British racing circuit Silverstone has announced a partnership with Heineken UK, bringing it on board as its Official Beer and Cider Partner.
The deal will see the British division of the Dutch multinational brewing company work towards enhancing fan experience at the venue through “iconic beverages including Heineken®, Cruzcampo, Inch’s Cider, Old Mout Cider, and Heineken 0.0%.”
Nick Read, Chief Commercial Officer at Silverstone, commented:
“We’re really excited to have HEINEKEN UK on board as our Official Beer and Cider Partner. It’s a great fit, and it means our fans can enjoy more choice of top-quality drinks while taking in the action. Whether sitting trackside or relaxing with friends in one of the upgraded bar facilities, this partnership will shift the fan experience up a gear and make it even better.“
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Richard Campbell, Trading Director at HEINEKEN UK, added:
“Silverstone is a world-class venue that shares our dedication to quality, premium experiences, and delivering unforgettable, fan-first moments. We’re proud to bring our portfolio to such an iconic stage and we’re excited to elevate the fan experience even further through this partnership. Whether it’s enjoying a crisp Heineken 0.0% or unwinding with a cider trackside, our goal is simple: to create unforgettable experiences at every turn.“
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