Aditya Chaudhuri - News Site Editor Page 2
Carlos Sainz launches new apparel range along with New Era named TEAM FIFTY5
Formula One driver Carlos Sainz has joined forces with global apparel brand New Era to launch his headwear and apparel collection named TEAM FIFTY5. The collection is shaped by Sainz's...
WSL signs new deal with WTW
The Women's Super League (WSL) has announced a new multi-year partnership with advisory, broking and solutions firm WTW, who has joined as the Official Insurance Partner of the WSL and...
UEFA ropes in Haier as new partner for Champions League
UEFA has announced a new multi-year partnership with home appliances brand Haier, through the UEFA and European Football Clubs' commercial entity, UC3. The four-year partnership will see Haier become a...
Sunderland ropes in Everyone Active as partner for women's team
English football club Sunderland AFC has announced a new partnership with UK-based leisure management firm Everyone Active, who joins the Sunderland women's team as their Official Training Wear Partner for...
US Open brings in Kalshi as Prediction Market Partner
The United States Tennis Association (USTA) has announced a new mutli-year partnership agreement with Kalshi who has been announced as the first-ever Official Prediction Market Partner of the US Open....
Hong Kong Sixes finds new partner in JSW Sports
Cricket Hong Kong (CHKC) has announced a new partnership with JSW Sports who has joined as an Exclusive Commercial Partner for Hong Kong Sixes tournament. The partnership will see JSW...
Wolverhampton Wanderers extends Reconomy partnership
English football club Wolverhampton Wanderers has announced a partnership extension with international circular economy firm Reconomy for the 2026/27 season. The partnership will see Reconomy continue on as Wolverhampton Wanderers'...
F1 2026: Spanish Grand Prix Preview and Predictions
After an electrifying Italian Grand Prix last weekend, racing doesn't stop as the grid heads to Madrid for the Spanish Grand Prix. A new street track in Madrid will be...
Aston Villa ropes in 8Xbet as regional partner in Asia
Premier League club Aston Villa has signed a new regional partnership agreement with sports bookmaker 8Xbet who has joined the club as their Official Betting Partner in Asia. The partnership...
AFC Bournemouth inks new partnership with Thatchers Cider
English football club AFC Bournemouth has announced a new three-year partnership agreement with cider producer Thatchers Cider. The partnership will see Thatchers Cider become Bournemouth's Official Cider Supplier and will...