Major League Soccer teams up with Beats by Dre
Major League Soccer (MLS) has signed a global partnership agreement with Beats by Dre, which thus comes on board as the league's Official Consumer Audio Products Partner. The multi-year deal...
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UP Warriorz partner with Navya Naveli Nanda
Entrepreneur and Bollywood icon Amitabh Bachchan's granddaughter Navya Naveli Nanda has partnered with Women's Premier League (WPL) franchise UP Warriorz. The partnership will see Nanda's non-profit initiative "Project Naveli" work...
NBA and WNBA renew Dream11 deal
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11. The renewal will see Dream11 continue...
FedEx becomes title sponsor of Open de France
Global courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe. As per the agreement,...
John Cena: Brand endorsements | Investments
This article contains information about American professional wrestler and actor John Cena's brand endorsement deals and business ventures. John Cena’s brand endorsements and sponsors over the years — Capri Sun,...
Mike Tyson partners with Rabona
Sportsbook brand and online casino Rabona has roped in boxing legend Mike Tyson as a brand ambassador. The partnership will see all Rabona players get Tyson-themed bonuses and streams. The...
Neeraj Chopra joins Team Visa
Indian track and field athlete Neeraj Chopra has been announced as a "Team Visa" athlete by global digital payments company Visa. The reigning Olympic champion and World champion in men's...
Pavna Sports Ventures announces Women’s Handball League
Pavna Sports Ventures has announced the launch of South Asia’s inaugural professional women’s handball league, to be held in India, on the back of a reported investment of over ?100...
Wilson teams up with Premier Padel
US sports equipment manufacturer Wilson has announced a multi-year partnership agreement with Premier Padel. As per the agreement, Wilson becomes the Official Ball provider for the forthcoming seasons of the...
UFC extends KUDO Snacks partnership
The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks...
Path to Olympus: How International Competitions Raise the Level of Volleyball
Volleyball started in the city of Massachusetts. It is a sport where bodies are used as instruments to prevent the ball from touching the court. The players erupted in a...
Top 10 Indian female badminton players
Here’s our take on the current top 10 Indian female players in singles badminton based on the Badminton World Federation (BWF) rankings. Also read: Top 10 male badminton players in...
WTT Star Contender Goa bags 10 partners for ongoing 2024 edition
WTT Star Contender Goa, India's biggest internationally-ranking table tennis tournament, has on-boarded ten partners to enhance its visibility, bolster fan engagement, and elevate its prominence to newer heights. The ongoing...
World Athletics signs Sony deal
World Athletics, the international governing body for athletics, has signed a three-year partnership agreement with Japanese tech firm Sony. Joining as a sponsor, Sony will provide support to all World...
PGA Tour partners with TUMI
The PGA Tour and the LPGA have announced a multi-year partnership agreement with international travel and lifestyle brand TUMI, which thus becomes the "Official Luggage" partner of the two golf...
Top 10 Indian male badminton players
Here’s our take on the current top 10 Indian male players in singles badminton based on the Badminton World Federation (BWF) rankings. Also read: Top 20 male badminton players in...
PGA Tour signs up with GolfForever
The PGA Tour has signed a multi-year marketing partnership agreement with golf training system GolfForever, which thus comes on board as the Official Golf Fitness System as well as Official...
RuPay Prime Volleyball League 2024 Sponsors
This article contains information about the organisations enjoying a strong branding presence across the Prime Volleyball League’s (PVL) physical and digital assets as its sponsors and partners for its 2024...
MeduLance teams up with UP Yoddhas
Emergency medical service provider MeduLance has been announced as the Official Medical Partner of UP Yoddhas for the ongoing tenth season of the Pro Kabaddi League (PKL). In accordance with...
Hrithik Roshan joins RuPay Prime Volleyball League as brand ambassador
Bollywood star Hrithik Roshan has been roped in as a brand ambassador by the RuPay Prime Volleyball League (PVL) ahead of its upcoming third season. The new PVL season is...
Viacom18 and International Hockey Federation (FIH) sign exclusive media rights agreement
The International Hockey Federation (FIH) has signed a new exclusive media rights agreement with Indian broadcaster Viacom18. The four-year partnership, set to run from 2023 to 2027, will include all...
Nike signs new deal with International Hockey Federation (FIH)
Nike and the International Hockey Federation (FIH) have signed a four-year deal, which will see the former provide equipment to the latter's umpires and officials. Nike provided equipment at the...
Sony extends Indian subcontinent broadcasting rights agreement with UFC
Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and...
Tiger Woods and Nike part ways
Golf legend Tiger Woods and Nike have decided to end their 27-year-old partnership, as confirmed by Woods' agent, Mark Steinberg, to CNBC, calling it a "business decision". The decision marks...
Hyderabad E-Prix 2024 cancelled
Formula E has announced that the 2024 Hyderabad E-Prix, which was scheduled for February 10, has been cancelled. Formula E has stated that the decision to cancel the race has...
Tiger Woods: Endorsements | Investments
The complete list of brands that are currently sponsoring Tiger Woods
Yonex Sunrise India Open 2024 dates revealed
More details for the upcoming edition of the Yonex Sunrise India Open have been revealed. The event is set to be held at the Indira Gandhi Stadium in New Delhi between...
Eileen Gu: Brand endorsements
This article contains information about professional freestyle skier Eileen Gu's brand endorsement deals. Eileen Gu's sponsors and brand endorsements— Anta Sports Products, Bosideng International Holdings, IWC Schaffhausen, Louis Vuitton, Red...
U Mumba gets 60% valuation boost thanks to new sponsors
Pro Kabaddi League (PKL) franchise U Mumba has seen its valuation rise by 60% during the league's 2023/24 season on the back of eight new sponsorship agreements. U Mumba had...
Ram Charan confirmed owner of ISPL Hyderabad team
Indian actor Ram Charan has become the latest celebrity to join the Indian Street Premier League (ISPL), coming on board as the owner of the Hyderabad franchise of the tennis-ball...