The National Basketball Association (NBA) has announced a long-term extension of its partnership with PepsiCo.
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National Basketball Association (NBA) expands and extends Tissot partnership
The National Basketball Association (NBA) has announced a multi-year partnership extension agreement with Tissot.
WNBA ropes in Reebok as footwear supplier
The WNBA has inked a multi-year partnership agreement with US sportswear firm Reebok, which comes on board as the league's footwear supplier.
National Basketball Association (NBA) extends Warner Bros. Discovery partnership
The National Basketball Association (NBA) has announced signing an eleven-year partnership extension agreement with Warner Bros. Discovery.
Top 10 most marketable basketball players in 2024
In this article, we take a look at the most marketable basketball players in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
Latest News
NBA expands Revolut deal
Revolut becomes Associate Partner The National Basketball Association (NBA) have announced a partnership expansion with global financial technology platform, Revolut, who will become an Associate Partner of the NBA Paris...
WNBA partners with Delta Air Lines
The Women's National Basketball Association (WNBA) has announced a multi-year partnership agreement with Delta Air Lines, who will join as the Official Airline Partner of the WNBA. The deal will...
WNBA inks deal with Bumble
The Women's National Basketball Association (WNBA) has announced a multi-year deal with dating and networking platform Bumble.
WNBA inks deal with New Balance
The Women’s National Basketball Association (WNBA) has announced a multi-year partnership agreement with US sportswear brand New Balance.
Amazon Prime Video partners with AT&T
Amazon's proprietary OTT streaming platform, Prime Video, has announced a partnership agreement with American telecom giant AT&T, which will see the latter act as the Lead Sponsor for 21 Women's...
San Antonio Spurs Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise San Antonio Spurs during the 2023/24 season. Frost Bank Texas-based American...
NBA signs deal with KOHO for Playoffs
The NBA has roped in fintech firm KOHO Financial as its Presenting Partner for Canada ahead of the 2024 Playoffs. The partnership will see KOHO gain visibility on Canadian TV...
NBA nets deal with Kendall-Jackson Winery
The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well...
WNBA teams up with Genius Sports
The Women's National Basketball Association (WNBA) has teamed up with UK-headquartered sports data and technology company Genius Sports. The deal will see the company's "Second Spectrum 3D" optical tracking solution...
Klay Thompson: Brand endorsements | Investments
This article contains information regarding American professional basketball player Klay Thompson's brand endorsement deals and business ventures. Klay Thompson’s brand endorsement deals — Activision, Anta Sports Products, Bevel, Block Inc,...
Damian Lillard: Brand Endorsements | Investments
This article contains information regarding American professional basketball player Damian Lillard's brand endorsement deals and business ventures. CURENT ENDORSEMENTS Adidas German athletic apparel and footwear corporation Adidas signed a sponsorship...
The Resilience and Thriving Culture of NCAAB: A Deep Dive
The world of college basketball, particularly the National Collegiate Athletic Association (NCAA) Basketball (NCAAB), is a riveting blend of youthful energy, raw talent, and an indomitable spirit that captivates millions...
John Wall: Brand endorsements | Investments
This article contains information about American professional basketball player John Wall's brand endorsement deals and business ventures. John Wall brand endorsements and sponsors over the years — Hugo Boss, McDavid,...
SoFi partners up with NBA
The National Basketball Association (NBA) has signed a multi-year, multi-divisional partnership agreement with banking and financial services company SoFi. The partnership will see the San Francisco, California-based company become the...
NBA and WNBA renew Dream11 deal
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11. The renewal will see Dream11 continue...
James Harden: Brand endorsements | Investments
This article contains information about American professional basketball player James Harden's brand endorsement deals and business ventures. James Harden brand endorsements and sponsors over the years — Adidas, Autograph.io, GoPuff,...
National Basketball Association teams up with Emirates
The National Basketball Association (NBA) has announced a multi-year global marketing partnership agreement with Emirates, which comes on board as the Official Global Airline Partner of the league. The UAE...
Paul George: Endorsements | Investments
This article contains information about American professional basketball player Paul George's brand endorsement deals and business ventures. Paul George’s brand endorsements and sponsors over the years — 2K Sports, American...
LeBron James and DraftKings team up
American sports betting company DraftKings has roped in LA Lakers forward LeBron James as a brand ambassador on a multi-year deal. The NBA legend will work with DraftKings on National...
FIBA renews deal with TCL Technology
The International Basketball Federation (FIBA) has signed a multi-year partnership renewal with Chinese electronics company TCL Technology. The new four-year deal will see TCL Technology gain branding visibility at major...
NBA signs deal with Fastbreak.ai
The National Basketball Association (NBA) has signed a long-term deal with sports tech company Fastbreak.ai, which sees NBA Equity become a seed-round investor in the company. As per the deal,...
The Evolution of the NBA: A Journey Through Excellence and Innovation
The National Basketball Association (NBA) is not just a sports league; it's a global phenomenon that has captivated audiences for decades. With its roots stretching back to the 1940s, the...
Orlando Magic ink new deal with Kia
NBA franchise Orlando Magic have signed a new partnership agreement with South Korean manufacturer Kia, which has thus gained the naming rights to the Magic's home stadium thusly called "Kia...
Los Angeles Clippers Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Los Angeles Clippers during the 2023/24 season. Aspiration Aspiration, a provider...
New York Knicks net OURA partnership
OURA, the company behind the Oura Ring, a revolutionary smart ring that delivers accurate, personalised health data, insights and daily guidance into sleep, activity, readiness and recovery, has signed a...
The NBA section on SportsKhabri offers a deep look into the world of professional basketball. It covers not only player performances and game analysis, but also the important commercial aspects that are at the core of the sport. This includes details on key sponsorship deals, such as the NBA's innovative partnership with Revolut, as well as the WNBA's extensive partnerships with major brands such as Delta Air Lines and New Balance.
In addition, on this page SportsKhabri examines player sponsorships, providing fans and stakeholders with a comprehensive understanding of both the athletic and business dynamics of basketball.