Aditya Chaudhuri - News Site Editor Page 4
F1 teams up with Off Season
Formula One has announced a new partnership agreement with sports-fashion brand, Off Season with the new deal kicking off with a new collection aimed to bring together the world of...
McLaren Racing teams up with Liquid I.V.
McLaren Racing has announced a new multi-year partnership with sports drink brand Liquid I.V., who will join the McLaren Formula One team, McLaren F1 Academy and Arrow McLaren IndyCar Team...
Ajinkya Rahane joins the Chupps family as investor and advisor
Indian cricketer and three-time Indian Premier League (IPL) champions Kolkata Knight Riders' (KKR) current captain, Ajinkya Rahane, has been announced as an equity investor and strategic advisor of Indian footwear...
Haas signs new deal with University of Chicago Medicine
American Formula One team Haas has announced a long-term partnership and research project with the University of Chicago Medicine (UCM). The partnership will see researchers work on the cumulative impact...
Serena Williams joins the Heineken 0.0 family to promote padel
Tennis icon Serena Williams has been revealed as the new Global Brand Ambassador of Heineken 0.0 following a new multi-year partnership with the focus around growing padel. Williams will headline...
Red Bull makes big changes to their F1 team's technical leadership group
Austrian Formula One team Red Bull Racing have recently announced a couple of organisational changes within their technical leadership team. The announcement comes shortly after quadruple World Champion Max Verstappen's...
AFC partners with ASPETAR on multi-year deal
The Asian Football Confederation (AFC) has announced a new multi-year partnership with orthopaedic and sports medicine hospital, ASPETAR, who will join the AFC as their Official Medical Partner for all...
Jude Bellingham invests in Birmingham Phoenix
England and Real Madrid footballer Jude Bellingham has acquired a minority shareholding in The Hundred franchise Birmingham Phoenix with Bellingham acquiring 1.2% of the equity – half of this amount...
Suryakumar Yadav revealed as the face of Skechers Cricket footwear range
Indian T20 World Cup winning captain Suryakumar Yadav has been revealed as the face of Skechers' Cricket footwear following a new partnership with the Indian veteran and Skechers. By bringing...
Sony acquires broadcast rights for 20th Asian Games across India
Sony Pictures Networks India (SPNI) has signed a new partnership with the Olympic Council of Asia which sees Sony Sports Network set to broadcast the 20th Asian Games Aichi-Naoya 2026....