Neeraj Chopra teams up with OMEGA
Indian star track and field athlete Neeraj Chopra has been announced as a brand ambassador of Swiss luxury watch brand OMEGA. The partnership arrives ahead of the 2024 Paris Olympics,...
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PGA signs new deal with PENN Entertainment
The PGA of America has announced a multi-year sports betting partnership agreement with PENN Entertainment, which will see ESPN BET become the Official Sports Betting Sponsor of the PGA Championship...
MotoGP inks deal with Qatar Airways
MotoGP has announced a multi-year partnership agreement with Qatar Airways, which thus becomes its Official Cargo Airline Partner and Official Airline Partner. The partnership will see Qatar Airways provide passenger...
Ultimate Fighting Championship (UFC) nets Anker deal
The Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle...
NBA signs deal with KOHO for Playoffs
The NBA has roped in fintech firm KOHO Financial as its Presenting Partner for Canada ahead of the 2024 Playoffs. The partnership will see KOHO gain visibility on Canadian TV...
BWF nets foundit deal
The Badminton World Federation (BWF), the international governing body for badminton, has signed a partnership agreement with talent platform foundit, which comes on board as its Official Talent Partner. Through...
FanCode brings DTM to India
Indian sports streaming platform FanCode has acquired the exclusive broadcast rights for German motor racing series Deutsche Tourenwagen Masters (DTM) in India. FanCode will broadcast all of the practice, qualifying,...
Indian Olympic Association (IOA) partners with Ebco
The Indian Olympic Association (IOA) has announced a partnership agreement with Indian furniture fittings manufacturer Ebco. As per the agreement, Ebco will join the IOA as an Official Partner for...
Saina Nehwal teams up with Bachpan Play School
Bachpan Play School and its education arm, Academic Heights Public School (AHPS), have roped in Indian badminton star Saina Nehwal as a brand ambassador. With Nehwal on board, Bachpan Play...
LIV Golf and New Era sign new deal
LIV Golf has announced a multi-year partnership agreement with US headwear company New Era, which thus becomes the Official Cap of Saudi Arabia's Public Investment Fund–backed league As per the...
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