The China Open has announced a new partnership with the HSBC Group which will see the British universal bank and financial services group become the Presenting Partner of the China...
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Kioxia becomes a partner of the 20th Asian Games and 5th Asian Para Games
Memory solutions company Kioxia Corporation has been announced as an official partner and the Official Gaming SSD Provider of the 20th Asian Games Aichi-Nagoya 2026 and the 5th Asian Para...
Rugby Premier League announces Bisleri partnership
The HSBC Rugby Premier League (RPL) has announced a three-year partnership with packaged drinking water brand Bisleri.
Glasgow 2026 teams up with Duncan's Eggs
Duncan Farms brand Duncan's Eggs has become an Official Supporter of the Glasgow 2026 Commonwealth Games and Team Scotland.
Glasgow 2026 announces partnership with Aspen Solutions
Aspen Solutions has been confirmed as an Official Supporter of the Glasgow 2026 Commonwealth Games and Team Scotland.
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Ritu Phogat becomes Jeria Fitness brand ambassador
Indian mixed martial artist and wrestler Ritu Phogat has been announced as a brand ambassador for Jerai Fitness.
Yashaswini Ghorpade extends Unived partnership
Yashaswini Ghorpade, India's top-ranked table tennis player, has extended her association with nutrition brand Unived.
LA28 Games ropes in Musco Lighting as new partner
Musco Lighting has been unveiled as the Official Sport Presentation and Broadcast Lighting Provider of LA28 Games and Team USA.
TNT Sports and public service broadcaster 5 team up for Glasgow 2026
TNT Sports has partnered with public service broadcaster 5 for coverage of the Glasgow 2026 Commonwealth Games.
Glasgow 2026 finds healthcare partner in Bupa
Global healthcare company Bupa has been revealed as the Official Healthcare Principal Partner of the Glasgow 2026 Commonwealth Games.
Glasgow 2026 announces partnership with The Superlative Collection and Merchant Pubs & Bars
The Superlative Collection and Merchant Pubs & Bars has been announced as an Official Supporter of the Glasgow 2026 Commonwealth Games.
Glasgow 2026 finds new partner in Allied Mobility
Allied Mobility, a UK-based wheelchair manufacturer, has been announced as the Official Accessibility Partner of the 2026 Commonwealth Games.
WNBA teams up with AWS
The Women’s National Basketball Association (WNBA) has announced a multi-year partnership with Amazon Web Services (AWS).
Glasgow 2026 finds new AI partner in Ideagen
Software company Ideagen has been announced as the Official AI Technology Principal Partner of the Glasgow 2026 Commonwealth Games, Presenting Partner for Netball, and an Official Partner of Team Scotland....
Athletiq named as Official Performance Partner of Indian Pickleball Association
The Indian Pickleball Association (IPA), the governing body for pickleball in India, has announced a partnership with Athletiq.
Sony Pictures Networks India announces partnership with LIV Golf
Sony Pictures Networks India (SPNI) has signed a broadcast partnership agreement with LIV Golf for its 2026 season.
LA28 finds new partner in JPMorganChase
JPMorganChase will be the Official Bank of Team USA as well as the 2028 Los Angeles Olympic and Paralympic Games (LA28).
Sony Pictures Networks India (SPNI) acquires broadcast rights for Asian Games 2026
Sony Pictures Networks India (SPNI) has partnered with the Olympic Council of Asia to broadcast the 20th Asian Games Aichi–Nagoya 2026.
WWE renews Minute Maid partnership
World Wrestling Entertainment (WWE) has announced a multi-year renewal of its partnership with fruit and vegetable juice brand Minute Maid.
WWE announces partnership with The General Insurance
WWE has announced a partnership with The General Insurance, bringing it on board as its first-ever Official Auto Insurance Partner.
Commonwealth Bank becomes Founding Partner of Brisbane 2032 Games
Commonwealth Bank has been unveiled as a Founding Partner as well as the Official Bank of the Brisbane 2032 Olympic and Paralympic Games.
JUBEL Beer announced as partner of Glasgow 2026 Commonwealth Games
British brewer JUBEL Beer has been announced as the Official Beer Partner of the Glasgow 2026 Commonwealth Games.
Coca-Cola joins Glasgow 2026 Commonwealth Games as Official Soft Drinks Partner
Coca-Cola will serve as the Official Soft Drinks Partner of the 2026 Commonwealth Games as well as an Official Partner of Team Scotland.
FanCode acquires broadcast rights for The Masters, PGA Championships, and US Open
FanCode has acquired the exclusive broadcast rights in India for three golf tournaments: The Masters, the PGA Championship, and the US Open.
MotoGP announces partnership with Quint
MotoGP has announced a multi-year partnership with Quint, a ticket and hospitality packages brand formerly known as QuintEvents.
PGA TOUR joins hands with Supergoop!
Supergoop!, an SPF-first skincare brand, has been announced as the Official Suncare of the PGA TOUR and PGA TOUR Champions until 2030.
PGA TOUR brings Technics on board as new partner
The PGA TOUR has signed a new multi-year partnership with Panasonic Holdings Corporation's brand Technics, who will join the PGA TOUR and PGA TOUR Champions as the Official Audio, Official...
PGA TOUR partners with ZYRTEC
The PGA TOUR has roped in ZYRTEC, an allergy relief brand, as its first-ever Official Allergy Relief Sponsor.
Satwiksairaj Rankireddy and Chirag Shetty join Titan Smart as brand ambassadors
Indian badminton duo Satwiksairaj Rankireddy and Chirag Shetty have been revealed as brand ambassadors for Titan Smart.
Manu Bhaker joins Reebok as brand ambassador
Indian professional shooter Indian Olympic shooter Manu Bhaker has been announced as a brand ambassador for Reebok.