Latest News on F1 Sponsors and Brand Deals

F1 renews Singapore Airlines sponsorship for Singapore Grand Prix

F1 renews Singapore Airlines sponsorship for Singapore Grand Prix

Formula One has announced a new multi-year partnership renewal with the Singapore Airlines, which will see the latter continue to remain in their role of the Title Sponsor of the...

Mercedes signs new deal with adidas

Mercedes-AMG Petronas Formula One Team partner with Adidas

The Mercedes-AMG Petronas Formula One Team have announced a multi-year partnership with global sportswear giant Adidas.

Alpine Castore

BWT Alpine Formula One Team join forces with Castore

The BWT Alpine Formula One Team have announced a multi-year partnership with performance sportswear brand Castore.

Formula One extends Belgian Grand Prix deal

Formula One extends Belgian Grand Prix deal

Formula One has announced a long-term extension for the Belgian Grand Prix, which will see the race at Spa-Francorchamps remain on its calendar for four out of the next six years.

MSC Cruises to sponsor three F1 races in 2025

MSC Cruises to sponsor three Formula One races in 2025

Global cruise operator MSC Cruises has strengthened its partnership with Formula One and is set to act as the Title Sponsor of three races during the 2025 FIA Formula One World Championship.

Latest News

Formula One joins hands with TAG Heuer

Formula One again joins hands with TAG Heuer

Formula One has once again teamed up with luxury watchmaker TAG Heuer, which will thus return in 2025 as its Official Timekeeper.

Aston Martin teams up with Pepperstone

Aston Martin Aramco F1 Team partner with Pepperstone

Aston Martin Aramco Formula One Team have announced a long-term partnership with online trading company Pepperstone.

F1 renews Crypto.com deal

Formula One renews Crypto.com deal

Formula One has announced the extension of its partnership with Crypto.com, which is now set to run until 2030.

VCARB highlights sustainability through new partnership with Holy Technologies

VCARB highlight sustainability through partnership with Holy Technologies

Visa Cash App RB Formula One Team (VCARB) have partnered with Holy Technologies to work on a sustainable manufacturing project.

QIA invests in the Audi F1 team

Qatar Investment Authority (QIA) invests in Audi F1 team

The Qatar Investment Authority (QIA) has acquired a minority stake in Audi's Formula One team ahead of their entry to the grid in 2026.

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