Aditya Chaudhuri - News Site Editor
Sachin Tendulkar revealed as SML brand ambassador
Indian cricketing icon and former World Cup winner, Sachin Tendulkar, has been announced as the brand ambassador of SML Limited, who are a provider of agricultural solutions. The partnership will...
Villarreal joins hands with RR88 for Asia facing partnership
LaLiga team Villarreal CF has announced a new regional partnership with online betting brand RR88, who will join the club as their Official Betting Partner in Asia for the upcoming...
Sangram Singh becomes brand ambassador of The Sock Street
Indian wrestler and MMA fighter Sangram Singh has been announced as the brand ambassador of performance apparel brand The Sock Street. The partnership will also see the launch of The...
West Ham United signs expansion deal with Lilley Plummer Risks
English football club West Ham United has announced a partnership expansion with insurance broker Lilley Plummer Risks, who joins the club as their Official Sleeve Partner from the upcoming 2026/27...
San Francisco Unicorns signs new partnership with Lyzr
Major League Cricket (MLC) franchise San Francisco Unicorns have announced a new partnership with AI agent platform Lyzr, who will join the team as an Official Partner. The partnership will...
Zee signs new partnership with Bundesliga for Indian broadcast and digital rights
Zee Entertainment Enterprises has acquired the official broadcast and digital rights of the Bundesliga in India for the upcoming 5 years after a partnership with Bundesliga Media. The deal will...
Everton extends partnership with Stake
Premier League club Everton has announced a new multi-year partnership extension with online casino brand Stake, who will be joining Everton as their Official Sleeve Partner for the 2026/27 season...
Haas extends Vellamo partnership
American Formula One team Haas has announced a multi-year partnership extension with Finnish premium natural mineral and spring water producer, Vellamo who will continue on as the team's Official Hydration...
Tottenham Hotspur brings on Betano as new partner
Premier League club Tottenham Hotspur has announced a new multi-year partnership with Kaizen Gaming which will see the latter's online sports betting and gaming brand Betano become an Official Partner...
AS Roma joins hands with Orodei
Italian football club AS Roma has announced a new partnership with Orodei, who are involved in trading and management of precious metals. The partnership agreement sees Orodei become a Gold...