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Cricket South Africa, Sky Sports extends longstanding partnership
Cricket South Africa has announced a new partnership extension of their longstanding deal with Sky Sports which will now see Sky Sports and NOW to exclusively broadcast the England men’s three-Test and three-ODI tour of South Africa late this year. Sky Sports will be providing live coverage of the South African team’s entire international schedule…
Leeds United extends NOCO deal
English football club Leeds United has announced a new partnership extension with battery power solutions NOCO who will continue on as an Official Partner of Leeds United. NOCO will continue to have branding at the Ellan Road on matchdays including on the LED boards and work with the club on digital content including behind-the-scenes footage. …
Barcelona signs new deal with Nespresso
FC Barcelona has announced a new long-term partnership with Nestlé Nespresso who has joined the Spanish footballing giants as their Official Coffee of Barcelona. The five-year partnership will see Nespresso be available at the Camp Nou at the VIP areas during gamedays, events and other activities held at the stadium. Barcelona and Nestlé Nespresso will…
ISL finds new title partner in JSW MG Motor ahead of 2026/27 season
Cricket News
Jaguar Racing extends title partnership with TCS
Formula E team Jaguar Racing has announced a multi-year partnership extension and expansion with IT services giant Tata Consultancy Services (TCS). The partnership renewal sees TCS continue on as the Title Partner of the Jaguar Formula E team and also becomes the Official AI Partner of the team. The agreement extension will see TCS and…
Cricket South Africa, Sky Sports extends longstanding partnership
Cricket South Africa has announced a new partnership extension of their longstanding deal with Sky Sports which will now see Sky Sports and NOW to exclusively broadcast the England men’s three-Test and three-ODI tour of South Africa late this year. Sky Sports will be providing live coverage of the South African team’s entire international schedule…
Leeds United extends NOCO deal
English football club Leeds United has announced a new partnership extension with battery power solutions NOCO who will continue on as an Official Partner of Leeds United. NOCO will continue to have branding at the Ellan Road on matchdays including on the LED boards and work with the club on digital content including behind-the-scenes footage. …
Barcelona signs new deal with Nespresso
FC Barcelona has announced a new long-term partnership with Nestlé Nespresso who has joined the Spanish footballing giants as their Official Coffee of Barcelona. The five-year partnership will see Nespresso be available at the Camp Nou at the VIP areas during gamedays, events and other activities held at the stadium. Barcelona and Nestlé Nespresso will…
ISL finds new title partner in JSW MG Motor ahead of 2026/27 season
Muthoot FinCorp becomes Title Sponsor for India cricket team’s home games
The Board of Control for Cricket in India (BCCI) has announced a new partnership with Indian financial corporation and the largest gold loan NBFC in India, Muthoot FinCorp. The multi-year partnership sees Muthoot FinCorp become the Title Sponsor for India home cricket which will see them serve as the title sponsor for all of India’s…
F1 2026: Singapore Grand Prix Preview and Predictions
The triple header comes to an end in Singapore as Formula One heads from Malaysia to Singapore for the Singapore Grand Prix 2026. After a chaotic and eventful Bahrain Grand Prix 2026 which took place at Sepang, Formula One will return to racing under the lights at the Marina Bay Street Circuit. With seven races…
Davis Cup finds new partner in Generali
World Tennis has announced a new multi-year partnership with Italian insurance company Generali, who has joined as the Presenting Partner of the Davis Cup. The partnership sees the tournament being renamed to the Davis Cup by Generali. The partnership will see Generali also have global broadcast integration, in-bowl visibility and prominent back-wall court branding and…
Sachin Tendulkar joins hands with OpenAI
Indian cricketing icon and World Cup winner Sachin Tendulkar has joined forces with OpenAI on a multi-year partnership. Tendulkar will work with OpenAI to showcase how ChatGPT can be used by an individual in their personal and professional lives. Tendulkar will become the face of OpenAi’s content activations, campaigns and other engagement experiences and highlight…
Birmingham City extends V Installations partnership
English football club Birmingham City has announced a new partnership extension with mechanical engineering specialists V Installations. The partnership will see V Installations continue to support the Birmingham City Academy for the ongoing 2026/27 season with the aim of helping the development of Birmingham City’s Academy and young players. Jeremy Dale, CEO, Birmingham City, commented,…
Kabaddi News
Jaguar Racing extends title partnership with TCS
Formula E team Jaguar Racing has announced a multi-year partnership extension and expansion with IT services giant Tata Consultancy Services (TCS). The partnership renewal sees TCS continue on as the Title Partner of the Jaguar Formula E team and also becomes the Official AI Partner of the team. The agreement extension will see TCS and…
Cricket South Africa, Sky Sports extends longstanding partnership
Cricket South Africa has announced a new partnership extension of their longstanding deal with Sky Sports which will now see Sky Sports and NOW to exclusively broadcast the England men’s three-Test and three-ODI tour of South Africa late this year. Sky Sports will be providing live coverage of the South African team’s entire international schedule…
Leeds United extends NOCO deal
English football club Leeds United has announced a new partnership extension with battery power solutions NOCO who will continue on as an Official Partner of Leeds United. NOCO will continue to have branding at the Ellan Road on matchdays including on the LED boards and work with the club on digital content including behind-the-scenes footage. …
Barcelona signs new deal with Nespresso
FC Barcelona has announced a new long-term partnership with Nestlé Nespresso who has joined the Spanish footballing giants as their Official Coffee of Barcelona. The five-year partnership will see Nespresso be available at the Camp Nou at the VIP areas during gamedays, events and other activities held at the stadium. Barcelona and Nestlé Nespresso will…
ISL finds new title partner in JSW MG Motor ahead of 2026/27 season
The Indian Super League (ISL) has announced a new partnership with JSW MG Motor India who has taken up the role of the Title Sponsor of the ISL for the upcoming 2026/27 season. The upcoming ISL season will be named as the MG Indian Super League with the league seeing a title sponsor for the…
Muthoot FinCorp becomes Title Sponsor for India cricket team’s home games
The Board of Control for Cricket in India (BCCI) has announced a new partnership with Indian financial corporation and the largest gold loan NBFC in India, Muthoot FinCorp. The multi-year partnership sees Muthoot FinCorp become the Title Sponsor for India home cricket which will see them serve as the title sponsor for all of India’s…
F1 2026: Singapore Grand Prix Preview and Predictions
The triple header comes to an end in Singapore as Formula One heads from Malaysia to Singapore for the Singapore Grand Prix 2026. After a chaotic and eventful Bahrain Grand Prix 2026 which took place at Sepang, Formula One will return to racing under the lights at the Marina Bay Street Circuit. With seven races…
Davis Cup finds new partner in Generali
World Tennis has announced a new multi-year partnership with Italian insurance company Generali, who has joined as the Presenting Partner of the Davis Cup. The partnership sees the tournament being renamed to the Davis Cup by Generali. The partnership will see Generali also have global broadcast integration, in-bowl visibility and prominent back-wall court branding and…
Sachin Tendulkar joins hands with OpenAI
Indian cricketing icon and World Cup winner Sachin Tendulkar has joined forces with OpenAI on a multi-year partnership. Tendulkar will work with OpenAI to showcase how ChatGPT can be used by an individual in their personal and professional lives. Tendulkar will become the face of OpenAi’s content activations, campaigns and other engagement experiences and highlight…
Birmingham City extends V Installations partnership
English football club Birmingham City has announced a new partnership extension with mechanical engineering specialists V Installations. The partnership will see V Installations continue to support the Birmingham City Academy for the ongoing 2026/27 season with the aim of helping the development of Birmingham City’s Academy and young players. Jeremy Dale, CEO, Birmingham City, commented,…
Football News
Jaguar Racing extends title partnership with TCS
Formula E team Jaguar Racing has announced a multi-year partnership extension and expansion with IT services giant Tata Consultancy Services (TCS). The partnership renewal sees TCS continue on as the Title Partner of the Jaguar Formula E team and also becomes the Official AI Partner of the team. The agreement extension will see TCS and…
Cricket South Africa, Sky Sports extends longstanding partnership
Cricket South Africa has announced a new partnership extension of their longstanding deal with Sky Sports which will now see Sky Sports and NOW to exclusively broadcast the England men’s three-Test and three-ODI tour of South Africa late this year. Sky Sports will be providing live coverage of the South African team’s entire international schedule…
Leeds United extends NOCO deal
English football club Leeds United has announced a new partnership extension with battery power solutions NOCO who will continue on as an Official Partner of Leeds United. NOCO will continue to have branding at the Ellan Road on matchdays including on the LED boards and work with the club on digital content including behind-the-scenes footage. …
Barcelona signs new deal with Nespresso
FC Barcelona has announced a new long-term partnership with Nestlé Nespresso who has joined the Spanish footballing giants as their Official Coffee of Barcelona. The five-year partnership will see Nespresso be available at the Camp Nou at the VIP areas during gamedays, events and other activities held at the stadium. Barcelona and Nestlé Nespresso will…
ISL finds new title partner in JSW MG Motor ahead of 2026/27 season
Muthoot FinCorp becomes Title Sponsor for India cricket team’s home games
The Board of Control for Cricket in India (BCCI) has announced a new partnership with Indian financial corporation and the largest gold loan NBFC in India, Muthoot FinCorp. The multi-year partnership sees Muthoot FinCorp become the Title Sponsor for India home cricket which will see them serve as the title sponsor for all of India’s…
F1 2026: Singapore Grand Prix Preview and Predictions
The triple header comes to an end in Singapore as Formula One heads from Malaysia to Singapore for the Singapore Grand Prix 2026. After a chaotic and eventful Bahrain Grand Prix 2026 which took place at Sepang, Formula One will return to racing under the lights at the Marina Bay Street Circuit. With seven races…
Davis Cup finds new partner in Generali
World Tennis has announced a new multi-year partnership with Italian insurance company Generali, who has joined as the Presenting Partner of the Davis Cup. The partnership sees the tournament being renamed to the Davis Cup by Generali. The partnership will see Generali also have global broadcast integration, in-bowl visibility and prominent back-wall court branding and…
Sachin Tendulkar joins hands with OpenAI
Indian cricketing icon and World Cup winner Sachin Tendulkar has joined forces with OpenAI on a multi-year partnership. Tendulkar will work with OpenAI to showcase how ChatGPT can be used by an individual in their personal and professional lives. Tendulkar will become the face of OpenAi’s content activations, campaigns and other engagement experiences and highlight…
Birmingham City extends V Installations partnership
English football club Birmingham City has announced a new partnership extension with mechanical engineering specialists V Installations. The partnership will see V Installations continue to support the Birmingham City Academy for the ongoing 2026/27 season with the aim of helping the development of Birmingham City’s Academy and young players. Jeremy Dale, CEO, Birmingham City, commented,…
F1 News
Jaguar Racing extends title partnership with TCS
Formula E team Jaguar Racing has announced a multi-year partnership extension and expansion with IT services giant Tata Consultancy Services (TCS). The partnership renewal sees TCS continue on as the Title Partner of the Jaguar Formula E team and also becomes the Official AI Partner of the team. The agreement extension will see TCS and…
Cricket South Africa, Sky Sports extends longstanding partnership
Cricket South Africa has announced a new partnership extension of their longstanding deal with Sky Sports which will now see Sky Sports and NOW to exclusively broadcast the England men’s three-Test and three-ODI tour of South Africa late this year. Sky Sports will be providing live coverage of the South African team’s entire international schedule…
Leeds United extends NOCO deal
English football club Leeds United has announced a new partnership extension with battery power solutions NOCO who will continue on as an Official Partner of Leeds United. NOCO will continue to have branding at the Ellan Road on matchdays including on the LED boards and work with the club on digital content including behind-the-scenes footage. …
Barcelona signs new deal with Nespresso
FC Barcelona has announced a new long-term partnership with Nestlé Nespresso who has joined the Spanish footballing giants as their Official Coffee of Barcelona. The five-year partnership will see Nespresso be available at the Camp Nou at the VIP areas during gamedays, events and other activities held at the stadium. Barcelona and Nestlé Nespresso will…
ISL finds new title partner in JSW MG Motor ahead of 2026/27 season
Muthoot FinCorp becomes Title Sponsor for India cricket team’s home games
The Board of Control for Cricket in India (BCCI) has announced a new partnership with Indian financial corporation and the largest gold loan NBFC in India, Muthoot FinCorp. The multi-year partnership sees Muthoot FinCorp become the Title Sponsor for India home cricket which will see them serve as the title sponsor for all of India’s…
F1 2026: Singapore Grand Prix Preview and Predictions
The triple header comes to an end in Singapore as Formula One heads from Malaysia to Singapore for the Singapore Grand Prix 2026. After a chaotic and eventful Bahrain Grand Prix 2026 which took place at Sepang, Formula One will return to racing under the lights at the Marina Bay Street Circuit. With seven races…
Davis Cup finds new partner in Generali
World Tennis has announced a new multi-year partnership with Italian insurance company Generali, who has joined as the Presenting Partner of the Davis Cup. The partnership sees the tournament being renamed to the Davis Cup by Generali. The partnership will see Generali also have global broadcast integration, in-bowl visibility and prominent back-wall court branding and…
Sachin Tendulkar joins hands with OpenAI
Indian cricketing icon and World Cup winner Sachin Tendulkar has joined forces with OpenAI on a multi-year partnership. Tendulkar will work with OpenAI to showcase how ChatGPT can be used by an individual in their personal and professional lives. Tendulkar will become the face of OpenAi’s content activations, campaigns and other engagement experiences and highlight…
Birmingham City extends V Installations partnership
English football club Birmingham City has announced a new partnership extension with mechanical engineering specialists V Installations. The partnership will see V Installations continue to support the Birmingham City Academy for the ongoing 2026/27 season with the aim of helping the development of Birmingham City’s Academy and young players. Jeremy Dale, CEO, Birmingham City, commented,…
Tennis News
Jaguar Racing extends title partnership with TCS
Formula E team Jaguar Racing has announced a multi-year partnership extension and expansion with IT services giant Tata Consultancy Services (TCS). The partnership renewal sees TCS continue on as the Title Partner of the Jaguar Formula E team and also becomes the Official AI Partner of the team. The agreement extension will see TCS and…
Cricket South Africa, Sky Sports extends longstanding partnership
Cricket South Africa has announced a new partnership extension of their longstanding deal with Sky Sports which will now see Sky Sports and NOW to exclusively broadcast the England men’s three-Test and three-ODI tour of South Africa late this year. Sky Sports will be providing live coverage of the South African team’s entire international schedule…
Leeds United extends NOCO deal
English football club Leeds United has announced a new partnership extension with battery power solutions NOCO who will continue on as an Official Partner of Leeds United. NOCO will continue to have branding at the Ellan Road on matchdays including on the LED boards and work with the club on digital content including behind-the-scenes footage. …
Barcelona signs new deal with Nespresso
FC Barcelona has announced a new long-term partnership with Nestlé Nespresso who has joined the Spanish footballing giants as their Official Coffee of Barcelona. The five-year partnership will see Nespresso be available at the Camp Nou at the VIP areas during gamedays, events and other activities held at the stadium. Barcelona and Nestlé Nespresso will…
ISL finds new title partner in JSW MG Motor ahead of 2026/27 season
Muthoot FinCorp becomes Title Sponsor for India cricket team’s home games
The Board of Control for Cricket in India (BCCI) has announced a new partnership with Indian financial corporation and the largest gold loan NBFC in India, Muthoot FinCorp. The multi-year partnership sees Muthoot FinCorp become the Title Sponsor for India home cricket which will see them serve as the title sponsor for all of India’s…
F1 2026: Singapore Grand Prix Preview and Predictions
The triple header comes to an end in Singapore as Formula One heads from Malaysia to Singapore for the Singapore Grand Prix 2026. After a chaotic and eventful Bahrain Grand Prix 2026 which took place at Sepang, Formula One will return to racing under the lights at the Marina Bay Street Circuit. With seven races…
Davis Cup finds new partner in Generali
World Tennis has announced a new multi-year partnership with Italian insurance company Generali, who has joined as the Presenting Partner of the Davis Cup. The partnership sees the tournament being renamed to the Davis Cup by Generali. The partnership will see Generali also have global broadcast integration, in-bowl visibility and prominent back-wall court branding and…
Sachin Tendulkar joins hands with OpenAI
Indian cricketing icon and World Cup winner Sachin Tendulkar has joined forces with OpenAI on a multi-year partnership. Tendulkar will work with OpenAI to showcase how ChatGPT can be used by an individual in their personal and professional lives. Tendulkar will become the face of OpenAi’s content activations, campaigns and other engagement experiences and highlight…
Birmingham City extends V Installations partnership
English football club Birmingham City has announced a new partnership extension with mechanical engineering specialists V Installations. The partnership will see V Installations continue to support the Birmingham City Academy for the ongoing 2026/27 season with the aim of helping the development of Birmingham City’s Academy and young players. Jeremy Dale, CEO, Birmingham City, commented,…
Team Sponsors
Jaguar Racing extends title partnership with TCS
Formula E team Jaguar Racing has announced a multi-year partnership extension and expansion with IT services giant Tata Consultancy Services (TCS). The partnership renewal sees TCS continue on as the Title Partner of the Jaguar Formula E team and also becomes the Official AI Partner of the team. The agreement extension will see TCS and…
Cricket South Africa, Sky Sports extends longstanding partnership
Cricket South Africa has announced a new partnership extension of their longstanding deal with Sky Sports which will now see Sky Sports and NOW to exclusively broadcast the England men’s three-Test and three-ODI tour of South Africa late this year. Sky Sports will be providing live coverage of the South African team’s entire international schedule…
Leeds United extends NOCO deal
English football club Leeds United has announced a new partnership extension with battery power solutions NOCO who will continue on as an Official Partner of Leeds United. NOCO will continue to have branding at the Ellan Road on matchdays including on the LED boards and work with the club on digital content including behind-the-scenes footage. …
Barcelona signs new deal with Nespresso
FC Barcelona has announced a new long-term partnership with Nestlé Nespresso who has joined the Spanish footballing giants as their Official Coffee of Barcelona. The five-year partnership will see Nespresso be available at the Camp Nou at the VIP areas during gamedays, events and other activities held at the stadium. Barcelona and Nestlé Nespresso will…
ISL finds new title partner in JSW MG Motor ahead of 2026/27 season
Muthoot FinCorp becomes Title Sponsor for India cricket team’s home games
The Board of Control for Cricket in India (BCCI) has announced a new partnership with Indian financial corporation and the largest gold loan NBFC in India, Muthoot FinCorp. The multi-year partnership sees Muthoot FinCorp become the Title Sponsor for India home cricket which will see them serve as the title sponsor for all of India’s…
F1 2026: Singapore Grand Prix Preview and Predictions
The triple header comes to an end in Singapore as Formula One heads from Malaysia to Singapore for the Singapore Grand Prix 2026. After a chaotic and eventful Bahrain Grand Prix 2026 which took place at Sepang, Formula One will return to racing under the lights at the Marina Bay Street Circuit. With seven races…
Davis Cup finds new partner in Generali
World Tennis has announced a new multi-year partnership with Italian insurance company Generali, who has joined as the Presenting Partner of the Davis Cup. The partnership sees the tournament being renamed to the Davis Cup by Generali. The partnership will see Generali also have global broadcast integration, in-bowl visibility and prominent back-wall court branding and…
Sachin Tendulkar joins hands with OpenAI
Indian cricketing icon and World Cup winner Sachin Tendulkar has joined forces with OpenAI on a multi-year partnership. Tendulkar will work with OpenAI to showcase how ChatGPT can be used by an individual in their personal and professional lives. Tendulkar will become the face of OpenAi’s content activations, campaigns and other engagement experiences and highlight…
Birmingham City extends V Installations partnership
English football club Birmingham City has announced a new partnership extension with mechanical engineering specialists V Installations. The partnership will see V Installations continue to support the Birmingham City Academy for the ongoing 2026/27 season with the aim of helping the development of Birmingham City’s Academy and young players. Jeremy Dale, CEO, Birmingham City, commented,…
Sports Blog
Jaguar Racing extends title partnership with TCS
Formula E team Jaguar Racing has announced a multi-year partnership extension and expansion with IT services giant Tata Consultancy Services (TCS). The partnership renewal sees TCS continue on as the Title Partner of the Jaguar Formula E team and also becomes the Official AI Partner of the team. The agreement extension will see TCS and…
Cricket South Africa, Sky Sports extends longstanding partnership
Cricket South Africa has announced a new partnership extension of their longstanding deal with Sky Sports which will now see Sky Sports and NOW to exclusively broadcast the England men’s three-Test and three-ODI tour of South Africa late this year. Sky Sports will be providing live coverage of the South African team’s entire international schedule…
Leeds United extends NOCO deal
English football club Leeds United has announced a new partnership extension with battery power solutions NOCO who will continue on as an Official Partner of Leeds United. NOCO will continue to have branding at the Ellan Road on matchdays including on the LED boards and work with the club on digital content including behind-the-scenes footage. …
Barcelona signs new deal with Nespresso
FC Barcelona has announced a new long-term partnership with Nestlé Nespresso who has joined the Spanish footballing giants as their Official Coffee of Barcelona. The five-year partnership will see Nespresso be available at the Camp Nou at the VIP areas during gamedays, events and other activities held at the stadium. Barcelona and Nestlé Nespresso will…
ISL finds new title partner in JSW MG Motor ahead of 2026/27 season
Muthoot FinCorp becomes Title Sponsor for India cricket team’s home games
The Board of Control for Cricket in India (BCCI) has announced a new partnership with Indian financial corporation and the largest gold loan NBFC in India, Muthoot FinCorp. The multi-year partnership sees Muthoot FinCorp become the Title Sponsor for India home cricket which will see them serve as the title sponsor for all of India’s…
F1 2026: Singapore Grand Prix Preview and Predictions
The triple header comes to an end in Singapore as Formula One heads from Malaysia to Singapore for the Singapore Grand Prix 2026. After a chaotic and eventful Bahrain Grand Prix 2026 which took place at Sepang, Formula One will return to racing under the lights at the Marina Bay Street Circuit. With seven races…
Davis Cup finds new partner in Generali
World Tennis has announced a new multi-year partnership with Italian insurance company Generali, who has joined as the Presenting Partner of the Davis Cup. The partnership sees the tournament being renamed to the Davis Cup by Generali. The partnership will see Generali also have global broadcast integration, in-bowl visibility and prominent back-wall court branding and…
Sachin Tendulkar joins hands with OpenAI
Indian cricketing icon and World Cup winner Sachin Tendulkar has joined forces with OpenAI on a multi-year partnership. Tendulkar will work with OpenAI to showcase how ChatGPT can be used by an individual in their personal and professional lives. Tendulkar will become the face of OpenAi’s content activations, campaigns and other engagement experiences and highlight…
Birmingham City extends V Installations partnership
English football club Birmingham City has announced a new partnership extension with mechanical engineering specialists V Installations. The partnership will see V Installations continue to support the Birmingham City Academy for the ongoing 2026/27 season with the aim of helping the development of Birmingham City’s Academy and young players. Jeremy Dale, CEO, Birmingham City, commented,…
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