Aditya Chaudhuri - News Site Editor
ATP expands TikTok partnership
The Association of Tennis Professionals (ATP) has announced a partnership expansion with TikTok which will see ATP use TikTok GamePlan to strengthen fan engagement, amplify player-led storytelling and get the...
Glasgow 2026 finds healthcare partner in Bupa
Global healthcare company Bupa has been revealed as the Official Healthcare Principal Partner of Glasgow 2026, Partner of Commonwealth Sport’s GAPS Programme and an Official Partner for Team Scotland, following...
CPL finds new partner in BYD
The Caribbean Premier League (CPL) has announced a new partnership agreement with automobile manufacturer BYD, who joins the CPL 2026 as the Official Car Sponsor. BYD aims to integrate innovation,...
UFC expands Paramount partnership
The UFC has announced a partnership expansion of their media rights agreement with Paramount, which will see Paramount+ become the exclusive home of UFC Numbered Event main cards in Canada...
Shreyas Iyer joins the Kabuni family
The freshly appointed Indian men's T20I cricket team captain, Shreyas Iyer, has been announced as a Super Coach of AI-powered sports technology platform, Kabuni. Iyer joins Kabuni's roster of athletes...
LTA signs new deal with Vital Proteins for 2026 season
The Lawn Tennis Association (LTA) which serves as the governing body for tennis in Great Britain, has announced a new partnership with collagen brand Vital Proteins, who will join as...
Real Madrid extends Emirates partnership until 2031
Spanish footballing giants Real Madrid has announced a new partnership renewal with Emirates, who will continue on as a Main Sponsor of the team until 2031. The partnership renewal will...
FIFA expands Inter Rapidísimo partnership for World Cup 2026
FIFA has announced a partnership extension with Colombian courier and logistics brand Inter Rapidísimo, who becomes a Tournament Support for the FIFA World Cup 2026. The partnership will build on...
Bhaichung Bhutia joins ZEE5 for FIFA World Cup 2026
Former Indian football team captain Bhaichung Bhutia was announced as a member of ZEE5's expert panel for the upcoming FIFA World Cup 2026. Bhutia will work with other analysts and...
The Superlative Collection and Merchant Pubs & Bars on board as partner for Glasgow 2026
The Superlative Collection and Merchant Pubs & Bars, Glasgow based hospitality group, has been announced as an Official Supporter of Glasgow 2026 and Team Scotland ahead of the Commonwealth Games...