Jude Bellingham unveiled as EA Sports FC 25 cover star
England and Real Madrid CF star Jude Bellingham has been revealed as the global cover star EA Sports FC 25.
Shikhar Dhawan becomes MotoGP ambassador
Shikhar Dhawan has been announced as a brand ambassador of MotoGP in India following an agreement with Eurosport India.
WNBA inks deal with New Balance
The Women’s National Basketball Association (WNBA) has announced a multi-year partnership agreement with US sportswear brand New Balance.
SSC Napoli expand Coca-Cola deal
SSC Napoli have expanded their partnership with Coca-Cola, which will now take up the role of Global Training Kit Partner.
Ultimate Table Tennis (UTT) ropes in IndianOil as Title Sponsor
Ultimate Table Tennis (UTT) has prolonged its partnership with IndianOil as the Title Sponsor for its forthcoming season.
Lewis Hamilton joins forces with Dior
Seven-time Formula One World Champion Lewis Hamilton has joined forces with Paris-based French fashion house Dior.
MoneyGram Haas F1 Team and Kevin Magnussen set to part ways
MoneyGram Haas F1 Team have announced that Kevin Magnussen will leave them following the end of the ongoing 2024 Formula One season.
Tottenham Hotspur FC team up with Kraken
Tottenham Hotspur Football Club, commonly referred to as Spurs, have announced a global partnership agreement with crypto platform Kraken.
Stake F1 Team Kick Sauber ink deal with Tucano
Stake F1 Team Kick Sauber have announced a partnership agreement with Italian sustainable luggage and travel accessories brand Tucano.
Indian Olympic Association (IOA) partners with Bharat Petroleum
The Indian Olympic Association (IOA) has inked a four-year deal with Indian oil and gas firm Bharat Petroleum Corporation Limited (BPCL).