TUMI recruits elite footballer Son Heung-Min to launch the Next Generation of Alpha Bravo. Luxury manufacturer of suitcases and travel products TUMI has launched the latest evolution of its iconic Alpha…
-
-
The Saudi firm purchases ESL and FACEIT for US$1.5 billion. Swedish esports and gaming organisation Modern Times Group (MTG) has sold ESL to Saudi Arabia-backed firm Savvy Gaming Group for a…
-
Retired Formula One legend joins MXGP. Former Formula One World Champion Kimi Räikkönen has returned to the world of racing after his retirement from Formula One at the end of last…
-
Aldar Properties PJSC joins as the club’s Official Real Estate Partner. Premier League champions Manchester City have announced one of the leading estate developers and managers, Aldar Properties PJSC, as their…
-
ESPN expands broadcast partnership. Tennis Australia has expanded its partnership with ESPN International, which will see ESPN broadcast the Australian Open across Brazil, the Caribbean and Latin America. The new 10-year…
-
Fox to broadcast PCB-affiliated events in Australia. The Pakistan Cricket Board (PCB) has signed a multi-year partnership with Australian pay-TV network Fox Sports, which will see the Australian network cover all…
-
Games24x7 announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital…
-
In tune with its “Sportification of India” theme, Tata Motors, India’s leading multinational automobile manufacturer, will continue to proactively support the Maharashtra Open for the fourth consecutive year. The tournament is set…
-
The Austrian team have announced a multi-year partnership. Poly, a global communications company that powers meaningful human connection and collaboration, is partnering with the reigning FIA Formula One World Drivers’ Championship-winning…
-
The Argentine Football Association (AFA) has established a new regional sponsorship agreement, according to which W88 has become the official AFA sportsbook in the Asian market. W88 is one of the largest…
