F1 renews LIQUI MOLY deal

Formula One has recently announced a multi-year partnership renewal with German lubricant and additive manufacturer, LIQUI MOLY. The partnership will see LIQUI MOLY continue on as an Official Supporter of F1 and continue to have branding visibility through virtual trackside signage at selected Grands Prix. Formula One and LIQUI MOLY will also work together on various B2B engagement and customer activations. LIQUI MOLY and Formula One had first partnered back in 2019. 

Emily Prazer, Chief Commercial Officer at Formula 1, commented,

“LIQUI MOLY has been a valued partner of Formula 1 for many years, and we are delighted to extend our partnership through this agreement. Their continued commitment to the sport reflects the strength of our collaboration and the global reach of Formula 1.”

Marco Esser, Global Marketing Director at LIQUI MOLY, added,

“Formula 1 provides us with an exceptional platform to connect with customers and fans worldwide. Over the past seven years, our partnership has delivered, and will continue to deliver significant value, we look forward to further leveraging the unparalleled global appeal of Formula 1.”