Cricket

Former skipper Steve Smith returns to the leadership group as vice-captain.   Following a tumultuous few days in the aftermath of Tim Paine’s texting scandal, Cricket Australia (CA) has finally announced Paine’s…

Partnership to focus on fan engagement.   Indian Premier League franchise, the Rajasthan Royals, have tied up with global fan-engagement and wellness brand, Stepathlon. The partnership will focus on fan engagement, with…

TVS Europgrip announced as CSK’s principal sponsor.   One of India’s leading two- and three-wheeler brands, TVS Eurogrip has been announced as Indian Premier League side Chennai Super Kings’ principal sponsor. The…

Habib Bank Limited to continue as PSL title sponsor for another four years.   The Pakistan Super League (PSL) has announced the extension of its title sponsorship with Habib Bank Limited for…

The ICC Men’s T20 World Cup is over after providing fans with some unexpected moments and results. It is fair to say that the pundits and experts did not deem Australia as…

The New Zealand men’s national team is due to play an away series against India on the back of a loss in the recently-concluded ICC Men’s T20 World Cup. The Kiwis can…

Unusual split-captaincy scenario Rahul Dravid has been named Head Coach of the Indian Men’s National Cricket Team and is to succeed Ravi Shastri in the role. The former India U19 coach is…

Youth-centric neo-bank company aiming to bank on Pandya’s brand presence to grow popularity   As part of its robust market expansion plans, India’s indigenous youth-focused neo-bank muvin has onboarded ace cricketer Hardik…

India cannot evolve into a sporting nation through watching television alone; people’s interests as both viewers and potential players need to be taken into account and respected by sports leagues for such…

Already one of the most popular sports in the world, cricket has also transformed into one of the richest sports in the world. With cricketers enjoying the status that is usually reserved…