Aditya Chaudhuri - News Site Editor
TNT Sports joins forces with Simba for FA Cup coverage
Sports television channels, TNT Sports, have announced a new partnership with sleep technology company, Simba, who will join as an Official Channel Partner. Simba will partner with TNT Sports for...
Himalaya Wellness inks new deal with the Indian women's ice hockey team
Personal care brand Himalaya Wellness have announced a new partnership with the Indian women's ice hockey team. The partnership was launched with Himalaya Wellness' campaign '#StrongWomenSoftSkin' focused on celebrating women...
ATP announces new deal with Spotify
The Association of Tennis Professionals (ATP) have announced a new partnership with Spotify with a focus on 'fan engagement and on-platform programming.' The partnership will see both work together to...
South Africa tour of India 2025 | First Test Preview and Predictions
Here, we present our preview and predictions for the first Test of the 2025 South Africa tour of India, to be played from November 14 to 18.
ATP extends Lexus partnership
The Association of Tennis Professionals (ATP) has announced a multi-year renewal of its partnership with Lexus.
West Ham United FC expand partnership with The Kingdom Bank
London-based West Ham United Football Club have announced an expansion of their partnership with The Kingdom Bank.
Melbourne Renegades partner with GMHBA
The Melbourne Renegades have announced Australian private health insurance company GMHBA as their Official Health Insurance Partner.
BWT Alpine F1 Team confirms 2026 driver line-up with Franco Colapinto
BWT Alpine F1 Team have locked in their driver line-up for next season, with Franco Colapinto set to continue partnering Pierre Gasly.
Brentford FC team up with Sandbanks
Brentford Football Club have announced a partnership with Sandbanks, a sustainability-focused luxury fashion brand.
Player Retention Strategies: Which IPL Stars are on the Chopping Block Before the Auction?
With the IPL Retention Deadline date approaching on 15th November, all IPL Franchises are looking to finalise their retained players for the 2026 season. Unlike previous years, there’s no limit...