Aditya Chaudhuri

Olympic medallists brought on board to endorse company’s portfolio.   Amrutanjan Healthcare has announced Tokyo 2020 Olympic medallists — weightlifting silver medallist Mirabai Chanu and wrestling bronze medallist Bajrang Punia — as…

Dutch league to work with Two Circles to enhance fan engagement.   The Netherlands’ topflight of football, Eredivisie, has signed a deal with data-driven sports marketing agency Two Circles in an effort…

TV show gets major licensing deal.   Popular Apple TV+ show Ted Lasso has signed a £500,000 deal with the Premier League which will give the show rights to use Premier League’s…

Italian football side announce OlyBet as Official Regional Betting Partner.   Serie A side ACF Fiorentina have inked a deal with OlyBet, which will see the online casino and sports betting operator…

Eight Italian sides ink deal with eToro.   Social trading and investment platform eToro has signed a major deal with the Italian Serie A, which sees it team up with eight of…

New division to engage with gamers and support brands.   Marketing and advertising agency Dentsu have announced that they have launched their own gaming division with the aim to support brands who…

Post the ongoing review of the 2005 Gambling Act by the United Kingdom government, Premier League clubs will most likely lose their gambling shirt sponsorship deals. Based on this development, we look…

Club will provide trading cards through Fanzone app.   Bundesliga club VfL Wolfsburg have announced a new partnership with digital platform Fanzone which will see the German club step into the crypto…

As Netflix releases its latest piece on one of the greatest Formula One drivers, Michael Schumacher, we look at the top quotes from the documentary.   “100% perfection, to reach 100%, that’s…

Expo 2020 to become the club’s official training kit partner.   Premier League champions Manchester City have announced that Expo 2020 Dubai will be their new training kit sponsor, just days ahead…