The Cadillac Formula One team has announced that they have partnered with sports agency Excel Sports Management, who will join the team as their Exclusive Agency of Record. Excel Sports…
A high-stakes clash beckons as the unbeaten and mighty Punjab Kings look to continue their rich winning streak against a punchy and aggressive Rajasthan Royals who are looking to bounce…
This article contains information regarding the organisations enjoying a strong branding presence across the assets of the Lucknow Super Giants (LSG) as their official sponsors and partners for the 2026…
A high-stakes clash beckons as the unbeaten and mighty Punjab Kings look to continue their rich winning streak against a punchy and aggressive Rajasthan Royals who are looking to bounce…
This article contains information regarding the organisations enjoying a strong branding presence across the assets of the Lucknow Super Giants (LSG) as their official sponsors and partners for the 2026…
Here, we present our preview and predictions for Match 39 of the 2026 IPL season, which will see DC take on RCB.
Indian cricketer and three-time Indian Premier League (IPL) champions Kolkata Knight Riders' (KKR) current captain, Ajinkya Rahane, has been announced as an equity investor and strategic advisor of Indian footwear…
Here, we present our preview and predictions for Match 37 of the 2026 IPL season, which will see CSK take on GT.
Here are the official sponsors and partners of PKL team Dabang Delhi KC, thus enjoying a strong branding presence across their assets.
Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team Telegu Titans, thus enjoying a strong branding presence across their physical and digital assets. Principal…
Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team UP Yoddhas, thus enjoying a strong branding presence across their physical and digital assets. Principal…
U.S. Soccer has announced a new long-term partnership with smart ring manufacturer ?URA with the partnership seeing the Oura Ring become the Official Wearable of U.S. Soccer, Official Partner of…
Coventry City will be back in the Premier League after a 25-year hiatus as they have already secured top-flight promotion being top of the table with two games left to…
The Asian Football Confederation (AFC) has announced a new multi-year partnership with orthopaedic and sports medicine hospital, ASPETAR, who will join the AFC as their Official Medical Partner for all…
England and Real Madrid footballer Jude Bellingham has acquired a minority shareholding in The Hundred franchise Birmingham Phoenix with Bellingham acquiring 1.2% of the equity – half of this amount…
English football club Brentford have announced a multi-year partnership expansion with job site platform Indeed, who will become the club's new Principal Partner and also the Front-Of-Shirt Partner from the…
The Cadillac Formula One team has announced that they have partnered with sports agency Excel Sports Management, who will join the team as their Exclusive Agency of Record. Excel Sports…
Formula One has announced that the Turkish Grand Prix will be returning to the Formula One calendar from the Formula One 2027 season onwards. Following a new multi-year partnership between…
After a break of over a month, Formula One will return to racing this weekend as the grid moves to the United States of America for the Miami Grand Prix…
Formula One has announced a new partnership agreement with sports-fashion brand, Off Season with the new deal kicking off with a new collection aimed to bring together the world of…
McLaren Racing has announced a new multi-year partnership with sports drink brand Liquid I.V., who will join the McLaren Formula One team, McLaren F1 Academy and Arrow McLaren IndyCar Team…
Tennis icon Serena Williams has been revealed as the new Global Brand Ambassador of Heineken 0.0 following a new multi-year partnership with the focus around growing padel. Williams will headline…
Here, we present our pick of the five greatest female coaches we have seen in the history of tennis. Written by Neha Johri.
ATP Media has announced a multi-year partnership with Deltatre, a global provider of streaming, digital, data, and graphics solutions.
Indian tennis icon Sania Mirza has been revealed as a brand ambassador for The Derma Co., a Honasa Consumer Limited-owned skincare brand.
British tennis player Emma Raducanu has joined Japanese clothing brand UNIQLO as a Global Brand Ambassador.
Following are the companies and organisations that serve as sponsors and brand partners to German Bundesliga club RB Leipzig and enjoy a strong branding presence across their physical and digital…
Here, we look at the organisations serving as the official sponsors and partners of VfB Stuttgart for the 2025/26 season.
Here, we look at the organisations serving as the official sponsors and partners of Inter Miami CF for the 2025 MLS season.
Here, we look at the organisations serving as the official sponsors and partners of AC Milan for the 2025/26 season.
Here, we look at the organisations serving as the official sponsors and partners of Inter Miami FC for the 2025 MLS season.
The Chennai Super Kings (CSK) is one of the most iconic franchises in the Indian Premier League (IPL). With a legacy of five IPL titles and a loyal fan base,…
Delhi Capitals (DC) have been part of the IPL since its start. Even after 15 seasons, they have not won the IPL trophy. In the first season, DC reached the…
Lucknow Super Giants (LSG) is a new team in the Indian Premier League (IPL). It was founded in 2021 and joined the league in 2022. In a short time, LSG…
Royal Challengers Bangalore (RCB), also called Royal Challengers Bengaluru, is a cricket team based in Bangalore, Karnataka. The team competes in the Indian Premier League (IPL) and was founded in…
Rajasthan Royals (RR) is a professional cricket team based in Jaipur, Rajasthan. It plays in the Indian Premier League (IPL). The team was founded in 2008 as one of the…
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