The Association of Tennis Professionals (ATP) has announced a partnership expansion with TikTok which will see ATP use TikTok GamePlan to strengthen fan engagement, amplify player-led storytelling and get the...
Latest Tennis News and Match Updates
Main News
LTA signs new deal with Vital Proteins for 2026 season
The Lawn Tennis Association (LTA) which serves as the governing body for tennis in Great Britain, has announced a new partnership with collagen brand Vital Proteins, who will join as...
Wimbledon extends partnership with Range Rover
The All England Lawn Tennis Club has announced a multi-year partnership renewal with Range Rover, which will see Range Rover continue on as the Official Vehicle Partner of The Championships,...
Serena Williams teams up with Factor
Tennis icon Serena Williams has announced a new partnership with ready-made meal delivery service, Factor. The partnership will see Williams headline various campaigns, advertisements and initiatives for Factor across the...
Wimbledon signs new multi-year extension with Sportradar
Global sports technology company Sportradar Group has announced a multi-year partnership extension of their data and audiovisual (AV) betting rights agreement with the All England Club for the The Championships,...
Latest News
Maja Chwalinska: A breakthrough of epic proportions
We’d like to believe that there has been a certain affinity between Polish women’s tennis players and Roland Garros in the past few seasons. Former World No. 1 Iga Swiatek...
ATP announces partnership with EQT
The Association of Tennis Professionals (ATP) has announced a multi-year partnership with global investment company EQT.
Roland-Garros 2026 finds new partner in Haier
The French Tennis Federation (FTF) has roped in Haier as an Official Partner of the French Open (Roland-Garros) for its ongoing edition.
Roland-Garros extends Infosys partnership
Infosys has renewed its partnership with the French Tennis Federation, which will see it remain a Roland-Garros partner until 2031.
Roland-Garros renews BNP Paribas partnership
The French Tennis Federation has announced a long-term renewal of its partnership with French universal bank BNP Paribas.
Tennis Premier League teams up with Kia India
The Tennis Premier League (TPL) has roped in automobile manufacturer Kia India as an Exclusive Sponsor on a multi-year deal.
Carlos Alcaraz announced as Ant International ambassador
Carlos Alcaraz is the latest Global Brand Ambassador of Ant International, a digital payment, digitisation, and financial tech provider.
Davis Cup extends Visa partnership
The International Tennis Federation (ITF) has announced signing a partnership renewal agreement with Visa.
French Open (Roland-Garros) 2026 Sponsors
Here, we look at the official sponsors and partners of the French Open (Roland-Garros) for its 2026 edition.
French Open 2026: Top women's singles contenders
Here, we take a look at the top contenders for the women’s singles title at the 2026 French Open. Written by Neha Johri.
French Open 2026: Top men's singles contenders
Here, we take a look at the top contenders for the men’s singles title at the 2026 French Open. Written by Neha Johri.
WTA announces multi-year Accenture agreement
The Women's Tennis Association (WTA) has announced a multi-year partnership with Accenture, the Irish technology consulting company.
USTA announces multi-year partnership with Oura
The United States Tennis Association (USTA) has announced a five-year partnership with smart ring brand Oura.
Carlos Alcaraz to miss Roland Garros: What it means for him and the rest of the field?
Here, we look at the problems with wrist injuries in tennis, whether the calendar is to blame, and what Alcaraz's injury means for others.
Serena Williams teams up with Heineken 0.0 to promote padel
Serena Williams has been revealed as a global brand ambassador of Heineken 0.0 following a multi-year partnership agreement with Heineken.
Top 5 female coaches in tennis
Here, we present our pick of the five greatest female coaches we have seen in the history of tennis. Written by Neha Johri.
ATP Media signs broadcast production agreement with Deltatre
ATP Media has announced a multi-year partnership with Deltatre, a global provider of streaming, digital, data, and graphics solutions.
Sania Mirza joins The Derma Co. family
Indian tennis icon Sania Mirza has been revealed as a brand ambassador for The Derma Co., a Honasa Consumer Limited-owned skincare brand.
Emma Raducanu teams up with UNIQLO
British tennis player Emma Raducanu has joined Japanese clothing brand UNIQLO as a Global Brand Ambassador.
Does the world No. 1 crown beckon for Elena Rybakina?
After years of hardship, Elena Rybakina is on her way to the top. Will she reach the WTA summit this year?
Laver Cup partners with Genesys
The Laver Cup has roped in US-based AI-focused tech company Genesys as a Global Supplier and Official Sponsor ahead of its 2026 edition.
Jannik Sinner teams up with Allianz Group
Jannik Sinner has signed a multi-year global partnership agreement with insurer and asset management firm Allianz Group.
Top 5 surprise results at Australian Open 2026
Here, we take a look at the five most surprising results from the 2026 Australian Open. Written by Neha Johri.
Aryna Sabalenka unveiled as first-ever Emirates tennis ambassador
WTA world no. 1 Aryna Sabalenka has been revealed as the first-ever tennis ambassador of Emirates, the UAE flag carrier.
ATP extends Infosys partnership
The Association of Tennis Professionals (ATP) has announced a multi-year extension of its partnership with Infosys.