F1 2026 Team Sponsors: Mercedes-AMG Petronas
Here, we look at the organisations enjoying branding presence across the assets of Mercedes-AMG Petronas F1 Team as their official sponsors and partners during the 2026 FIA Formula One World Championship season.
Title Partner
Petronas
In December 2009, after it was announced that Mercedes would return to F1, Malaysian state oil and gas company Petronas was announced as the title sponsor of the German team. The initial deal was for five years and was later renewed in 2014 in a multi-year agreement.
As part of the deal, the Petronas logo is visible on the cars of both Mercedes drivers and their race suits.
The 2014 renewal saw the partnership expanded and the team renamed to “Mercedes AMG PETRONAS”. Petronas not only sponsors the team financially but also supports them technically and provides fuel.
The latest extension of their partnership was announced by Mercedes and Petronas in September 2022, which included the title partnership as well as the technical partnership and came into effect from the 2026 season.
Principal Partners
INEOS
In February 2020, Mercedes F1 signed a five-year deal with British petrochemicals company INEOS. The deal was reported to be worth £20 million per year.
The deal puts the INEOS logo on the Mercedes cars.
In December 2020, both parties expanded the partnership, as INEOS acquired a 33% stake in the Mercedes team.
CrowdStrike
In February 2019, cloud-delivered endpoint protection provider CrowdStrike signed a five-year deal with Mercedes F1.
The deal sees the team use CrowdStrike’s technology at their headquarters in Brackley to protect them from cyber-attacks.
CrowdStrike is Mercedes F1’s Official Cyber Security Provider and Partner.
In November 2025, George Kurtz, CEO and founder of CrowdStrike, acquired a 15% stake in the holding company that owns one-third of the Mercedes-AMG Petronas F1 Team, elevating the status of CrowdStrike to Principal Partner.
Microsoft
The partnership puts the Microsoft logo on the Mercedes F1 race cars as well as the tracksuits of their drivers. Microsoft also collaborates with Mercedes on performance-related technology through its cloud computing platform, Azure.
Team Partners
UBS
UBS, a Swiss multinational investment banking and financial services company, has been an Official Partner of the Mercedes F1 team since August 2010.
In September 2024, both parties signed a further renewal of their multi-year partnership.
TeamViewer
In March 2021, German software tech company TeamViewer signed a five-year deal with Mercedes F1, set to run until the end of the 2026 season.
The deal sees TeamViewer enjoy branding exposure across both the car and the race suits of the Mercedes F1 drivers. The two parties also work towards the goal of net-zero emissions.
Hewlett Packard Enterprise (HPE)
In June 2018, Hewlett Packard Enterprise joined forces with Mercedes F1.
The deal sees HPE work with the team to enhance their operational efficiency, car performance, and overall tech capabilities. The team also benefits from HPE’s advisory services, such as HPE Pointnext and other software solutions.
The deal also has a long-term tech roadmap in place, with phased product and process implementation planned across Mercedes F1’s factory and trackside operations.
IWC Schaffhausen
Swiss luxury watchmaker IWC Schaffhausen has been a long-term partner of the team’s performance brand AMG, since 2004.
In 2013, IWC Schaffhausen announced a new partnership with the Mercedes F1 team, which saw it become their Official Engineering Partner. The latest extension agreement between the two parties was announced in February 2022.
Marriott Bonvoy
In June 2019, The Ritz-Carlton Hotel Company signed a multi-year partnership agreement with the Mercedes team, which saw it become their first Official Hotel Partner.
The partnership allows Marriott Bonvoy members to interact with the Mercedes F1 drivers and enjoy other exclusive trackside VIP hospitality. Marriott Bonvoy branding appears on the drivers’ race suits, while the loyalty programme is also the first Mercedes F1 partner to feature on the car’s halo.
AMD
US semiconductor manufacturer AMD signed a multi-year deal with Mercedes F1 in February 2020.
The deal puts the AMD logo on Mercedes’ race car (on the side of the cockpit) as well as on their drivers’ race suits, team clothing, and engineering stations.
As per the deal, Mercedes F1 uses AMD’s commercial solutions, which include AMD EPYC server processors and AMD Ryzen PRO laptop processors, to optimise their various work streams.
Akkodis
Akkodis, a global engineering consulting company created by AKKA and Modis, was announced as an Official Team Partner of Mercedes F1 in March 2022.
The partnership sees the tech company provide the team with its technology and digital engineering offerings. The two parties also work together to create a carbon-neutral and sustainable world, with Akkodis branding also visible on the Mercedes race cars.
Akkodis also acts as the Official Engineering Partner of the Mercedes-EQ Formula E Team.
Solera
Vehicle life cycle management company Solera announced a multi-year partnership with the German team in January 2023.
The partnership sees the two parties work towards automotive innovation, with Solera enjoying a branding presence on the Mercedes F1 race car, the left sleeve of the drivers’ race suits, the pit crew overalls, and team clothing. The company also has branding on the trackside partner displays and inside the team garage.
Sherwin-Williams
Mercedes F1 announced paint and coating manufacturer Sherwin-Williams as an Official Team Partner in February 2023.
The partnership sees Sherwin-Williams serve as Mercedes F1’s official supplier of automotive paints and coatings for their race cars.
Einhell
In November 2022, ahead of the season finale of the 2022 Formula One season in Abu Dhabi, Mercedes F1 roped in cordless power tools and garden equipment manufacturer Einhell as their Official Tool Expert.
The partnership sees Einhell provide the team with its range of cordless tools, while also enjoying brand visibility on their race car, drivers’ race suits, and team uniform.
G42
G42, a UAE-based artificial intelligence (AI) and cloud computing tech company, was announced as an Official Partner of Mercedes F1 in February 2023.
The partnership sees the team use G42’s software and solutions for critical insights. The agreement also focuses on talent development programmes, joint training, and innovation workshops, while the G42 logo is present on the Mercedes race car, drivers’ race helmets, and team garage during race weekends
In November 2023, during the Las Vegas Grand Prix, Mercedes F1 announced a multi-year deal with private messaging service WhatsApp, which came on board as the team’s Official Messaging Partner.
The agreement has seen the team launch their own WhatsApp channel, through which they bring fans exclusive team content and engagement opportunities.
SAP
In November 2023, SAP inked a multi-year deal with Mercedes F1 to “accelerate operational efficiency and unlock new data insights to deliver performance gains”. The partnership came into effect at the start of the 2024 F1 season.
Snapdragon
Qualcomm inked a multi-year partnership agreement with Mercedes F1 in February 2023.
The partnership sees the team use Qualcomm brand Snapdragon’s platform to create fan engagement experiences, while also using Snapdragon and other Qualcomm tech to increase their digital transformation and build a smart space at their campus in the UK.
The partnership also puts the Snapdragon logo on the Mercedes race car, drivers’ race suits, and senior team personnel clothing, along with garage and trackside branding.
Adidas
As part of the deal, Adidas designs and creates racing suits for Mercedes’ drivers as well as gear for their mechanics and engineers. The partnership also includes footwear and accessories for the team and fans. Further brand activations include limited-edition drops throughout the season.
Nu
The multi-year partnership entails a wide range of innovative on- and off-the-track branding and activations for Mercedes F1 fans. Nu’s branding features on the helmets and overalls of the team’s drivers as well as on the pit crew’s overalls and team clothing.
Signify
The aim of the partnership is to help the team become more sustainable, ensure the well-being of their drivers and engineers, and provide lighting solutions for improved trackside viewing.
PepsiCo
In December 2025, global beverage giant PepsiCo inked a multi-year deal with the Mercedes F1 team.
The partnership covers PepsiCo brands Gatorade, Sting, and Doritos, leveraging Mercedes drivers George Russell and Kimi Antonelli for fan engagement activities and behind-the-scenes content.
Nasdaq
Nasdaq thus has a brand presence at every F1 race, while also collaborating with Mercedes on co-branded content and merchandise.
Meta AI
As part of the deal, the Meta AI logo features on the Mercedes drivers’ racing helmets. The partnership leverages Meta’s AI tech to help the team improve performance, while also offering fans new tools to enhance their experience.
Team Suppliers
Endless
Endless Brake Technology is also an Official Supplier of the German F1 team.
The partnership sees Mercedes F1 use Endless Brake’s RF650 super racing brake fluid technology, which is optimised for the extreme racing conditions encountered at the highest level of motorsport.
Pirelli
Through its overarching agreement with Formula One, Italian multinational tyre manufacturer Pirelli serves as the Official Tyre Supplier to all F1 teams, including Mercedes.
Mous
As part of the deal, Mous designs and creates high-performance accessories designed for Mercedes’ drivers, engineers, and works team, as well as for the team’s fans. The collaboration was kicked off with a Mous x Mercedes-AMG F1 Team Backpack.
Regional Partner
BetterUp
In February 2024, Mercedes F1 roped in human transformation company BetterUp as an Official Supplier.
As per the deal, BetterUp works towards enhancing the well-being, resilience, and readiness of the Mercedes F1 team members.
