Sony Pictures Networks India (SPNI) acquires broadcast rights for Asian Games 2026
Sony Pictures Networks India (SPNI) has partnered with the Olympic Council of Asia to broadcast the 20th Asian Games Aichi–Nagoya 2026.
Sony Pictures Networks India (SPNI) has partnered with the Olympic Council of Asia to broadcast the 20th Asian Games Aichi–Nagoya 2026.
World Wrestling Entertainment (WWE) has announced a multi-year renewal of its partnership with fruit and vegetable juice brand Minute Maid.
WWE has announced a partnership with The General Insurance, bringing it on board as its first-ever Official Auto Insurance Partner.
Commonwealth Bank has been unveiled as a Founding Partner as well as the Official Bank of the Brisbane 2032 Olympic and Paralympic Games.
British brewer JUBEL Beer has been announced as the Official Beer Partner of the Glasgow 2026 Commonwealth Games.
Coca-Cola will serve as the Official Soft Drinks Partner of the 2026 Commonwealth Games as well as an Official Partner of Team Scotland.
FanCode has acquired the exclusive broadcast rights in India for three golf tournaments: The Masters, the PGA Championship, and the US Open.
MotoGP has announced a multi-year partnership with Quint, a ticket and hospitality packages brand formerly known as QuintEvents.
Supergoop!, an SPF-first skincare brand, has been announced as the Official Suncare of the PGA TOUR and PGA TOUR Champions until 2030.
The PGA TOUR has signed a new multi-year partnership with Panasonic Holdings Corporation's brand Technics, who will join the PGA TOUR and PGA TOUR Champions as the Official Audio, Official...
The PGA TOUR has roped in ZYRTEC, an allergy relief brand, as its first-ever Official Allergy Relief Sponsor.
Indian badminton duo Satwiksairaj Rankireddy and Chirag Shetty have been revealed as brand ambassadors for Titan Smart.
Indian professional shooter Indian Olympic shooter Manu Bhaker has been announced as a brand ambassador for Reebok.
Personal care brand Himalaya Wellness has announced a partnership with the Indian women's national ice hockey team.
Sky Network Television Ltd has secured a two-cycle agreement with the IOC to broadcast the Olympic Games in New Zealand from 2026 to 2032.
Bank of Baroda (Bank), one of India’s leading public sector banks, has partnered with the Prime Volleyball League (PVL) as an Associate Sponsor and the Official Banking Partner for the...
Here, we present five players who we believe are set to have a breakout 2025/26 NBA season. Written by Delwyn Serrao.
KRAFTON India has unveiled Bollywood actor Tiger Shroff as a brand ambassador for its battle royale game, Battlegrounds Mobile India (BGMI).
The NBA has announced a multi-year partnership with CeraVe, bringing the L'Oréal-owned brand on board as its Official Skincare Partner.
The National Basketball Association (NBA) has announced a multi-year partnership with Amazon's cloud computing platform, Amazon Web Services.
Indian cricketer KL Rahul has joined the ownership group of Prime Volleyball League franchise Goa Guardians.
T-Mobile for Business has been confirmed as the Official Telecommunications Services Provider for the 2028 LA Olympic and Paralympic Games.
Starbucks has been unveiled as the Official Coffee Partner of the 2028 Los Angeles Olympic and Paralympic Games (LA28).
Here are the official sponsors and partners of PKL team Dabang Delhi KC, thus enjoying a strong branding presence across their assets.
Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team Telegu Titans, thus enjoying a strong branding presence across their physical and digital assets. Principal...
The PGA Tour has announced a multi-year extension of its partnership with the Royal Bank of Canada (RBC). More details inside.
Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team UP Yoddhas, thus enjoying a strong branding presence across their physical and digital assets. Principal...
Here are the official sponsors and partners of PKL team Haryana Steelers, thus enjoying a strong branding presence across their assets.
Here are the official sponsors and partners of PKL team Gujarat Giants, thus enjoying a strong branding presence across their assets.
Here are the official sponsors and partners of PKL team Patna Pirates, thus enjoying a strong branding presence across their assets.