In what is another show of defiance to FIFA with what is turning out to be a long-drawn battle against Football’s governing body, UEFA and CONCACAF, the governing bodies of...
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Michael Carrick shuts down talk of favourable start to Premier League Season
Manchester United head coach Michael Carrick quickly shut down suggestions about his side being handed over a favourable fixture run to begin the 2026/27 Premier League season, calling it ‘ridiculous’...
Arsenal extends Cadbury partnership
Current Premier League champions Arsenal have announced a multi-year partnership extension with Cadbury which will see Cadbury continue on as the Official Snacking Partner of the club. The four-year extension...
Burnley FC signs new deal with Trainline
English football club Burnley FC have announced a new partnership with British digital rail and coach technology platform Trainline who has joined the club as their Official Training Kit and...
Borussia Dortmund signs new deal with Brinkhoff's, Guinness and DAB
German football club Borussia Dortmund has announced partnerships with beer brands Brinkhoff's, Guinness and DAB with Brinkhoff continuing their partnership while Guinness and DAB are Dortmund's new additions to their...
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Leeds United signs new sleeve partnership with KChat
Premier League club Leeds United have announced a new partnership with encrypted messaging and community platform KChat, who has become the club's Official Sleeve Partner for the upcoming 2026/27 season....
Bayern Munich extends Miele partnership
German football heavyweights FC Bayern has announced a multi-year partnership extension with German manufacturer of high-end domestic appliances and commercial equipment, the Miele Group which will see Miele continue on...
Premier League 2026/27: Gameweek 1 Preview and Predictions
Here, we present our previews and predictions for all matches of Gameweek 1 of the 2026/27 Premier League season.
José Mourinho sheds light on what went wrong with the Rodri transfer
Real Madrid manager Jose Mourinho has finally broken his silence on his club’s failed pursuit of Spanish midfielder Rodri, who recently signed with Barcelona following his exploits in Spain’s World...
Arsenal FC unveil Google Gemini as new partner, also extend Google Pixel partnership
Arsenal Football Club have announced a new deal with Google, focusing on its AI chatbot Gemini and consumer electronics brand Pixel.
Premier League teams’ principal shirt sponsors for 2026/27 season
Here, we look at the front-of-matchday-shirt sponsors of each Premier League team for the 2026/27 season.
Leeds United FC expand Al-Murad Tiles partnership
Leeds United FC have announced an expansion of their partnership with Al-Murad Tiles, elevating its status to an Official Club Partner.
Chelsea Women join hands with Fertility Plus
Chelsea FC have roped in London-based fertility clinic Fertility Plus as the Official Fertility Partner of their women's team.
Brentford FC announce long-term Hollywoodbets partnership renewal
Brentford Football Club have announced a long-term renewal of their partnership with the South African betting company Hollywoodbets.
Zavier Gozo could be the next American import who wows the Premier League
Over the years, the Premier League has been graced by American imports who have had varying degrees of success for the clubs they represented. The likes of Tim Howard, Clint...
Premier League 2026/27: Kit Suppliers for all teams
As the new Premier League season is about to commence, all teams are prepped and ready to go and have already debuted their new home/away kits during the pre-season games....
Liverpool FC announce new long-term partnership with Google
Liverpool Football Club have announced a new long-term partnership with the US tech giant Google, coverings its brands Gemini and Pixel.
Brentford FC announce NOCO partnership
Brentford Football Club have announced a two-year partnership with NOCO, a manufacturer of consumer power products.
Arsenal FC renew Hotels.com partnership
Arsenal FC have announced a multi-year renewal of their partnership with Hotels.com, which will thus remain an Official Partner of the club.
Brighton & Hove Albion FC announce Bede's School partnership
Brighton & Hove Albion Football Club have announced a partnership with Bede's School, a co-educational independent school.
AC Monza partner with DAZN Bet Club
Italian football club AC Monza have announced a partnership with DAZN Bet Club, bringing it on board as an Official Sponsor.
Almost a decade since his debut, and we still do not know who Phil Foden is on the pitch
We are almost a decade on from his City debut, yet we still do not have a definitive answer as to what Phil Foden is on the pitch.
South Korea's loss is Japan's gain in the battle for Premier League relevance in Asia
In this battle for Premier League relevance, South Korea’s loss is Japan’s gain, and it looks like it will stay that way for a good while.
AS Monaco extend Zumub partnership
AS Monaco have announced a multi-year extension of their partnership with sports nutrition and wellness brand Zumub.
LaLiga 2026/27 Sponsors
Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of LaLiga, the top flight of men’s professional club football in Spain, as...
Birmingham City FC team up with Haier
Birmingham City Football Club has announced a partnership agreement with Chinese consumer electronics brand Haier.
FSG sells minority stake in Liverpool FC to consortium featuring Amit Bhatia and Jeff Bezos
Fenway Sports Group (FSG) has announced that it has sold a minority equity stake in Liverpool Football Club.
Aitana Bonmatí joins Gatorade athlete roster
Spanish footballer and three-time Ballon d'Or winner Aitana Bonmatí has been announced as the newest member of the Gatorade athlete roster.
Burnley FC reveal Vertu as new shirt partner
Burnley Football Club have announced automotive retailer Vertu as their Official Front of Shirt Principal Partner for the 2026/27 season.
Burnley FC terminate Finotive partnership
Burnley Football Club have announced that they have terminated their partnership with global trading ecosystem Finotive One.
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