Rugby Premier League signs multi-year deal with Bisleri

The HSBC Rugby Premier League (RPL) has announced a three-year partnership agreement with packaged drinking water firm Bisleri International, who becomes the league’s Official Hydration Partner. The partnership will see Bisleri help with the hydration needs of the national and international men’s and women’s players for the next three seasons. The partnership will also include digital-first campaigns, on-ground activations, enhanced in-stadium experiences and community-led initiatives aimed at strengthening fan engagement and expanding the league’s reach both on and off the field.

The HSBC Rugby Premier League 2026 is currently ongoing with it being the second season of the RPL. The Hyderabad Heroes, Chennai Bulls, Bengaluru Bravehearts and Mumbai Dreamers are currently in the semi-finals in the ongoing men’s edition while Delhi Redz beat Chennai Bulls to win the women’s edition of the HSBC Rugby Premier League 2026. 

Sujoy Ganguly, CMO, GMR Sports, commented,

“As we look ahead to building RPL over the long term, it is essential for us to align with partners who bring both credibility and a deep understanding of athlete needs. Bisleri’s legacy and expertise in this space ensure that we can consistently deliver high standards of support to players, including the expanding pool of women athletes. Together, we are committed to strengthening the foundation of rugby in India and creating an environment where athletes can thrive, and the league can evolve into a benchmark for sporting excellence.”

Tushar Malhotra, Director of Sales & Marketing, Bisleri International, added,

“We are proud to partner with the HSBC Rugby Premier League at an exciting phase of its growth. Over the next three years, we look forward to supporting both men’s and women’s players while contributing to the development of rugby in India. As the sport continues to build momentum, this partnership gives us an opportunity to strengthen our association with Indian sport and reinforce the importance of hydration and athlete wellness.”