The Hundred franchise Welsh Fire, which represents the counties of Glamorgan, Gloucestershire and Somerset, has announced a new partnership agreement with technology solutions firm, Infinite Computer Solutions, who has joined...
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Southern Brave signs principal partnership with DP World
The Hundred franchise Southern Brave has announced a new multi-year partnership with end-to-end supply chain solutions firm, DP World. DP World will join Southern Brave as their Principal Partner for...
Welsh Fire ropes in Matchbook as new sleeve partner
The Hundred franchise Welsh Fire has signed a new partnership with sports betting platform Matchbook, who joins the team as their new Official Sleeve Partner for The Hundred 2026 season....
Coventry City expands Genesis Employment partnership
English football club Coventry City has announced a partnership expansion with Genesis Employment, who will become the club's Official Recruitment Partner. The partnership will see both work together on creating...
Cricket Australia renews BKT Tyres deal for Big Bash League
Cricket Australia has announced a multi-year partnership extension with Indian multinational off highway tyre manufacturer, Balkrishna Industries Ltd. (BKT), who is set to continue on as the Naming Rights Partner...
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Manchester Super Giants signs new deal with Zoopla
The Hundred franchise Manchester Super Giants, who are majority owned by the RP-Sanjiv Goenka Group, has announced a new partnership with British real estate company Zoopla, who joins the Manchester...
MS Dhoni joins SolarSquare as brand ambassador and investor
Indian cricketer Mahendra Singh Dhoni has been revealed as an investor and brand ambassador of residential rooftop solar company SolarSquare.
Cricket Australia expands Hola Health deal for back-of-shirt sponsorship
Cricket Australia has announced an expansion of its partnership with Australian telehealth service provider Hola Health.
Lancashire Cricket Club announce Utilita partnership
Energy company Utilita has been announced as the Official Sustainability Energy Partner of Lancashire Cricket Club and their home ground.
Trent Rockets team up with Prezzo Italian
The Hundred franchise Trent Rockets have announced a partnership with Prezzo Italian, bringing it on board as their Official Sleeve Partner.
Ajinkya Rahane joins Imagineear as ambassador
Media production company Imagineear has roped in Indian cricketer Ajinkya Rahane as its Sports Ambassador in India.
The Hundred 2026 to be broadcast in India by JioStar
The Hundred has revealed that JioStar has acquired the linear and digital broadcast rights for its upcoming season.
Bhuvneshwar Kumar stars in latest HealthOK campaign
Nutrition brand HealthOK has roped in Indian cricketer Bhuvneshwar Kumar to headline its latest digital influencer campaign.
Trent Rockets announce shirt sponsorship agreement with Vitality
The Hundred franchise Trent Rockets have announced a partnership with British private health insurance company Vitality.
MI London rope in FICO as partner ahead of The Hundred 2026
MI London have roped in analytics software company FICO as an Official Partner for the 2026 edition of The Hundred.
JioStar bags European T20 Premier League broadcast rights for India
The European T20 Premier League (ETPL) has announced broadcast partnerships with JioStar, TNT Sports, and Willow and Cricbuzz.
Indian women’s team script history at Lord’s
Team India have made history at Lord's. Here, we look at how the game unfolded, and what it means for women's Test cricket going forward.
Chennai to host BBL|16 season opener
Cricket Australia (CA) has announced that the 2026/27 Big Bash League season will kick off at the MA Chidambaram Stadium in Chennai, India.
Women's CPL finds title sponsor in Limacol
The Women's Caribbean Premier League (CPL) has announced Limacol, a brand of lotion popular in the Caribbean, as its title sponsor.
Sourav Ganguly joins InsuranceDekho as brand ambassador
Indian former cricketer Sourav Ganguly has been announced as a brand ambassador of insurtech platform InsuranceDekho.
Sachin Tendulkar revealed as SML brand ambassador
Indian cricket legend Sachin Tendulkar has been announced as a brand ambassador for SML Limited, a provider of agricultural solutions.
Smriti Mandhana joins Candere as brand ambassador
Indian cricketer Smriti Mandhana has been announced as a brand ambassador of lifestyle jewellery brand Candere, part of the Kalyan Jewellers group. Mandhana will be the face of the brand,...
John Abraham revealed as co-owner of Rotterdam Dockers in ETPL 2026
Bollywood actor John Abraham has been announced as a co-owner of European T20 Premier League franchise Rotterdam Dockers.
MS Dhoni partners with DRiV as brand ambassador
MS Dhoni has been announced as the National Brand Ambassador of DRiV, a global supplier of light and commercial vehicle products and services.
Star Sports bags broadcast rights for Lanka Premier League (LPL) 2026
Sri Lanka Cricket (SLC) has announced that the upcoming season of the Lanka Premier League (LPL) will be broadcast by Star Sports.
San Francisco Unicorns announce partnership with Lyzr
The San Francisco Unicorns have announced a partnership with AI agent platform Lyzr, bringing it on board as an Official Partner.
Monzo announced as Official Banking Partner of The Hundred
The England and Wales Cricket Board (ECB) has roped in digital bank Monzo as the Official Banking Partner of The Hundred.
Yuvraj Singh stars in latest Airbnb campaign alongside Abhishek Sharma and Naman Dhir
Indian former cricketer Yuvraj Singh has teamed up Airbnb alongside current Team India all-rounders Abhishek Sharma and Naman Dhir.
Sony Pictures Networks India acquires rights for India's tour of Ireland 2026
Sony Pictures Networks India (SPNI) has acquired the television and digital media rights for India's upcoming tour of Ireland.
Spinny becomes Title Sponsor for India tour of Ireland 2026
Cricket Ireland has roped in online user car marketplace Spinny as the Title Sponsor for India's upcoming tour of Ireland.
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