Tottenham Hotspur renews e.l.f Brands partnership

English football club Tottenham Hotspur has announced a partnership renewal with e.l.f Brands who will continue on as the Tottenham Hotspur Women’s Official Back of Shirt Partner. The partnership will see e.l.f Brands and Spurs women work together on a host of fan experiences and community initiatives including e.l.f products being sampled during Spurs women’s upcoming home game on October 24, 2026.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, commented,

“Our partnership with e.l.f. brings together two disruptors in their respective spaces, united by a shared ambition to challenge convention and drive the women’s game forward. The first year of the partnership was underlined by the progress of our Women’s team on the pitch, and together we will continue to champion the women’s game and create unmatched experiences for our supporters.”

Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Brands, said,

“We’re proud to continue our partnership with Tottenham Hotspur Women to force multiply visibility, access and opportunity for women in sports. Together, we’re using our loudspeaker to champion these incredible athletes, connect communities and help change the game for the next generation. Too many girls leave sports just as they’re building the skills that can shape their futures. We want to disrupt that trajectory by keeping girls in the game, democratizing access to the playing field and opening more doors from the locker room to the boardroom.”