CSA ropes in Jonsson Workwear as new sponsor

Cricket South Africa (CSA) has announced a new multi-year partnership with apparel brand Jonsson Workwear who has joined as the Test Headline Sponsor of the South African men’s cricket team. Jonsson Workwear will also serve as an Apparel Supplier of the CSA and as the front of shirt sponsor for the Test team, the Jonsson Workwear logo will be present on the front and centre of the Proteas’ Test playing kits.

Pholetsi Moseki, Chief Executive Officer, Cricket South Africa, commented,

“The front of our Test shirt has gone without a partner for a long time, so it means a great deal to see that change in the season our World Test Champions play at home for the first time. Test cricket remains the format that defines us, and Jonsson Workwear putting their name on the front of that shirt is a strong vote of confidence in it. From the outset, the Test shirt was at the heart of this partnership. To see it come to life as the Proteas take on the world’s best in front of their home supporters is a proud moment for everyone at CSA.”

Nick Jonsson, CEO of Jonsson Workwear, added,

“There’s a real sense of pride in bringing together two South African brands that represent hard work and performance. The Proteas carry the hopes of the nation on the world stage and in many ways reflect the grit we see in hardworking people across South Africa every day. For Jonsson Workwear, partnering with the Proteas is more than a sponsorship. This partnership reflects a shared belief that success is earned through dedication, teamwork and an unwavering commitment to excellence.”