Latest News on F1 Sponsors and Brand Deals

Lewis Hamilton Perplexity

Lewis Hamilton joins hands with Perplexity

New deal for F1 legend Seven-time Formula One world champion Lewis Hamilton has signed a new partnership with AI-powered answer engine, Perplexity. The partnership is the first time Perplexity has...

Formula One PwC

Formula One joins forces with PwC

Formula One has announced a multi-year partnership with global professional services company PricewaterhouseCoopers, commonly known as PwC.

Mercedes Nasdaq

Mercedes-AMG Petronas F1 Team announce partnership with Nasdaq

The Mercedes-AMG Petronas F1 Team have announced a multi-year partnership with financial technology company Nasdaq.

Williams Racing renews Keeper Security partnership

Atlassian Williams Racing team up with Airia

Atlassian Williams Racing have announced a multi-year partnership with Airia, bringing it on board as their Official AI Orchestration Partner.

Ferrari G.H.Mumm

Scuderia Ferrari HP team up with G.H.Mumm

Scuderia Ferrari HP have announced a multi-year partnership with Champagne house G.H.Mumm. More details inside.

Latest News

Haas Infobip

MoneyGram Haas F1 Team join forces with Infobip

MoneyGram Haas F1 Team have signed a multi-year partnership agreement with Infobip, a global cloud communications platform.

Williams Racing renews Keeper Security partnership

Atlassian Williams Racing renew Keeper Security partnership

Atlassian Williams Racing have announced a long-term renewal of their partnership with global cybersecurity firm Keeper Security.

Ferrari Espacio

Scuderia Ferrari HP partner with Espacio

Scuderia Ferrari HP have signed a multi-year partnership agreement with Espacio, a Kowa Group hotel company.

Sauber extends Edelweiss partnership

Stake F1 Team Kick Sauber extend Edelweiss partnership

Stake F1 Team Kick Sauber have announced signing a partnership extension agreement with Swiss leisure travel airline Edelweiss.

Formula E Google Cloud new partnership

Formula E and Google Cloud to empower new talent

Formula E and Google Cloud are set to work on empowering the next generation of drivers. More details inside.

Sauber Aleph

Stake F1 Team Kick Sauber team up with Aleph

Stake F1 Team Kick Sauber have announced a partnership with digital advertising firm Aleph. More details inside.

Sauber teams up with Claro

Stake F1 Team Kick Sauber team up with Claro

Stake F1 Team Kick Sauber have announced a partnership with telecom company Claro, which sees the two team up for the first time since 2011.

Andrea Kimi Antonelli Brand Endorsements

Andrea Kimi Antonelli: Brand Endorsements

This article contains information about the brand endorsements of Italian racing driver Andrea Kimi Antonelli.

Sauber PicPay

Stake F1 Team Kick Sauber join forces with PicPay

Stake F1 Team Kick Sauber have announced a partnership with Brazilian digital bank PicPay, bringing it on board as an Official Partner.

RCB signs new deal with Navi UPI

Royal Challengers Bengaluru (RCB) partner with Navi UPI

The Royal Challengers Bengaluru have announced a partnership with Navi UPI, which comes on board as their men's team's Official UPI Partner.

F1 renews Tencent deal

Formula One renews Tencent partnership

Formula One has announced a multi-year renewal of its partnership with Chinese multimedia firm Tencent. More details inside.

Visa Cash App RB F1 Team (VCARB) ink deal with ExxonMobil

Visa Cash App RB Formula One Team (VCARB) have signed a partnership with American multinational oil and gas corporation ExxonMobil.

Alpine extends MNTN partnership

BWT Alpine F1 Team extend MNTN partnership

The BWT Alpine Formula One Team have extended their partnership with MNTN, a television advertising platform.

Alpine MISSION

BWT Alpine F1 Team announce partnership with MISSION

The BWT Alpine Formula One Team have announced a partnership with MISSION, a producer of natural energy drinks and performance teas.

Red Bull partners with mophie

Oracle Red Bull Racing partner with mophie

Austrian Formula One team Oracle Red Bull Racing have announced a partnership with mophie, a portable power solutions provider.

Alpine signs new deal with viagogo

BWT Alpine F1 Team announce partnership with viagogo

The BWT Alpine Formula One Team have roped in global ticketing marketplace viagogo as an Official Team Partner.

Sauber Admin By Request

Stake F1 Team Kick Sauber partner with Admin By Request

Stake F1 Team Kick Sauber have announced a partnership with cybersecurity company Admin By Request ahead of the 2025 Formula One season.

VCARB extends Roboze deal

Visa Cash App RB F1 Team (VCARB) extend partnership with Roboze

Visa Cash App RB Formula One Team (VCARB) have announced a multi-year partnership extension with Roboze. More details inside.

Alpine extends Trak Racer deal

BWT Alpine F1 Team extend Trak Racer partnership

The BWT Alpine F1 Team have announced a partnership extension with sim racing company Trak Racer. More details inside.

Formula One Belvedere

Formula One ropes in Belvedere as Official Vodka Partner

Formula One has expanded its partnership with LVMH, which sees Belvedere, a Moët Hennessy luxury spirit, become its Official Vodka Partner.

Mercedes Mous

Mercedes-AMG Petronas F1 Team announce partnership with Mous

The Mercedes-AMG Petronas Formula One Team have announced a partnership with Mous, which comes on board as an Official Supplier.

Ferrari extends ZCG deal

Scuderia Ferrari HP extend partnership with ZCG

Scuderia Ferrari HP have extended their partnership with ZCG till the conclusion of the 2026 Formula One season.

Alpine M-Experiment join forces

BWT Alpine F1 Team and M-Experiment join forces

The BWT Alpine F1 Team have announced a licensing partnership with performance eyewear brand M-Experiment. More details inside.

Australian Grand Prix TCL Electronics

Australian Grand Prix to continue partnership with TCL Electronics

The Australian Grand Prix Corporation is continuing its partnership with TCL Electronics for this year's Formula One Australian Grand Prix.

Formula One ALT Sports Data

Formula One teams up with ALT Sports Data

Formula One has partnered with ALT Sports Data, an operator in the trading and consumer data space for action and emerging sports.

1 2 3 12 13 14