Football being the most popular sport, FIFA Men’s World Cup is one of the most awaited and most followed tournaments in the world. Consequently, it’s a great opportunity for big...
FIFA World Cup 2026
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FIFA finds new partner in Quaker for World Cup 2026
Quaker Foods has been unveiled as the Official Breakfast of the 2026 FIFA World Cup and a Player Escort Program sponsor.
Google partners with Iraq and Morocco national football teams ahead of FIFA World Cup 2026
Generative AI chatbot Google Gemini has been announced as the Official Technology Sponsor of the Iraq and Morocco national football teams.
Degree partners with Christian Pulisic for FIFA World Cup 2026 campaign
Antiperspirant brand Degree has announced a partnership with American footballer Christian Pulisic ahead of the 2026 FIFA World Cup.
Top 10 Most Marketable Athletes at the FIFA World Cup
Professional footballers in the modern era are not just athletes but multi-millionaires whose earnings goes far beyond their enormous annual salary wages to include brand endorsements, investments, and personal business...
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Swiggy Instamart partners with Panini ahead of FIFA World Cup 2026
Swiggy Instamart has teamed up with Panini to launch the "FIFA 365 Adrenalyn XL 2026" trading card collection in India.
Cole Palmer teams up with Coca-Cola for FIFA World Cup 2026
England and Chelsea FC midfielder Cole Palmer has signed a multi-year partnership agreement with The Coca-Cola Company.
Top players likely to miss FIFA World Cup 2026
Here, we take a look at ten big-name players who, at the time of writing, are likely to miss out on participation at the 2026 FIFA World Cup.
Canada Soccer teams up with Samsung Canada ahead of FIFA World Cup 2026
Canada Soccer and Canadian Soccer Media & Entertainment (CSME) have announced a partnership with Samsung Canada.
Visa partners with HDFC Bank for FIFA World Cup 2026
Visa, an official partner of the world football–governing body FIFA, has announced a partnership with HDFC Bank for the 2026 FIFA World Cup.
FIFA finds new World Cup 2026 partner in ADI Predictstreet
World football–governing body FIFA has announced a multi-year partnership with the forecasting platform ADI Predictstreet.
David Beckham joins forces with Lenovo ahead of FIFA World Cup 2026
Chinese multinational technology company Lenovo has announced a partnership with English football icon David Beckham.
FIFA joins hands with YouTube for World Cup 2026
The Fédération Internationale de Football Association (FIFA), the world football–governing body, has announced a partnership with YouTube.
FIFA joins hands with Aleph for World Cup 2026
World football–governing body FIFA has announced a regional partnership with Aleph, a global digital advertising company.
FIFA World Cup 2026: Teams and their kit sponsors
The most elite event in the football calendar will start in June 2026 – the FIFA World Cup which will be hosted by the USA, Canada and Mexico. With 48...
FIFA teams up with TikTok for World Cup 2026
The Fédération Internationale de Football Association (FIFA), the world football–governing body, has announced a partnership with TikTok.
FIFA joins hands with Marriott Bonvoy for World Cup 2026
World football–governing body FIFA has roped in Marriott Bonvoy as the Official Hotel Supporter in North America for the 2026 World Cup.
FIFA teams up with Fanatics for World Cup 2026
World football–governing body FIFA is teaming up with Fanatics, a global e-commerce and merchandising company, for the 2026 World Cup.
FIFA teams up with Boggi Milano for 2026 and 2027 World Cups
World football–governing body FIFA has signed a four-year partnership agreement with Italian fashion house Boggi Milano.
FIFA expands Globant partnership
World football–governing body FIFA has announced an expansion of its partnership with digitally native tech company Globant.
FIFA partners with DoorDash for 2026 and 2027 World Cups
World football–governing body FIFA has teamed up with DoorDash for the 2026 World Cup and the 2027 Women's World Cup.
Hisense extends FIFA partnership to cover World Cup 2026
World football–governing body FIFA has announced an extension of its partnership with Chinese home appliances brand Hisense.
FIFA inks regional deal with Diageo for World Cup 2026
FIFA has roped in British alcoholic beverage company Diageo as the Official Spirits Supporter in the Americas for the 2026 FIFA World Cup.
FIFA partners with American Airlines for World Cup 2026
FIFA has roped in American Airlines as the Official North American Airline Supplier for the 2026 World Cup.
Lenovo joins forces with FIFA for World Cups
FIFA has roped in multinational tech giant Lenovo as its Official Technology Partner on a long-term deal.