Aditya Chaudhuri - News Site Editor
Lewis Hamilton joins hands with Perplexity
New deal for F1 legend Seven-time Formula One world champion Lewis Hamilton has signed a new partnership with AI-powered answer engine, Perplexity. The partnership is the first time Perplexity has...
Juventus gets multiple new front of shirt partners
Jeep and Visit Detroit signs multi-year deals Italian football giants Juventus have brought on Visit Detroit and car manufacturer Jeep as their new 'front-of-the-shirt' sponsors on a multi-year agreement. Visit...
Aston Villa teams up with Oak View Group
Partnership to rejig the new venue beside Villa Park Stadium English football club Aston Villa have announced a new partnership with venue development, management, food and beverage and sponsorship sales...
Premier League extends Avery Dennison deal
Multi-year extension announced The Premier League announced a five-year extension of their partnership with manufacturer and distributor of pressure-sensitive adhesive materials, Avery Dennison. The deal will see Avery Dennison continue...
UTT brings on JioStar as new partner
JioStar joins as Broadcast Partner IndianOil Ultimate Table Tennis (UTT) has announced a new three-year partnership with sports broadcaster JioStar, who will join UTT as their Official Broadcast & Streaming...
IPL 2025 resumes May 17, BCCI confirms
The 2025 Indian Premier League season will resume this Saturday, with six venues chosen for the league stage games.
BWT Alpine F1 Team extend Matrix Fitness partnership
The BWT Alpine Formula One Team have announced extending their partnership with fitness solutions provider Matrix Fitness.
BWT Alpine F1 Team partner with JET365
The BWT Alpine F1 Team have announced a partnership with aviation company JET365, bringing it on board as their Private Aviation Partner.
FIFA inks regional deal with Diageo for World Cup 2026
FIFA has roped in British alcoholic beverage company Diageo as the Official Spirits Supporter in the Americas for the 2026 FIFA World Cup.
Visa announces new agreement with FIFA for Club World Cup 2025
FIFA has confirmed that Visa will serve as the Official Payment Technology Partner of the 2025 Club World Cup.