Nebula Esports have been crowned as the champions of the BGMI Masters Series (BGMS) Season 5, bringing three weeks of competition to a close.
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Indian women's national hockey team partner with Nicobar
The Indian women's national hockey team have teamed up with Nicobar, an Indian lifestyle brand, to launch the "Off the Turf" campaign.
LA28 gets new partner in Rapiscan
Rapiscan has been announced as LA28's Official Provider of Physical Screening and Security Technology Hardware/Software Solutions.
Stupa Sports announces multi-year English OPEN partnership
Stupa Sports, an Indian AI-powered sports technology and analytics company, has announced a three-year partnership with Pickleball England.
Neeraj Chopra revealed as co-owner of UBS Athletics Kids Cup
Neeraj Chopra has been announced as a co-owner of the UBS Athletics Kids Cup, an Indian grassroots sports programme.
Latest News
India at Commonwealth Games 2026 | Day 10 Recap
Here, we look at how things unfolded for India on Day 10 of the Glasgow 2026 Commonwealth Games. Recapped by Neha Johri.
India at Commonwealth Games 2026 | Day 9 Recap
Here, we look at how things unfolded for India on Day 9 of the Glasgow 2026 Commonwealth Games. Recapped by Neha Johri.
Saikhom Mirabai Chanu — Manipur's golden girl
Here, we look at Saikhom Mirabai Chanu's beginnings, her medals tally, honours, and records, and what lies ahead for India’s golden girl.
Yashaswini Ghorpade nets Numeros Motors partnership
Indian table tennis star Yashaswini Ghorpade has been revealed as a brand ambassador for EV maker Numeros Motors' "Vibe Movers" campaign.
Indian Padel Tour gets Mercedes-Benz India as Title Partner
The Indian Padel Tour (IPT), India’s flagship padel circuit, has gained a Title Partner in Mercedes-Benz India for its 2026/27 season.
Amul joins Glasgow 2026 Commonwealth Games as Official Partner
Indian dairy cooperative Amul has been announced as an Official Partner of the Glasgow 2026 Commonwealth Games.
Sony Pictures Networks India bags Glasgow 2026 broadcast rights
Sony Pictures Networks India (SPNI) has acquired the exclusive media rights for the Glasgow 2026 Commonwealth Games.
WNBA announced multi-year Capella University partnership
Capella University has been announced as the Official Higher Learning Partner of the WNBA as well as a Presenting Partner of "WNBA overtime".
Suryakumar Yadav revealed as MLB ambassador in India
Major League Baseball (MLB) has roped in Indian cricketer Suryakumar Yadav as its brand ambassador in India.
Sangram Singh becomes brand ambassador of The Sock Street
Indian wrestler and MMA fighter Sangram Singh has been announced as a brand ambassador for The Sock Street, a performance apparel brand.
Rugby Premier League announces Bisleri partnership
The HSBC Rugby Premier League (RPL) has announced a three-year partnership with packaged drinking water brand Bisleri.
Glasgow 2026 teams up with Duncan's Eggs
Duncan Farms brand Duncan's Eggs has become an Official Supporter of the Glasgow 2026 Commonwealth Games and Team Scotland.
Ritu Phogat becomes Jeria Fitness brand ambassador
Indian mixed martial artist and wrestler Ritu Phogat has been announced as a brand ambassador for Jerai Fitness.
Yashaswini Ghorpade extends Unived partnership
Yashaswini Ghorpade, India's top-ranked table tennis player, has extended her association with nutrition brand Unived.
TNT Sports and public service broadcaster 5 team up for Glasgow 2026
TNT Sports has partnered with public service broadcaster 5 for coverage of the Glasgow 2026 Commonwealth Games.
Glasgow 2026 announces partnership with The Superlative Collection and Merchant Pubs & Bars
The Superlative Collection and Merchant Pubs & Bars has been announced as an Official Supporter of the Glasgow 2026 Commonwealth Games.
WNBA teams up with AWS
The Women’s National Basketball Association (WNBA) has announced a multi-year partnership with Amazon Web Services (AWS).
Sony Pictures Networks India announces partnership with LIV Golf
Sony Pictures Networks India (SPNI) has signed a broadcast partnership agreement with LIV Golf for its 2026 season.
Sony Pictures Networks India (SPNI) acquires broadcast rights for Asian Games 2026
Sony Pictures Networks India (SPNI) has partnered with the Olympic Council of Asia to broadcast the 20th Asian Games Aichi–Nagoya 2026.
WWE renews Minute Maid partnership
World Wrestling Entertainment (WWE) has announced a multi-year renewal of its partnership with fruit and vegetable juice brand Minute Maid.
WWE announces partnership with The General Insurance
WWE has announced a partnership with The General Insurance, bringing it on board as its first-ever Official Auto Insurance Partner.
MotoGP announces partnership with Quint
MotoGP has announced a multi-year partnership with Quint, a ticket and hospitality packages brand formerly known as QuintEvents.
PGA TOUR joins hands with Supergoop!
Supergoop!, an SPF-first skincare brand, has been announced as the Official Suncare of the PGA TOUR and PGA TOUR Champions until 2030.
PGA TOUR brings Technics on board as new partner
The PGA TOUR has signed a new multi-year partnership with Panasonic Holdings Corporation's brand Technics, who will join the PGA TOUR and PGA TOUR Champions as the Official Audio, Official...
PGA TOUR partners with ZYRTEC
The PGA TOUR has roped in ZYRTEC, an allergy relief brand, as its first-ever Official Allergy Relief Sponsor.