IOA partners with Aditya Birla Capital
The IOA has roped in Indian financial services conglomerate Aditya Birla Capital Limited as an Official Sponsor of Team India for Paris 2024.
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IOA ropes in Tasva as new partner
The Indian Olympic Association (IOA) has roped in menswear brand Tasva as the Official Ceremonial Dress Partner of Team India for Paris 2024.
Women's Handball League nets deal with Nivia Sports
The Women's Handball League has roped in homegrown sporting equipment manufacturer Nivia Sports on a multi-year deal.
UFC nets Aires Tech deal
The UFC has announced a multi-year deal with Aires Tech, a leader in Electromagnetic Field (EMF) protection technology.
Shay Given extends CopyBet partnership
Shay Given has extended his partnership with CopyBet for the upcoming 2024/25 season and will thus continue on as its ambassador.
PV Sindhu invests in Greenday, also becomes brand ambassador
PV Sindhu has invested in Greenday's "Better Nutrition" brand, having also become its brand ambassador in the process.
PV Sindhu becomes brand ambassador for Tobacco Control
Indian ace badminton star PV Sindhu has been roped in as a brand ambassador for Tobacco Control by the Union Health Ministry.
New details revealed for Ultimate Table Tennis (UTT) 2024
Ultimate Table Tennis (UTT), India's premier table tennis league, is gearing up for its latest edition in Chennai from August 22 to September 7 later this year at the Jawaharlal...
Athletics Federation of India signs deal with PUMA
The Athletics Federation of India (AFI) has announced a multi-year partnership agreement with sports brand PUMA, the latter joining as the Official Kit Sponsor of the former. As per the...
All India Pickleball Association signs deal with Skechers
The All India Pickleball Association (AIPA) has signed a five-year partnership agreement with performance footwear and apparel brand Skechers, which thus becomes the Official Kit Sponsor of the Indian national...
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