The International Olympic Committee (IOC) has announced a partnership with global technology firm TCL, which comes on board as its Official Worldwide Olympic and Paralympic Partner. The deal will see...
The Ultimate Fighting Championship (UFC) has announced a partnership renewal with Thorne, a science-backed health and wellness solutions provider.
FanCode has signed a three-year partnership agreement with Dorna Sports, acquiring the exclusive digital streaming rights for MotoGP in India.
Indian shooter Manu Bhaker has teamed up with Indian FMCG brand Dabur as a brand ambassador for its "Dabur Khajurprash" offering.
The National Basketball Association (NBA) has announced a multi-year partnership extension agreement with Tissot.
Sports betting firm Parimatch has roped in Indian rapper Vivian "DIVINE" Fernandes as its global brand ambassador.
The PGA Tour has announced a partnership renewal and expansion agreement with betting operator FanDuel.
Rickie Fowler has extended his gear and apparel agreement with Cobra Puma Golf, which has been in place for over a decade.
The Kho Kho Federation of India has appointed Indian Bollywood actor Salman Khan as the brand ambassador for the inaugural Kho Kho World Cup.
Indian star shuttler PV Sindhu has signed a multi-year partnership agreement with sportswear brand PUMA India, joining its athletes roster.
Sir Mo Farah has been revealed as the International Event Ambassador for the upcoming 20th edition of the Tata Mumbai Marathon.
The Badminton World Federation (BWF) has partnered with UAE flag carrier Etihad Airways, which thus becomes the Official BWF Global Airline Partner. As per the agreement, Etihad will have presence...
Ticmint joins as Official Ticketing Partner for Yonex-Sunrise India Open The Badminton Association of India (BAI) has inked a new deal with ticketing platform Ticmint who will join as the...
Shroff becomes second Bollywood actor to be revealed as brand ambassador The Kho-Kho Federation of India (KKFI) has roped in Bollywood actor Tiger Shroff as the Brand Ambassador for the...
In this article, we take a look at the most marketable basketball players in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
Wingstop joins as Official Chicken Partner The National Basketball Association (NBA) has signed a new partnership with American restaurant chain, Wingstop, who will be joining as the Official Chicken Partner...
The Women's National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season.
International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors.
National fitness icon Milind Soman has been unveiled as the official brand ambassador of the ninth edition of JBG Kolkata World 10K.
Mumbai-based tools manufacturer Golden Bullet has roped in Manu Bhaker as a brand ambassador. More details inside.
Here's an overview of India's performance at the recently-concluded 2024 Paris Paralympics. Written by Neha Johri.
Just like the Summer Olympics, the Summer Paralympics are held every four years as well. Para athletes participate in different sporting events. This year the Paralympics began on August 28,...
The Indian Racing Festival (IRF) has onboarded Mobil, a leading name in the world of motor oils, as the performance sponsor for the 2024 season. This collaboration will see high...
Indian esports team based out of Meghalaya, Jubilant Divine Esports has found a new sponsor in the Government of Meghalaya. Meghalaya becomes the first-ever Indian state to officially sponsor an...
SportsKPI have announced a strategic partnership with U Mumba for the upcoming Pro Kabaddi League Season 11. With its expertise in sports analytics and technology, SportsKPI provided comprehensive support to...
Indian wrestler Antim Panghal has been revealed as the latest brand ambassador of Indian skincare brand Earthraga.
On the 14th day, the No.1 team in the Men’s Table Tennis, Republic of China took home the Gold winning 3-0 against Sweden. Since the introduction of the Men’s Event...
Here are the highlights from the thirteenth day of the 2024 Paris Olympic Games, which saw two medals being added to India's tally.
Here are the highlights from the twelfth day of the 2024 Paris Olympic Games, which saw no medals being added to India's tally.
World Wrestling Entertainment has announced a multi-year global partnership agreement with Aires Tech, which becomes an Official WWE Partner.
