Coventry City FC join hands with Red Bull

Written by:
Aditya Chaudhuri

Coventry City Football Club have announced a multi-year partnership with Red Bull, bringing it on board as their Official Energy Drink Partner.

The deal will have Red Bull products made available at Coventry City’s first-team training environment, changing rooms, and technical areas.

Red Bull will also have branding on matchdays at the Coventry Building Society Arena, home of the Sky Blues, through pitch-side LED advertising and big-screen exposure, with features within the club’s matchday programme also part of the agreement.

Nicola Ibbetson, Chief Business Officer, Coventry City Football Club, said:

“We are incredibly excited to welcome Red Bull to Coventry City as our Official Energy Drink Partner. Red Bull is an iconic global brand with a fantastic reputation for innovation, performance and creating memorable experiences for fans. Those qualities strongly align with the direction and ambition of our Club. We are looking forward to working closely with the Red Bull team and bringing the partnership to life through engaging content and activations throughout the season.“

Aditya Chaudhuri
Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.
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