The United States Tennis Association (USTA) has announced a three-year extension of its partnership with Sky Sports.
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Is Alexander Zverev now a genuine contender for the tennis hall of fame?
Alexander Zverev won his second Grand Slam title of the year at the recently concluded US Open, defeating American opponent Ben Shelton in four sets. The winning moment was quite...
ATP Media announces partnership with L1VE
ATP Tour's broadcast and media division, ATP Media, has announced a multi-year partnership with ticketing and experiences company L1VE.
Elena Rybakina has reached the pinnacle of women’s tennis. How did she do it?
After years of toil, Elena Rybakina has reached the summit of the WTA Tour. Here, we look at her journey to the top.
Aryna Sabalenka announced as Moroccanoil ambassador
Belarusian tennis star Aryna Sabalenka has been announced as a global brand ambassador for hair care brand Moroccanoil.
Latest News
Gaël Monfils bids farewell to Grand Slams at the 2026 US Open
Gaël Monfils played his final Grand Slam match in the US Open second round, losing to Lerner Tien in straight sets (3–6, 4–6, 3–6).
The legendary Stan Wawrinka bids adieu to tennis
Stan Wawrinka has bid farewell to Grand Slam tennis and intends to sign off his career next month at home with the Swiss Indoors in Basel.
US Open brings in Kalshi as Prediction Market Partner
The United States Tennis Association (USTA) has announced Kalshi as the first-ever Official Prediction Market Partner of the US Open.
Should Novak Djokovic call it a day?
Novak Djokovic had a shock exit from the US Open, but he has already showed us this year that he has enough in the tank for one more season.
US Open renews Tiffany & Co. partnership
The United States Tennis Association (USTA) has announced a multi-year renewal of its partnership with Tiffany & Co.
US Open 2026 Sponsors and Partners
Here, we look at the organisations acting as the official sponsors and partners of the US Open for its 2026 edition.
US Open gets new partner in AT&T
The United States Tennis Association (USTA) has roped in telecommunications company AT&T as the Official Connectivity Partner of the US Open.
US Open 2026: Top men's singles contenders
Here, we take a look at the top contenders for the men’s singles title at the 2026 US Open. Written by Neha Johri.
US Open 2026: Top women's singles contenders
Here, we take a look at the top contenders for the women’s singles title at the 2026 US Open. Written by Neha Johri.
Laver Cup ropes in JAB Insurance as Global Sponsor
The Laver Cup has roped in JAB Insurance as a Global Sponsor as well as its Official Insurance Sponsor on a two-year deal.
PV Sindhu revealed as Hero Future Energies brand ambassador
Indian ace shuttler PV Sindhu has been revealed as a brand ambassador for Hero Future Energies (HFE), the renewable energy arm of Hero Group.
World Tennis announces two-year Fourteen partnership
World Tennis has signed a two-year partnership agreement with Geneva, Switzerland–based sportswear brand Fourteen.
WTA Ventures announces IMG partnership
WTA Ventures, the Women’s Tennis Association’s commercial wing, has announced a multi-year partnership with global talent agency IMG.
Roberto Bautista Agut signs off from professional tennis
Roberto Bautista Agut has bid adieu to professional tennis, with his first-round Wimbledon 2026 exit marking his final Grand Slam appearance.
Tennis Australia announces partnership with SPORTFIVE for Australian Open
Tennis Australia has roped in sports marketing agency SPORTFIVE as its lead agency partner in Italy and Europe.
Ten years, ten different women’s singles winners at Wimbledon — what's happening?
Each of the last ten Wimbledon editions has presented us with a new Ladies' Singles champion. Here, we look at why that's the case.
Tennis Premier League expands Kia India partnership
The Tennis Premier League has announced an expansion of its partnership with Kia India, making it the Principal Partner of all its franchises.
ASICS partners with Rohan Bopanna Tennis Academy
Rohan Bopanna Tennis Academy (RBTA) has announced a partnership with Kobe-based Japanese sportswear brand ASICS.
Novak Djokovic joins General Atlantic as Strategic Advisor
Global investor General Atlantic has announced a partnership with Novak Djokovic, bringing him on board as a Global Strategic Advisor.
Wimbledon extends Ralph Lauren partnership
The All England Lawn Tennis Club has announced a multi-year extension of its partnership with Ralph Lauren for Wimbledon.
Wimbledon 2026 Sponsors and Partners
Here, we look at the official sponsors and partners of The Championships at Wimbledon for its 2026 edition.
Wimbledon 2026: Top women’s singles contenders
Here, we take a look at the top contenders for the women’s singles title at the 2026 edition of Wimbledon. Written by Neha Johri.
Wimbledon 2026: Top men’s singles contenders
Here, we take a look at the top contenders for the men’s singles title at the 2026 edition of Wimbledon. Written by Neha Johri.
ATP expands TikTok partnership
The Association of Tennis Professionals (ATP) has announced an expansion of its partnership with TikTok, the global video-sharing platform.
Serena Williams teams up with Factor
American tennis icon Serena Williams has announced a partnership with Factor, a ready-made meal delivery service.