The Women's National Basketball Association (WNBA) has announced a multi-year partnership agreement with Delta Air Lines, who will join as the Official Airline Partner of the WNBA. The deal will...
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NBA signs deal with KOHO for Playoffs
The NBA has roped in fintech firm KOHO Financial as its Presenting Partner for Canada ahead of the 2024 Playoffs. The partnership will see KOHO gain visibility on Canadian TV...
NBA nets deal with Kendall-Jackson Winery
The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well...
WNBA teams up with Genius Sports
The Women's National Basketball Association (WNBA) has teamed up with UK-headquartered sports data and technology company Genius Sports. The deal will see the company's "Second Spectrum 3D" optical tracking solution...
Klay Thompson: Brand endorsements | Investments
This article contains information regarding American professional basketball player Klay Thompson's brand endorsement deals and business ventures. Klay Thompson’s brand endorsement deals — Activision, Anta Sports Products, Bevel, Block Inc,...
The Resilience and Thriving Culture of NCAAB: A Deep Dive
The world of college basketball, particularly the National Collegiate Athletic Association (NCAA) Basketball (NCAAB), is a riveting blend of youthful energy, raw talent, and an indomitable spirit that captivates millions...