WSL joins forces with Tesco
The Women’s Super League (WSL) has announced a new multi-year partnership with British supermarket brand Tesco. Tesco takes on the role of the Official Supermarket Partner of the Women’s Super League and the Women’s Super League 2 and both will work together on making healthy eating more accessible to children through the Tesco Free Fruit & Veg for Schools programme. WSL and Tesco will work on other engagement activities as well, especially on matchdays. Tesco will also provide their product development, supplier base and nutritional expertise to support WSL Football with its Health and Nutrition agenda.
Zarah Al-Kudcy, Chief Revenue Officer, WSL Football, commented,
“We are thrilled that our final Official Partner is one of the most recognisable names in the country. Tesco’s decision to come on board is a real endorsement of the direction of travel and a testament to the momentum behind the women’s game. A key priority for WSL Football and our clubs is driving attendance, and this unique collaboration with Tesco offers real mutual benefit. From working with local communities and schools to ensure more children are making healthier choices to unlocking a partnership which will benefit the health and nutrition of our players. The partnerships we have built are helping to transform women’s football, and we hope this partnership can go some way towards transforming society too, by helping to build healthy habits for children across the country.”
Suzanne Quinn, Customer Director, Tesco, added,
“We’re very excited to partner with the WSL Football to help support our Free Fruit and Veg for Schools programme, while driving attendance at matches this season. We’re committed to supporting the health of communities around the country, and we know that keeping active and making healthier choices are fundamental to this mission. We’ve set an ambition to help one million children access free fruit and veg through our school and community programmes, and this partnership is a brilliant opportunity to raise awareness of that work through the growing popularity of women’s football. It is such an exciting time for the game, and we’re proud to collaborate with WSL Football to not only support the women’s football, but also inspire the next generation of players and fans.”
