UEFA ropes in Betano as sponsor for EURO 2028
The UEFA has announced a new partnership with Kaizen Gaming which will see Kaizen Gaming’s online sports betting and gaming brand, Betano become an Official Sponsor for the UEFA EURO 2028. The partnership grows on the two brand’s relation, having previously partnered for the UEFA EURO 2024.
The UEFA EURO 2028 is set to take place in the United Kingdom and Ireland between June 9 – July 9, 2028 as the best teams across Europe come to fight for the title of Europe’s best.
Theodore Theodoridis, General Secretary, UEFA, commented,
“We are delighted to continue our successful partnership with Kaizen Gaming and welcome Betano back as an official sponsor of UEFA EURO 2028. Following our collaboration at UEFA EURO 2024 and across the UEFA Europa League and UEFA Conference League, this agreement reaffirms our commitment to both developing the game and improving the matchday experience. We look forward to working together as we build towards UEFA EURO 2028.”
George Daskalakis, Co-Founder and CEO, Kaizen Gaming, said,
“UEFA EURO 2024 marked the beginning of an important partnership for Kaizen Gaming and Betano. Returning to the competition for UEFA EURO 2028 is particularly meaningful for us. More than anything, being part of the 18th edition of the UEFA European Championship is an opportunity for us to build on everything we have created together so far and take that relationship into its next chapter. And while the first kick-off in 2028 may still be some time away, today in Athens we are kicking off the journey, sending the ball on its way from Greece towards UEFA EURO 2028.”
