TGR Haas F1 Team join hands with Memento Exclusives
TGR Haas Formula One Team have announced a global licensing partnership with Memento Exclusives, bringing it on board as an Official Licensee.
The partnership will see Memento Exclusives create a collection inspired by Haas’ cars, technology, and identity, which will be made available via F1 Authentics.
The collection will include show cars and advanced motion simulators based on the 2026 F1 season, alongside replica wheel rims, nose cones, front wings, rear wings, halos, and headrests.
The two parties will also work on fan engagement activities to bring fans closer to the American outfit.
Mark Morrell, Marketing & Commercial Director at TGR Haas F1 Team, commented:
“Creating meaningful opportunities for our fans to connect with TGR Haas F1 Team is an important part of our commercial strategy. This partnership with Memento Exclusives allows us to take that connection beyond the race track. Memento Exclusives is a great provider to partner with to build a premium range and give our fans something unique to own. I look forward to developing the range together and bringing it to fans around the world.”
Barry Gough, Founder & CEO of Memento Exclusives, added:
“As a team with a distinctive identity, an ambitious outlook and an exciting combination of emerging talent and established experience behind the wheel, TGR Haas F1 Team has built a passionate following around the world. This agreement gives us a fantastic opportunity to use our expertise to create premium products that celebrate the team and bring its supporters closer to the action. We look forward to working closely with TGR Haas F1 Team to develop a collection that reflects its character, engineering and competitive spirit, while giving fans the opportunity to own something truly special.”
