Neeraj Chopra revealed as Audi brand ambassador
Star Indian track and field athlete Neeraj Chopra has been revealed as the latest brand ambassador for German automaker Audi.
Latest News on Other Sports Page 3
Latest News
Ultimate Table Tennis ropes in JioStar as Official Broadcast & Streaming Partner
Ultimate Table Tennis has announced a three-year deal with JioStar, bringing it on board as its Official Broadcast & Streaming Partner.
Chessbrainz signs Srinath Narayanan as brand ambassador
Indian chess player Srinath Narayanan has been revealed as the latest brand ambassador for Chessbrainz, an online chess academy.
PGA Tour extends Anheuser-Busch deal
The PGA Tour has extended its long-standing partnership with the American brewing giant Anheuser-Busch. More details inside.
Avani Lekhara receives special-edition Britannia Marie Gold biscuit
Britannia Marie Gold has released special-edition biscuits and packaging to celebrate Avani Lekhara's triumphs at Tokyo 2020 and Paris 2024.
PGA Tour announces Delta Air Lines partnership
Delta Air Lines has been announced as the Official Global Airline of the PGA Tour and PGA Tour Champions following a multi-year agreement.
Saina Nehwal partners with Naarica in dual role
Indian badminton star Saina Nehwal has joined Naarica, a menstrual hygiene brand, as an investor and brand ambassador.
PGA Tour teams up with Stanley 1913
The PGA Tour has announced a multi-year partnership with Stanley 1913, which comes on board as the organiser's Official Insulated Drinkware.
PGA Tour extends 3M partnership
The PGA Tour has announced a five-year partnership extension with 3M, an American conglomerate. More details inside.
PV Sindhu teams up with KiranaPro
Ace Indian shuttler PV Sindhu has been revealed as a brand ambassador of KiranaPro, an AI-powered commerce platform.
International Olympic Committee (IOC) joins forces with TCL
The International Olympic Committee (IOC) has announced a partnership with global technology firm TCL, which comes on board as its Official Worldwide Olympic and Paralympic Partner. The deal will see...
Ultimate Fighting Championship (UFC) renews Thorne deal
The Ultimate Fighting Championship (UFC) has announced a partnership renewal with Thorne, a science-backed health and wellness solutions provider.
Manu Bhaker teams up with Dabur
Indian shooter Manu Bhaker has teamed up with Indian FMCG brand Dabur as a brand ambassador for its "Dabur Khajurprash" offering.
National Basketball Association (NBA) expands and extends Tissot partnership
The National Basketball Association (NBA) has announced a multi-year partnership extension agreement with Tissot.
DIVINE teams up with Parimatch
Sports betting firm Parimatch has roped in Indian rapper Vivian "DIVINE" Fernandes as its global brand ambassador.
PGA Tour inks extension with FanDuel
The PGA Tour has announced a partnership renewal and expansion agreement with betting operator FanDuel.
Rickie Fowler extends gear and apparel agreement with Cobra Puma Golf
Rickie Fowler has extended his gear and apparel agreement with Cobra Puma Golf, which has been in place for over a decade.
Salman Khan roped in as brand ambassador for Kho Kho World Cup 2025
The Kho Kho Federation of India has appointed Indian Bollywood actor Salman Khan as the brand ambassador for the inaugural Kho Kho World Cup.
PUMA becomes "PVMA" to celebrate PV Sindhu team up
Indian star shuttler PV Sindhu has signed a multi-year partnership agreement with sportswear brand PUMA India, joining its athletes roster.
Sir Mo Farah joins Tata Mumbai Marathon
Sir Mo Farah has been revealed as the International Event Ambassador for the upcoming 20th edition of the Tata Mumbai Marathon.
Tiger Shroff revealed as Kho-Kho World Cup 2025 brand ambassador
Shroff becomes second Bollywood actor to be revealed as brand ambassador The Kho-Kho Federation of India (KKFI) has roped in Bollywood actor Tiger Shroff as the Brand Ambassador for the...
Top 10 most marketable basketball players in 2024
In this article, we take a look at the most marketable basketball players in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
NBA nets Wingstop deal
Wingstop joins as Official Chicken Partner The National Basketball Association (NBA) has signed a new partnership with American restaurant chain, Wingstop, who will be joining as the Official Chicken Partner...
WNBL joins forces with Latina Fresh
The Women's National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season.
TUMI signs golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors
International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors.
Meghalaya set to sponsor Jubilant Divine Esports
Indian esports team based out of Meghalaya, Jubilant Divine Esports has found a new sponsor in the Government of Meghalaya. Meghalaya becomes the first-ever Indian state to officially sponsor an...
SportsKPI joins U Mumba as Strategic Partner ahead of PKL 11
SportsKPI have announced a strategic partnership with U Mumba for the upcoming Pro Kabaddi League Season 11. With its expertise in sports analytics and technology, SportsKPI provided comprehensive support to...
WWE inks deal with Aires Tech
World Wrestling Entertainment has announced a multi-year global partnership agreement with Aires Tech, which becomes an Official WWE Partner.
PGA teams up with Procore Technologies
The PGA Tour has signed a deal with Procore Technologies, a global provider of management software for the construction industry.
Play Sports ropes in Sania Mirza and MC Mary Kom as brand ambassadors
Media company Play Sports has roped in tennis legend Sania Mirza and boxing star MC Mary Kom as brand ambassadors.