AFC partners with Alrajhi Bank for club competitions
The Asian Football Confederation (AFC) has announced a new partnership agreement with the Alrajhi Bank who joins as an Official Global Supporter of the AFC Champions League Elite, AFC Champions League Two and AFC Women’s Champions League between the 2026-2029 cycle. Alrajhi Bank will work with the AFC on a host of fan engagement activities in Saudi Arabia including the Official Coin Toss, a Player Escort Kids programme, exclusive stadium experiences and digital activations at selected games.
Datuk Seri Windsor John, General Secretary, AFC, commented,
“We are delighted to extend our partnership with Alrajhi Bank, now as an Official Global Supporter of our revamped club competitions. Club football in the Kingdom of Saudi Arabia is experiencing an unprecedented era of success, excitement and growth. By expanding its commitment to our premier club tournaments, Alrajhi Bank is uniquely positioned to enhance the matchday experience for one of the world’s most passionate fanbases.”
Patrick Murphy, Chief Executive Officer of Asia Football Group, said,
“Alrajhi Bank’s involvement in the AFC Club Competitions is a further step in deepening a partnership that already spans the AFC Asian Cup Saudi Arabia 2027. Their presence across matches in the Kingdom ensures Saudi fans are at the heart of Asia’s premier club competitions.”
Majed Al Rajhi, General Manager of Retail Banking at Alrajhi Bank, added,
“We view this partnership as an opportunity to create a different experience for fans, where Alrajhi Bank is present in the moments that bring people together through their passion for football, in a way that reflects our brand’s closeness to our customers and community. Our ambitions extend to enriching the fan experience from the moment they enter the stadium through their engagement with the various digital and on-ground experiences that accompany it. This expanded partnership with the AFC forms part of our presence in the Kingdom’s growing sporting landscape, in line with its advanced standing in hosting the region’s most prominent continental and international sporting events.”
