Bayern Munich extends Adyen partnership

German footballing giants FC Bayern Munich has announced a partnership extension with fintech platform Adyen who will continue as the club’s Exclusive Payment Solutions Partner. The partnership extension will see Ayden continue to manage Bayern Munich’s payment processing across all sales channels including at the Allianz Arena and the FC Bayern stores. 

Rouven Kasper, Board member for Marketing and Sales, FC Bayern, commented,

“What matters in this partnership is that the perfect stadium experience simply has to be enjoyable for our fans. The payment process should run seamlessly and invisibly in the background. Thanks to our partnership with Adyen, this is the case throughout our Allianz Arena, in our shops and other locations. Together, we form an extremely innovative team that sets global benchmarks and is constantly evolving. This brings benefits for Adyen, FC Bayern and, above all, for our fans in their day-to-day lives.”

Hella Fuhrmann, Adyen country manager for Germany, Austria and Switzerland, added,

“At major events, payment isn’t just a supporting act. It’s crucial to the fan experience. The extension of our partnership with FC Bayern proves that our technology sets the standard for the entire live entertainment industry. When maximum performance runs smoothly behind the scenes, it creates real added value for fans and event organisers.”