Suryakumar Yadav revealed as MLB India ambassador

Major League Baseball (MLB) has roped in Indian T20 World Cup winning captain Suryakumar Yadav as their brand ambassador in India along with renewing their partnership with JioStar, who will be broadcasting the MLB in India. The deal will see Yadav and MLB work together on fan  engagement activities, original content and marquee events with the main aim of the agreement being to bring baseball to the Indian market. Yadav will also take part in the All Star Week in Philadelphia between July 10-14.

Along with bringing Yadav on board, MLB has also renewed their media rights partnership with JioStar who are set to continue to provide live coverage of MLB games and other MLB programmes including the MLB All-Star Game, select regular-season matches, the postseason and the World Series. in India on their linear and digital platforms.

Suryakumar Yadav, commented,

“One of the best things about sport is that it brings people together, no matter where they’re from. I’m excited to partner with Major League Baseball and be part of its journey in India. I look forward to learning more about the game myself and helping more fans discover the energy, excitement and culture that make baseball something else.”

Jeremiah Yolkut, Senior Vice President of Global Operations and Events, Major League Baseball, added,

“India is home to one of the most vibrant sports cultures in the world, and these partnerships allow us to connect with fans in a meaningful way. Suryakumar is one of the most recognized athletes in India, with an ability to connect with millions of fans across the country. Combined with our renewed partnership with JioStar, we are building a powerful foundation to further expand baseball’s reach throughout the country.”