WNBA inks new deal with AWS

The Women’s National Basketball Association (WNBA) has announced a new multi-year partnership with Amazon Web Services (AWS) which will see AWS take up the role of  Official Cloud and Cloud AI Partner of the WNBA and will also be a part of the WNBA Changemakers Collective. The partnership which is aimed to enhance fan engagement and introduce innovative advanced analytics and data insights along with accelerating WNBA’s growth. AWS will support and power the launch of the WNBA Inside the Game, which is a new statistics platform aimed to enhance fan experiences through AWS services. 

AWS will additionally take up the role of a Presenting Partner of the WNBA Live, which is the league’s fan festival and will join the WNBA Changemakers Collective, a first-of-its-kind group of purpose-driven companies working to empower players, elevate the league’s visibility and drive business transformation across women’s sports. 

Colie Edison, Chief Growth Officer, WNBA, said,

“We view this partnership as integral to the next phase of growth for the WNBA. From unlocking deeper insights to creating more immersive fan experiences and driving innovation, we are excited to welcome AWS as a partner and Changemaker and look forward to building the future of women’s basketball together.”

Kristin Shaff, Global Director of Strategic Partnerships, AWS, said,

“As the WNBA enters its 30th season, we’re proud to join as both an innovation partner and a Changemaker, committed to using AWS’s cloud and AI capabilities to elevate the fan experience and support the continued growth of women’s basketball. Through WNBA Inside the Game, we’re bringing AI-powered analytics to the women’s game, giving fans new ways to appreciate the skill and strategy WNBA players bring to the court every game. This is just the first chapter of what we’re building together, and we couldn’t be more excited to get started.”