PGA signs new deal with PENN Entertainment
The PGA of America has announced a multi-year sports betting partnership agreement with PENN Entertainment, which will see ESPN BET become the Official Sports Betting Sponsor of the PGA Championship...
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Latest News
MotoGP inks deal with Qatar Airways
MotoGP has announced a multi-year partnership agreement with Qatar Airways, which thus becomes its Official Cargo Airline Partner and Official Airline Partner. The partnership will see Qatar Airways provide passenger...
Ultimate Fighting Championship (UFC) nets Anker deal
The Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle...
NBA signs deal with KOHO for Playoffs
The NBA has roped in fintech firm KOHO Financial as its Presenting Partner for Canada ahead of the 2024 Playoffs. The partnership will see KOHO gain visibility on Canadian TV...
BWF nets foundit deal
The Badminton World Federation (BWF), the international governing body for badminton, has signed a partnership agreement with talent platform foundit, which comes on board as its Official Talent Partner. Through...
FanCode brings DTM to India
Indian sports streaming platform FanCode has acquired the exclusive broadcast rights for German motor racing series Deutsche Tourenwagen Masters (DTM) in India. FanCode will broadcast all of the practice, qualifying,...
Indian Olympic Association (IOA) partners with Ebco
The Indian Olympic Association (IOA) has announced a partnership agreement with Indian furniture fittings manufacturer Ebco. As per the agreement, Ebco will join the IOA as an Official Partner for...
Saina Nehwal teams up with Bachpan Play School
Bachpan Play School and its education arm, Academic Heights Public School (AHPS), have roped in Indian badminton star Saina Nehwal as a brand ambassador. With Nehwal on board, Bachpan Play...
LIV Golf and New Era sign new deal
LIV Golf has announced a multi-year partnership agreement with US headwear company New Era, which thus becomes the Official Cap of Saudi Arabia's Public Investment Fund–backed league As per the...
NBA teams up with Roku
The National Basketball Association (NBA) has announced a partnership agreement with TV streaming platform Roku. The deal sees the launch of the first-ever NBA FAST (free ad-supported streaming TV) channel...
WNBA partners with Opill
The Women's National Basketball Association (WNBA) has announced a multi-year partnership agreement with Perrigo Company, a leading provider of consumer self-care products. The deal will see Perrigo's Opill, the first-ever...
WNBA partners with TNT Sports
The Women’s National Basketball Association (WNBA) has signed a multi-year partnership agreement with pay television sports channel TNT Sports. The broadcast partnership will see viewers in Ireland and the UK...
PGA of America nets Lexus deal
Toyota's luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the...
Boston Red Sox team up with Aura
The Boston Red Sox of Major League Baseball (MLB) have announced a multi-year partnership agreement with Aura, an all-in-one safety solution provider for individuals and families. As per the deal,...
PGA of America extends Michelob ULTRA deal
The PGA of America and Anheuser-Busch have announced a multi-year partnership extension agreement, which will see Michelob ULTRA continue on as the Official Beer Sponsor of the PGA Championship through...
Anju Bobby Sports Foundation teams up with Coca-Cola
The Anju Bobby Sports Foundation (ABSF), a non-profit organisation which works towards developing up-and-coming female athletes in India, has announced a three-year partnership agreement with Coca-Cola India. The partnership will...
EaseMyTrip extends partnership with Yuva Kabaddi Series
Indian online travel platform EaseMyTrip.com has partnered with Yuva Kabaddi Series (YKS), India's first-ever year-round sports tournament conceptualised to develop and nurture the Kabaddi ecosystem. This is a strategic move...
UFC teams up with Smith+Nephew
The world’s premier mixed martial arts organisation, UFC, have roped in medical technology company Smith+Nephew as their maiden Preferred Sports Medicine Technology Partner following a multi-year partnership. The deal will...
Neeraj Chopra becomes Eveready brand ambassador
Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand ambassador of Kolkata-based Indian battery manufacturer Eveready Industries India Ltd (EIIL). With this partnership, Eveready...
Major League Baseball extends Franklin Sports partnership
Major League Baseball (MLB) has announced a partnership extension with sports goods manufacturer Franklin Sports. The extension will take their association into its fourth decade. Franklin Sports will continue on...
United Football League (UFL) inks partnership with Under Armour
The United Football League (UFL), a US professional gridiron football minor league, has roped in Under Armour as its Official Uniform supplier. The sports apparel brand will also serve as...
Sportz Interactive adds UFC to roster, aims to enhance digital presence in India
Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC). The agreement entails...
Katie Ledecky teams up with Athleta
21-time World Champion and 10-time Olympic medallist Katie Ledecky has signed a five-year partnership agreement with premium performance lifestyle brand Athleta, thus becoming the latest member of its "Power of...
PUMA announces landmark deal with Haryana Steelers
PUMA has revealed a first-of-its-kind agreement with Pro Kabaddi League (PKL) team Haryana Steelers, becoming their Official Kit Partner in the process. As per the agreement, PUMA will also have...
Tour de France extends Škoda partnership
Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France. The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its...
Neeraj Chopra signs Bharat Petroleum deal
Energy conglomerate Bharat Petroleum has roped in Indian Olympic gold-medallist Neeraj Chopra as its latest Brand Ambassador. As per the agreement, Chopra will be the face of Bharat Petroleum's "Speed"...
Major League Baseball joins hands with New York Life Insurance
Major League Baseball (MLB) has announced a multi-year partnership agreement with New York Life Insurance, which comes on board as the league's Official Guidance Partner. As per the agreement, the...
Victor Wembanyama joins Louis Vuitton
Basketball star Victor Wembanyama has been announced as the latest brand ambassador of French luxury fashion brand Louis Vuitton (LV). As an LV ambassador, Wembanyama will be representing the brand...
Major League Soccer teams up with Beats by Dre
Major League Soccer (MLS) has signed a global partnership agreement with Beats by Dre, which thus comes on board as the league's Official Consumer Audio Products Partner. The multi-year deal...
LIV Golf teams up with Corpay
LIV Golf has signed a multi-year global agreement with business payments company Corpay, which comes on board as the Official Corporate FX Provider of the tour. The deal will see...