work on various brand campaigns and content activations along with fan experience activities. Uber Eats will also…
Mumbai City FC renews Matix partnership
Indian Super League (ISL) club Mumbai City FC has announced a partnership extension with Matix, an enterprise-grade security and telecom solutions provider, who will continue on as the club’s Associate Partner for the ISL 2026/27 season. The partnership renewal will see Matix have prominent branding on the pendant of the Mumbai City FC’s first-team’s jerseys…
AFC partners with Alrajhi Bank for club competitions
The Asian Football Confederation (AFC) has announced a new partnership agreement with the Alrajhi Bank who joins as an Official Global Supporter of the AFC Champions League Elite, AFC Champions League Two and AFC Women’s Champions League between the 2026-2029 cycle. Alrajhi Bank will work with the AFC on a host of fan engagement activities…
UEFA ropes in Betano as sponsor for EURO 2028
The UEFA has announced a new partnership with Kaizen Gaming which will see Kaizen Gaming’s online sports betting and gaming brand, Betano become an Official Sponsor for the UEFA EURO 2028. The partnership grows on the two brand’s relation, having previously partnered for the UEFA EURO 2024. The UEFA EURO 2028 is set to take…
Burnley FC join hands with Burnley Padel Club
Burnley Football Club have announced a partnership with Burnley Padel Club, bringing it on board as a Local Partner.
UEFA Champions League 2026/27: Matchday 2 Preview and Predictions
Here, we present our previews and predictions for all games of Matchday 2 of the 2026/27 UEFA Champions League season.
Brighton & Hove Albion extend partnership with Football Manager
Brighton & Hove Albion Football Club have announced an extension of their partnership with “Football Manager” (“FM”).
AFC brings in Visa as partner for club competitions
The Asian Football Confederation (AFC) has announced a new partnership with the global payment company Visa.
Borussia Dortmund announce Panasonic Heating & Cooling Solutions partnership
Borussia Dortmund (BVB) have announced a partnership with Panasonic Heating & Cooling Europe, bringing it on board as an Official Partner.
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F1 News
Formula E brings in Bridgestone as tyre supplier
Formula E has roped in Bridgestone Corporation as its Official Tyre Supplier from the 2026/27 season onwards.
BWT Alpine F1 Team announce Apex Ultra partnership
BWT Alpine Formula One Team have roped in Apex Ultra as Official AI for Engineering Partner on a multi-year deal.
F1 Singapore Grand Prix 2026 recap: Verstappen waltzes to first-ever win at Marina Bay
Here, we take a look at how the 2026 Formula One Singapore Grand Prix unfolded. Race recapped by Aditya Chaudhuri.
F1 2026: Singapore Grand Prix Qualifying Recap
Max Verstappen goes back-to-back with pole in Singapore Max Verstappen has picked up back-to-back poles as the Dutchman picked up pole position for the Singapore Grand Prix 2026 beating the Ferrari paid of Charles Leclerc and Lewis Hamilton. Championship leader Kimi Antonelli will be starting fourth while George Russell qualified sixth but will take an…
F1 2026: Singapore Grand Prix Sprint Recap
Max Verstappen picks up Sprint win under wet conditions in Singapore Max Verstappen has won the Singapore Grand Prix 2026 Sprint, standing on the top step of the podium for the final Sprint of the Formula One 2026 season. Ferrari’s Lewis Hamilton and Charles Leclerc finished on the podium with Verstappen for the Singapore Sprint…
Oracle Red Bull Racing extend Memento Exclusives partnership
Oracle Red Bull Racing have extended their partnership with Memento Exclusives, a motorsport memorabilia specialist.
McLaren Racing ink multi-year deal with Edward Jones
McLaren Racing have announced signing a multi-year partnership agreement with wealth management firm Edward Jones.
iLOQ launches new campaign with Kimi Räikkönen and son Robin
Global technology company iLOQ has launched a brand campaign featuring 2007 Formula One world champion Kimi Räikkönen and his son, Robin.
F1 2026: Singapore Grand Prix Preview and Predictions
Here, we present our preview and predictions for the 2026 Formula 1 Singapore Grand Prix. Written by Aditya Chaudhuri.
Aston Martin Aramco F1 Team confirm unchanged driver line-up for 2027
Aston Martin Aramco F1 Team have announced that they will continue with their current driver line-up for the 2027 Formula One season.
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Tennis News
Australian Open announces multi-year DoorDash partnership
Tennis Australia has announced food delivery company DoorDash as the Official On-Demand Delivery Partner of the Australian Open.
Australian Open nets Pongbot partnership
Tennis Australia has announced a partnership with Pongbot, an AI-powered training equipment and intelligent robotics sports tech company.
Coco Gauff joins World Team Tennis’ Florida Flamingos Racquet Club as player-owner
World Team Tennis (WTT) has announced that Coco Gauff has joined Florida Flamingos Racquet Club as a player-owner.
Davis Cup finds new partner in Fred Perry
The Davis Cup has roped in sportswear and fashion brand Fred Perry as its Official Outfitter on a multi-year basis.
Davis Cup finds presenting partner in Generali
World Tennis has announced a multi-year partnership with Italian insurer Generali, roping it in as the Presenting Partner of the Davis Cup.
RAPL Group ropes in Sania Mirza as brand ambassador for Rajasthan Rangers
RAPL Group, an ayurvedic company, has signed Indian tennis icon Sania Mirza as a brand ambassador for its Tennis Premier League franchise.
US Open renews Sky Sports broadcast deal
The United States Tennis Association (USTA) has announced a three-year extension of its partnership with Sky Sports.
Is Alexander Zverev now a genuine contender for the tennis hall of fame?
Alexander Zverev won his second Grand Slam title of the year at the recently concluded US Open, defeating American opponent Ben Shelton in four sets. The winning moment was quite hilarious, as he was so focused that he didn’t even realise he had won the match and was getting ready for the next point. This…
ATP Media announces partnership with L1VE
ATP Tour’s broadcast and media division, ATP Media, has announced a multi-year partnership with ticketing and experiences company L1VE.
Elena Rybakina has reached the pinnacle of women’s tennis. How did she do it?
After years of toil, Elena Rybakina has reached the summit of the WTA Tour. Here, we look at her journey to the top.
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RB Leipzig Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of RB Leipzig for the 2025/26 season.
VfB Stuttgart Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of VfB Stuttgart for the 2025/26 season.
Inter Miami CF Sponsors 2025
Here, we look at the organisations serving as the official sponsors and partners of Inter Miami CF for the 2025 MLS season.
AC Milan Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of AC Milan for the 2025/26 season.
Columbus Crew Sponsors and Partners 2025
Here, we look at the organisations serving as the official sponsors and partners of the Columbus Crew for the 2025 MLS season.
Seattle Sounders FC Sponsors 2025
Here, we look at the organisations serving as the official sponsors and partners of Seattle Sounders FC for the 2025 MLS season.
Real Sociedad Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of Real Sociedad for the 2025/26 season.
SSC Napoli Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of SSC Napoli for the 2025/26 season.
Olympique de Marseille 2025/26 Sponsors
Here, we look at the organisations serving as the official sponsors and partners of Olympique de Marseille (OM) for the 2025/26 season.
OGC Nice Sponsors 2025/26
Here are organisations serving as the official sponsors and partners of French outfit OGC Nice for the 2025/26 season.
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Sports Blog
Sponsorships of Chennai Super Kings: Powering a Cricketing Giant
The Chennai Super Kings (CSK) is one of the most iconic franchises in the Indian Premier League (IPL). With a legacy of five IPL titles and a loyal fan base, the team has become a powerhouse both on and off the field. A crucial part of CSK’s success lies in its ability to secure lucrative…
Delhi Capitals: Sponsorships and Financial Overview
Delhi Capitals (DC) have been part of the IPL since its start. Even after 15 seasons, they have not won the IPL trophy. In the first season, DC reached the knockout stage but lost to Rajasthan Royals (RR) in the semi-final.In the next season, DC played strong cricket and finished at the top of the…
The Rise of Lucknow Super Giants: Earnings, Sponsorships, and Team Growth
Lucknow Super Giants (LSG) is a new team in the Indian Premier League (IPL). It was founded in 2021 and joined the league in 2022. In a short time, LSG has become one of the most popular cricket teams in India. The team is based in Lucknow, Uttar Pradesh, and has attracted a lot of…
Royal Challengers Bangalore (RCB) Sponsors and Brand Collaborations
Royal Challengers Bangalore (RCB), also called Royal Challengers Bengaluru, is a cricket team based in Bangalore, Karnataka. The team competes in the Indian Premier League (IPL) and was founded in 2008 by United Spirits. It was named after their liquor brand, Royal Challenge.RCB has been runners-up three times (2009, 2011, 2016) and reached the playoffs…
Inside Rajasthan Royals’ Sponsorship Network”
Rajasthan Royals (RR) is a professional cricket team based in Jaipur, Rajasthan. It plays in the Indian Premier League (IPL). The team was founded in 2008 as one of the original eight IPL franchises.Rajasthan Royals won the first season of the IPL in 2008 under Shane Warne’s captaincy. Many people didn’t expect them to win,…
Mumbai Indians: A Legacy of Excellence in the Indian Premier League
The Mumbai Indians (MI) are based in Mumbai, Maharashtra, and are one of the most well-known teams in the Indian Premier League (IPL). The team started in 2008 and has become a dominant force in T20 cricket. They have won five championships and built a strong brand, a loyal fanbase, and a solid financial foundation….
Gujarat Titans Sponsorship Deals and Financial Partners
Gujarat Titans, a newer team in the Indian Premier League (IPL), quickly became one of the top teams since joining in 2022. With a mix of young players and experienced ones, they have impressed both on and off the field. This article looks at the financial side of the team, including where their money comes…
Sunrisers Hyderabad Sponsors and Brand Collaborations
Sunrisers Hyderabad (SRH) is a professional cricket team in the Indian Premier League (IPL). The team was formed in 2012 after the IPL ended its association with the Deccan Chargers franchise. SRH represents Hyderabad, Telangana, India. The team is owned by Sun TV Network, which is part of the Sun Group.SRH played their first IPL…
Kolkata Knight Riders Sponsors and Revenue Analysis
Kolkata Knight Riders (KKR) have firmly established themselves as one of the most iconic teams in the Indian Premier League (IPL). Representing Kolkata, they have captivated fans worldwide with their thrilling performances, charismatic ownership, and strong brand identity. Team Achievements and Milestones KKR’s journey started with high hopes. In 2011, the team reached its first…
Who Will Replace Manuel Neuer as Germany’s Goalkeeper?
Germany’s national football team is entering a new era in the UEFA Nations League and the 2026 World Cup qualifiers without its long-time goalkeeper, Manuel Neuer. After an illustrious career with the national team, the Bayern Munich shot-stopper has announced his retirement from international football. Neuer, who will be 40 by the next World Cup,…
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