Premier League heavyweights Chelsea have announced a new partnership with Infinite Athlete, who will be joining as the club’s Principal Partner for the 2023/24 season.  The partnership will see the Infinite Athlete logo present on the front of the men’s and women’s playing kits and on the sleeves of their training kits. Chelsea will also be using Infinite Athlete’s AI for fan engagement activities and they will co-create products which ‘will put the most groundbreaking technology available in sports, into