Rohit Sharma named Freyr Energy brand ambassador

Indian cricketer Rohit Sharma has been announced as a brand ambassador for Freyr Energy, a residential rooftop solar solutions provider.

Sharma joins the company as its first-ever brand ambassador and a part of its “Solar Ho, Toh Freyr Ho” campaign’s launch. The campaign will aim to highlight the long-term benefits of rooftop solar adoption.

The two-time T20 World Cup winner will serve as the face of the brand and headline its advertisements, campaigns, and other marketing activities. 

On joining Freyr Energy, Rohit Sharma commented:

“Protecting the environment has been close to my heart for years. Rooftop solar gives families a chance to do their bit for the planet, and it’s important to have a partner you can trust for the journey. That’s what drew me to Freyr Energy. I’m happy to be part of their campaign, encouraging more families to embrace solar and choose a cleaner, more sustainable future.”

Radhika Choudary, Co-founder & Director, Freyr Energy, said:

“When a family puts solar on its roof, they are trusting a company for the next 30 years. That company has to show up every time and stand behind the family’s decision long after the system is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one says it better than Rohit.”

Saurabh Marda, Co-founder & Managing Director, Freyr Energy, added:

“Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system. Rohit has spent his career doing exactly that in cricket, which made him the natural choice as our first brand ambassador.”

Rajan Mahalingam, Marketing Head, Freyr Energy, added:

“Solar Ho, Toh Freyr Ho!’ is built to make Freyr the first name families think of when they consider rooftop solar. Rohit’s reputation for consistency and trust mirrors what we promise every customer, and that gives the campaign an authenticity audiences will connect with. We look forward to taking this message to millions of homes across India.”