Formula One team Alpine has announced a new regional partnership with laundry detergent Skip, who will join the team as a Regional Partner across Argentina and Uruguay. The partnership will...
Formula 1 News and Race Insights
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Cognizant takes up new role with Aston Martin
British Formula One team Aston Martin has announced that American multinational information technology, Cognizant will become the team's Global AI Services Partner. The agreement will see Cognizant work with Aston...
Alpine signs new deal with Brioni
French Formula One team Alpine has announced a new partnership agreement with Italian luxury menswear brand Brioni. Alpine's leadership team will wear tailored Brioni looks at 'key moments and special...
F1 inks new multi-year deal with FanDuel
Formula One has signed a new multi-year partnership agreement with online gaming company, FanDuel who will join as F1's Official Betting Operator. The deal will see F1 partner with a...
F1 Miami Grand Prix 2026 Recap: Kimi Antonelli eases to victory amidst eventful race in Miami
Current championship leader and Mercedes' 19-year old new star Kimi Antonelli made it three wins on the trot as Antonelli converted yet another pole position to a win to take...
Latest News
Williams F1 joins hands with Marvel
British Formula One team Williams Racing has announced a new partnership to join forces with American film and television production company, Marvel. A first-time in Formula One, the partnership will...
Shreyas Iyer revealed as brand ambassador of F1 Program in India
Indian cricketer, Indian Premier League (IPL) winning captain and current captain of the Punjab Kings (PBKS), Shreyas Iyer, has been announced as the Official Brand Ambassador of the Formula 1...
F1 2026: Miami Grand Prix Qualifying Recap
Kimi Antonelli makes it a hattrick of consecutive poles after another strong show in Miami Mercedes' Kimi Antonelli picked up his third consecutive pole position of the season as the...
F1 2026: Miami Grand Prix Sprint Recap
Lando Norris eases to Sprint win in Miami McLaren seemed to have made the most of the month-long break as the reigning Constructors' champions returned to form with reigning world...
Formula One signs multi-year deal with Marsh
Formula One (F1) has roped in Marsh as an Official Partner as well as its Official Risk Partner and Official Insurance Brokering Partner.
Audi Revolut F1 Team onboard Allan McNish as Racing Director
Audi Revolut Formula One Team have announced former British racing driver Allan McNish as their Racing Director.
George Russell teams up with AMAFFI Perfume House
AMAFFI Perfume House has roped in Mercedes Formula One driver George Russell as a global brand ambassador.
Cadillac F1 Team partner with Excel Sports Management
The Cadillac Formula One team has announced that they have partnered with sports agency Excel Sports Management, who will join the team as their Exclusive Agency of Record. Excel Sports...
Formula One confirms return to Türkiye in 2027
The Turkish GP will return to the F1 calendar in 2027 following an agreement between the FIA and Türkiye's Ministry of Youth and Sports.
F1 2026: Miami Grand Prix Preview and Predictions
Here, we present our preview and predictions for the 2026 Formula 1 Miami Grand Prix. Written by Aditya Chaudhuri.
F1 teams up with Off Season
Formula One has announced a new partnership agreement with sports-fashion brand, Off Season with the new deal kicking off with a new collection aimed to bring together the world of...
McLaren Racing teams up with Liquid I.V.
McLaren Racing has announced a new multi-year partnership with sports drink brand Liquid I.V., who will join the McLaren Formula One team, McLaren F1 Academy and Arrow McLaren IndyCar Team...
Haas signs new deal with University of Chicago Medicine
American Formula One team Haas has announced a long-term partnership and research project with the University of Chicago Medicine (UCM). The partnership will see researchers work on the cumulative impact...
Red Bull makes big changes to their F1 team's technical leadership group
Austrian Formula One team Red Bull Racing have recently announced a couple of organisational changes within their technical leadership team. The announcement comes shortly after quadruple World Champion Max Verstappen's...
Formula One 2026 Team Sponsors: Haas
After the collapse of the Marussia team in 2014, Haas Automation, led by Gene Haas, bought Marussia’s headquarters and entered the world of Formula One backed by Ferrari engines. The...
beIN secures WEC broadcast rights for MENA and APAC regions
beIN has secured the broadcast rights for the World Endurance Championship (WEC) in 35 territories across the MENA and APAC regions.
TGR Haas F1 Team partner with D.Energy
TGR Haas Formula One Team have roped in D.Energy as their Official Sustainability Partner for the 2026 F1 season.
Aston Martin Aramco F1 Team extend Memento Exclusives partnership
Aston Martin Aramco F1 Team have announced a multi-year extension of their partnership with British memorabilia maker Memento Exclusives.
Atlassian Williams F1 Team sign Dan Milner as Chief Engineer for Vehicle Technology
Atlassian Williams Formula One Team have announced former Mercedes member Dan Milner as their Chief Engineer for Vehicle Technology.
Formula One 2026 Team Sponsors: McLaren
Founded by former racing driver Bruce McLaren in 1963, British racing team McLaren took their first win in 1968. They won their first World Constructors’ Championship in 1974 and won...
Formula One 2026 Team Sponsors: Audi F1 Team
Here are the German car manufacturer Audi F1 team’s sponsors going into the 2026 season. Partners Revolut The Audi F1 Team and Revolut, the global fintech leader, joined forces in...
F1 ACADEMY set to introduce three-race weekends
F1 Academy has announced the introduction of a three-race weekend format, starting with Round 2 in Montreal and Round 5 in Austin, Texas.
Formula One extends Allwyn partnership
F1 has announced an extension of its partnership with Allwyn, which will thus remain an Official Partner of the premier motor-racing series.
Formula One extends British Council partnership
Formula One has extended its partnership with the British Council. The latter will thus continue to offer the Learning Sectors programme.
Formula One announces new partnership with Fanatec
Formula One has announced a new multi-year partnership with Fanatec, a CORSAIR brand, building on their partnership first signed in 2018.
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