Sports News

Sunderland Shuffle

Sunderland partners with Shuffle for new sleeve partnership

Aditya Chaudhuri Aditya Chaudhuri

English football club Sunderland AFC has announced a new multi-year partnership with crypto casino and sports betting platform, Shuffle, who has joined the club as their new Official Sleeve Partner….

Harmanpreet Kaur, CREX renews partnership

Harmanpreet Kaur renews CREX partnership

Sports technology platform CREX has announced a renewal of its partnership with Indian cricketer Harmanpreet Kaur.

Cricket Australia - Komo Technolgies

Cricket Australia joins forces with Komo Technologies

Cricket Australia has announced a new partnership with Australian technology firm Komo Technologies. The partnership will see Cricket Australia use Komo Technologies' audience engagement and data platform across the Australian…

Ravi Shastri announced as Century 21 brand ambassador

Ravi Shastri announced as Century 21 brand ambassador

Ravi Shastri has been announced as a brand ambassador for Century 21, a real estate agent franchise company.

BCCI SBI Life, ChatGPT Campa

BCCI ropes in SBI Life, ChatGPT, and Campa as India Home Cricket partners

The Board of Control for Cricket in India (BCCI) has roped in SBI Life, ChatGPT, and Campa as Associate Partners for India Home Cricket.

Afghanistan vs India 2026 | 3rd T20I | Preview and Predictions

Afghanistan vs India 2026 | 3rd T20I | Preview and Predictions

Here, we present our preview and predictions for the third T20I between Afghanistan and India, to be played at Arun Jaitley Stadium, Delhi.

PKL 2025: Dabang Delhi KC Sponsors

PKL 2025: Dabang Delhi KC Sponsors

Here are the official sponsors and partners of PKL team Dabang Delhi KC, thus enjoying a strong branding presence across their assets.

PKL 2025: Telegu Titans Sponsors

PKL 2025: Telegu Titans Sponsors and Partners

Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team Telegu Titans, thus enjoying a strong branding presence across their physical and digital assets. Principal…

PKL 2025: UP Yoddhas Sponsors

PKL 2025: UP Yoddhas Sponsors and Partners

Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team UP Yoddhas, thus enjoying a strong branding presence across their physical and digital assets. Principal…

Sunderland Shuffle

Sunderland partners with Shuffle for new sleeve partnership

English football club Sunderland AFC has announced a new multi-year partnership with crypto casino and sports betting platform, Shuffle, who has joined the club as their new Official Sleeve Partner….

LaLiga - Canal+

LaLiga joins forces with CANAL+ to fight piracy

The LaLiga has announced a new strategic partnership with French subscription video on-demand over-the-top streaming service and subscription TV provider, Canal+ with the goal of working on anti-piracy across almost…

Newcastle United BetMGM

Newcastle United renews BetMGM partnership

Premier League club Newcastle United has announced a new multi-year partnership renewal with the LeoVegas Group which wil see their sports betting and entertainment brand BetMGM continue on as Newcastle…

Bayern Munich Wonderful

FC Bayern Munich announce Wonderful partnership

FC Bayern Munich have announced a multi-year partnership with Wonderful, bringing it on board as their Official Enterprise AI Partner.

Coventry City finding life difficult in the Top Flight 

PL 2026/27: Coventry City finding life difficult in the top flight

Despite being the best team in the Championship last season by some distance, Coventry City are finding life in the Premier League hard.

Ferrari signs multi-year deal with Rakuten

Ferrari signs multi-year deal with Rakuten

Italian Formula One team Ferrari has announced a new multi-year deal with global technology company Rakuten, who has joined the team as an Official Team Partner for Ferrari's telecommunication and…

Kimi Räikkönen's son joins the Red Bull Junior Team

Robin Raikkonen, Kimi's son, joins Red Bull Junior Team

Eleven-year-old Robin Räikkönen, son of former Formula One champion Kimi Räikkönen, has joined the Red Bull Junior Team.

Formula One releases 2027 calendar with 10 Sprint weekends

Formula One and the Fédération Internationale de l'Automobile have released the calendar for the 2027 FIA Formula One World Championship.

Formula One DAZN

F1 extends DAZN partnership for Iberian broadcast coverage

Formula One has announced a multi-year extension of their partnership with sports streaming platform DAZN.

F1 Spanish Grand Prix 2026 Recap

F1 Spanish Grand Prix 2026 recap: Antonelli makes it back-to-back wins

Here, we take a look at how the 2026 Formula One Spanish Grand Prix unfolded. Race recapped by Aditya Chaudhuri.

Elena Rybakina at the pinnacle of Women’s Tennis

Elena Rybakina has reached the pinnacle of women’s tennis. How did she do it?

After years of toil, Elena Rybakina has reached the summit of the WTA Tour. Here, we look at her journey to the top.

Aryna Sabalenka Moroccanoil

Aryna Sabalenka announced as Moroccanoil ambassador

Belarusian tennis star Aryna Sabalenka has been announced as a global brand ambassador for hair care brand Moroccanoil.

Gaël Monfils said goodbye to the Slams at the 2026 US Open

Gaël Monfils bids farewell to Grand Slams at the 2026 US Open

Gaël Monfils played his final Grand Slam match in the US Open second round, losing to Lerner Tien in straight sets (3–6, 4–6, 3–6).

 The Legendary Stan Wawrinka bids adieu to tennis

The Legendary Stan Wawrinka bids adieu to tennis

Swiss professional player and former World No. 3 Stanislas Wawrinka played his last Grand Slam tournament at the ongoing US Open. He intends to sign-off his career in October at…

US Open - Kalshi

US Open brings in Kalshi as Prediction Market Partner

The United States Tennis Association (USTA) has announced Kalshi as the first-ever Official Prediction Market Partner of the US Open.

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