PGA teams up with Procore Technologies
The PGA Tour has signed a deal with Procore Technologies, a global provider of management software for the construction industry.
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Latest News
Paris Olympics 2024 – Day 11 Recap
Here are the highlights from the eleventh day of the 2024 Paris Olympic Games, which saw no medals being added to India's tally.
Paris Olympics 2024 – Day 10 Recap
Here are the highlights from the tenth day of the 2024 Paris Olympic Games. Written by Neha Johri.
Paris Olympics 2024 – Day 9 Recap
Day 9 of the 2024 Paris Olympics saw tennis legend Novak Djokovic (Serbia) complete a career Golden Slam by taking gold, beating Carlos Alcaraz (Spain) 7-6, 7-6 in the Tennis...
Paris Olympics 2024 – Day 6 Recap
Here are the highlights from the sixth day of the 2024 Paris Olympic Games. Written by Neha Johri.
Brands sent legal notice after latching onto Manu Bhaker’s win without sponsoring her
Legal notices for infringing Manu Bhaker's personality rights are expected to be sent to brands who used photos or videos of the Indian Olympic medal winner in congratulatory marketing and advertisements without sponsoring her, according to an ET report.
Paris Olympics sponsor pulls out of Games after opening ceremony backlash escalates
A Mississippi-based company has pulled its adverts from the Paris Olympics after being left angry by a scene in the opening ceremony.
Adidas extends deal with Great Britain for Paris 2024
The British Olympic Association has renewed its deal with Adidas, thus making it the longest running athletics partnership agreement.
Mirabai Chanu teams up with Star Cement
Indian Olympic medallist Saikhom Mirabai Chanu has teamed up with Indian cement brand Star Cement, becoming its latest brand ambassador.
Paris 2024 Olympics and Paralympics Partners and Supporters
This article contains information about the official partners, sponsors and supporters of the Paris 2024 Olympic and Paralympic Games (commonly referred to as "Paris 2024").
Play Sports ropes in Sania Mirza and MC Mary Kom as brand ambassadors
Media company Play Sports has roped in tennis legend Sania Mirza and boxing star MC Mary Kom as brand ambassadors.
Antim Panghal signed by ASICS
19-year-old Indian professional wrestler Antim Panghal has been signed by Japanese sports performance brand ASICS.
Indian Olympic Association (IOA) partners with Bharat Petroleum
The Indian Olympic Association (IOA) has inked a four-year deal with Indian oil and gas firm Bharat Petroleum Corporation Limited (BPCL).
A conversation with Apurv Gupta | Head of Contact Sports, Capri Sports
In a recent exclusive interview, we had the opportunity to speak with the head of contact sports at Capri Sports, Apurv Gupta.
PV Sindhu: Endorsements | Investments
Pusarla Venkata Sindhu is one of the most recognised names in India. Having won gold at the 2019 World Championship and having become the first Indian female athlete to win two individual medals at the Olympics, worldwide success has made the badminton player hailing from Hyderabad a sporting icon in the country. Sindhu had a career-high ranking of world no. 2 in 2017, and recently won gold at 2022 Commonwealth Games. Aside from her on-court heroics, Sindhu is also one of the highest-paid female athletes, as reported by Forbes. With Sindhu being a brand magnet, here we take a look at the shuttler’s endorsement deals over the years. Biryani By Kilo - Biryani By Kilo (BBK), a food start-up run by Gurugram-based Sky Gate Hospitality Pvt. Ltd., announced acer shuttler, PV Sindhu, as its first-ever brand ambassador in January 2023. Sindhu will be seen face as the face of the brand, with their association considered more meaningful since the shuttler was born and brought up in Hyderabad according to the brand. Talking about their association, Sindhu said, “I am happy to be associated with Biryani By Kilo(BBK) as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh handi biryanis, dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”
PV Sindhu becomes Hoop brand ambassador and investor
Health company Hoop has roped in Indian star badminton athlete PV Sindhu as an investor and brand ambassador.
Neeraj Chopra stars in latest Under Armour ad campaign
Indian track and field athlete Neeraj Chopra headlines the latest Under Armour campaign, titled “ZIDD FOR MORE”.
Special Olympics extends Coca-Cola deal
The Special Olympics committee has announced a new eight-year partnership extension agreement with The Coca-Cola Company.
Indian Olympics Association (IOA) Sponsors 2024
This article contains information about the official sponsors and partners of the Indian Olympics Association (IOA) ahead of Paris 2024.
IOA partners with Aditya Birla Capital
The IOA has roped in Indian financial services conglomerate Aditya Birla Capital Limited as an Official Sponsor of Team India for Paris 2024.
IOA ropes in Tasva as new partner
The Indian Olympic Association (IOA) has roped in menswear brand Tasva as the Official Ceremonial Dress Partner of Team India for Paris 2024.
Women's Handball League nets deal with Nivia Sports
The Women's Handball League has roped in homegrown sporting equipment manufacturer Nivia Sports on a multi-year deal.
UFC nets Aires Tech deal
The UFC has announced a multi-year deal with Aires Tech, a leader in Electromagnetic Field (EMF) protection technology.
Shay Given extends CopyBet partnership
Shay Given has extended his partnership with CopyBet for the upcoming 2024/25 season and will thus continue on as its ambassador.
PV Sindhu invests in Greenday, also becomes brand ambassador
PV Sindhu has invested in Greenday's "Better Nutrition" brand, having also become its brand ambassador in the process.
PV Sindhu becomes brand ambassador for Tobacco Control
Indian ace badminton star PV Sindhu has been roped in as a brand ambassador for Tobacco Control by the Union Health Ministry.
New details revealed for Ultimate Table Tennis (UTT) 2024
Ultimate Table Tennis (UTT), India's premier table tennis league, is gearing up for its latest edition in Chennai from August 22 to September 7 later this year at the Jawaharlal...
Athletics Federation of India signs deal with PUMA
The Athletics Federation of India (AFI) has announced a multi-year partnership agreement with sports brand PUMA, the latter joining as the Official Kit Sponsor of the former. As per the...
All India Pickleball Association signs deal with Skechers
The All India Pickleball Association (AIPA) has signed a five-year partnership agreement with performance footwear and apparel brand Skechers, which thus becomes the Official Kit Sponsor of the Indian national...
Neeraj Chopra teams up with OMEGA
Indian star track and field athlete Neeraj Chopra has been announced as a brand ambassador of Swiss luxury watch brand OMEGA. The partnership arrives ahead of the 2024 Paris Olympics,...