Indian women's national hockey team partner with Nicobar

The Indian women’s national hockey team have announced a partnership with Nicobar, an Indian lifestyle brand, to launch the “Off the Turf” campaign.

The campaign will showcase the players’ sporting identities as well as highlight their personalities, friendship, and off-the-field lives. Players will be followed around for a day and have their lives showcased through training, competition, and everything in between. 

The campaign stars Indian players Salima Tete, Shilpi Dabas, Navneet Kaur, Jyoti, Deepika Soreng, Neha Goyal, Bichu Devi Kharibam, Savita Punia, Sakshi Rana, Annu, Sunelita Toppo, Lalhantluangi, Ishika Chaudhary, Nikki Pradhan, Lalremsiami Hmar Zote, Sonam, Sushila Chanu Pukhrambam, and Rutuja Dadaso Pisal.

Salima Tete, captain of the Indian women’s hockey team, said:

“As athletes, we’re used to expressing ourselves through our game, but this shoot gave us the chance to showcase a different side of who we are. Wearing Nicobar on the hockey pitch felt incredibly special. It was a beautiful blend of sport, style and confidence. I hope it inspires more people to see women athletes beyond the field and celebrate them for who they are, both on and off the pitch.”

Simran Lal, Co-founder and Creative Director, Nicobar, added:

“The squad brings together players from different parts of India, each with a different story, but the moment you spend time with them, they simply feel like a team. You see it in the way they look out for one another. There was a sense of belonging from the very beginning, making this collaboration feel like a perfect fit.”