New deal for F1 legend Seven-time Formula One world champion Lewis Hamilton has signed a new partnership with AI-powered answer engine, Perplexity. The partnership is the first time Perplexity has...
Latest News on F1 Sponsors and Brand Deals
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MoneyGram Haas F1 Team join forces with Infobip
MoneyGram Haas F1 Team have signed a multi-year partnership agreement with Infobip, a global cloud communications platform.

Atlassian Williams Racing renew Keeper Security partnership
Atlassian Williams Racing have announced a long-term renewal of their partnership with global cybersecurity firm Keeper Security.

Scuderia Ferrari HP partner with Espacio
Scuderia Ferrari HP have signed a multi-year partnership agreement with Espacio, a Kowa Group hotel company.

Stake F1 Team Kick Sauber extend Edelweiss partnership
Stake F1 Team Kick Sauber have announced signing a partnership extension agreement with Swiss leisure travel airline Edelweiss.

Formula E and Google Cloud to empower new talent
Formula E and Google Cloud are set to work on empowering the next generation of drivers. More details inside.

Stake F1 Team Kick Sauber team up with Aleph
Stake F1 Team Kick Sauber have announced a partnership with digital advertising firm Aleph. More details inside.

Stake F1 Team Kick Sauber team up with Claro
Stake F1 Team Kick Sauber have announced a partnership with telecom company Claro, which sees the two team up for the first time since 2011.

Andrea Kimi Antonelli: Brand Endorsements
This article contains information about the brand endorsements of Italian racing driver Andrea Kimi Antonelli.

Stake F1 Team Kick Sauber join forces with PicPay
Stake F1 Team Kick Sauber have announced a partnership with Brazilian digital bank PicPay, bringing it on board as an Official Partner.

Royal Challengers Bengaluru (RCB) partner with Navi UPI
The Royal Challengers Bengaluru have announced a partnership with Navi UPI, which comes on board as their men's team's Official UPI Partner.

Formula One renews Tencent partnership
Formula One has announced a multi-year renewal of its partnership with Chinese multimedia firm Tencent. More details inside.

Visa Cash App RB F1 Team (VCARB) ink deal with ExxonMobil
Visa Cash App RB Formula One Team (VCARB) have signed a partnership with American multinational oil and gas corporation ExxonMobil.

BWT Alpine F1 Team extend MNTN partnership
The BWT Alpine Formula One Team have extended their partnership with MNTN, a television advertising platform.

BWT Alpine F1 Team announce partnership with MISSION
The BWT Alpine Formula One Team have announced a partnership with MISSION, a producer of natural energy drinks and performance teas.

Oracle Red Bull Racing partner with mophie
Austrian Formula One team Oracle Red Bull Racing have announced a partnership with mophie, a portable power solutions provider.

BWT Alpine F1 Team announce partnership with viagogo
The BWT Alpine Formula One Team have roped in global ticketing marketplace viagogo as an Official Team Partner.

Stake F1 Team Kick Sauber partner with Admin By Request
Stake F1 Team Kick Sauber have announced a partnership with cybersecurity company Admin By Request ahead of the 2025 Formula One season.

Visa Cash App RB F1 Team (VCARB) extend partnership with Roboze
Visa Cash App RB Formula One Team (VCARB) have announced a multi-year partnership extension with Roboze. More details inside.

BWT Alpine F1 Team extend Trak Racer partnership
The BWT Alpine F1 Team have announced a partnership extension with sim racing company Trak Racer. More details inside.

Formula One ropes in Belvedere as Official Vodka Partner
Formula One has expanded its partnership with LVMH, which sees Belvedere, a Moët Hennessy luxury spirit, become its Official Vodka Partner.

Mercedes-AMG Petronas F1 Team announce partnership with Mous
The Mercedes-AMG Petronas Formula One Team have announced a partnership with Mous, which comes on board as an Official Supplier.

Scuderia Ferrari HP extend partnership with ZCG
Scuderia Ferrari HP have extended their partnership with ZCG till the conclusion of the 2026 Formula One season.

BWT Alpine F1 Team and M-Experiment join forces
The BWT Alpine F1 Team have announced a licensing partnership with performance eyewear brand M-Experiment. More details inside.

Australian Grand Prix to continue partnership with TCL Electronics
The Australian Grand Prix Corporation is continuing its partnership with TCL Electronics for this year's Formula One Australian Grand Prix.

Formula One teams up with ALT Sports Data
Formula One has partnered with ALT Sports Data, an operator in the trading and consumer data space for action and emerging sports.