Red Bull joins the Austin Major Esports tournament organiser BLAST have signed Austrian energy drink company Red Bull as the Official Energy Drink Partner of the ongoing BLAST.tv Austin Major...
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Cristiano Ronaldo joins Esports World Cup 2025 as Global Ambassador
Star Portuguese footballer Cristiano Ronaldo has been announced as the Global Ambassador for the upcoming Esports World Cup.
Neeraj Chopra revealed as Audi brand ambassador
Star Indian track and field athlete Neeraj Chopra has been revealed as the latest brand ambassador for German automaker Audi.
Honda ends sponsorship with Team Liquid over scandalous social media post
Honda doesn't take well to Liquid player's post Japanese automotive company Honda have announced that they have terminated their sponsorship agreement with esports organisation Team Liquid. The announcement comes shortly...
Ultimate Table Tennis ropes in JioStar as Official Broadcast & Streaming Partner
Ultimate Table Tennis has announced a three-year deal with JioStar, bringing it on board as its Official Broadcast & Streaming Partner.
Latest News
Chessbrainz signs Srinath Narayanan as brand ambassador
Indian chess player Srinath Narayanan has been revealed as the latest brand ambassador for Chessbrainz, an online chess academy.
International Olympic Committee (IOC) extends Allianz partnership
The International Olympic Committee (IOC) has extended its partnership with global insurance brand Allianz.
PGA Tour extends Anheuser-Busch deal
The PGA Tour has extended its long-standing partnership with the American brewing giant Anheuser-Busch. More details inside.
Avani Lekhara receives special-edition Britannia Marie Gold biscuit
Britannia Marie Gold has released special-edition biscuits and packaging to celebrate Avani Lekhara's triumphs at Tokyo 2020 and Paris 2024.
PGA Tour announces Delta Air Lines partnership
Delta Air Lines has been announced as the Official Global Airline of the PGA Tour and PGA Tour Champions following a multi-year agreement.
Saina Nehwal partners with Naarica in dual role
Indian badminton star Saina Nehwal has joined Naarica, a menstrual hygiene brand, as an investor and brand ambassador.
PGA Tour teams up with Stanley 1913
The PGA Tour has announced a multi-year partnership with Stanley 1913, which comes on board as the organiser's Official Insulated Drinkware.
PGA Tour extends 3M partnership
The PGA Tour has announced a five-year partnership extension with 3M, an American conglomerate. More details inside.
Grand Slam Track announces partnership with Stats Perform
Grand Slam Track, a global professional track league, has announced a partnership with Stats Perform. More details inside.
International Olympic Committee (IOC) extends AB InBev partnership
The International Olympic Committee (IOC) has announced a partnership extension with global beverage giant Anheuser-Busch InBev (AB InBev).
PV Sindhu teams up with KiranaPro
Ace Indian shuttler PV Sindhu has been revealed as a brand ambassador of KiranaPro, an AI-powered commerce platform.
International Olympic Committee (IOC) joins forces with TCL
The International Olympic Committee (IOC) has announced a partnership with global technology firm TCL, which comes on board as its Official Worldwide Olympic and Paralympic Partner. The deal will see...
Ultimate Fighting Championship (UFC) renews Thorne deal
The Ultimate Fighting Championship (UFC) has announced a partnership renewal with Thorne, a science-backed health and wellness solutions provider.
FanCode locks in streaming rights for MotoGP in India
FanCode has signed a three-year partnership agreement with Dorna Sports, acquiring the exclusive digital streaming rights for MotoGP in India.
Manu Bhaker teams up with Dabur
Indian shooter Manu Bhaker has teamed up with Indian FMCG brand Dabur as a brand ambassador for its "Dabur Khajurprash" offering.
National Basketball Association (NBA) expands and extends Tissot partnership
The National Basketball Association (NBA) has announced a multi-year partnership extension agreement with Tissot.
DIVINE teams up with Parimatch
Sports betting firm Parimatch has roped in Indian rapper Vivian "DIVINE" Fernandes as its global brand ambassador.
PGA Tour inks extension with FanDuel
The PGA Tour has announced a partnership renewal and expansion agreement with betting operator FanDuel.
Rickie Fowler extends gear and apparel agreement with Cobra Puma Golf
Rickie Fowler has extended his gear and apparel agreement with Cobra Puma Golf, which has been in place for over a decade.
Salman Khan roped in as brand ambassador for Kho Kho World Cup 2025
The Kho Kho Federation of India has appointed Indian Bollywood actor Salman Khan as the brand ambassador for the inaugural Kho Kho World Cup.
PUMA becomes "PVMA" to celebrate PV Sindhu team up
Indian star shuttler PV Sindhu has signed a multi-year partnership agreement with sportswear brand PUMA India, joining its athletes roster.
Sir Mo Farah joins Tata Mumbai Marathon
Sir Mo Farah has been revealed as the International Event Ambassador for the upcoming 20th edition of the Tata Mumbai Marathon.
BWF signs partnership with Etihad Airways
The Badminton World Federation (BWF) has partnered with UAE flag carrier Etihad Airways, which thus becomes the Official BWF Global Airline Partner. As per the agreement, Etihad will have presence...
BAI nets new Ticmint deal
Ticmint joins as Official Ticketing Partner for Yonex-Sunrise India Open The Badminton Association of India (BAI) has inked a new deal with ticketing platform Ticmint who will join as the...
Tiger Shroff revealed as Kho-Kho World Cup 2025 brand ambassador
Shroff becomes second Bollywood actor to be revealed as brand ambassador The Kho-Kho Federation of India (KKFI) has roped in Bollywood actor Tiger Shroff as the Brand Ambassador for the...