PGA Tour partners with TUMI
The PGA Tour and the LPGA have announced a multi-year partnership agreement with international travel and lifestyle brand TUMI, which thus becomes the "Official Luggage" partner of the two golf...
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Top 10 Indian male badminton players
Here’s our take on the current top 10 Indian male players in singles badminton based on the Badminton World Federation (BWF) rankings. Also read: Top 20 male badminton players in...
PGA Tour signs up with GolfForever
The PGA Tour has signed a multi-year marketing partnership agreement with golf training system GolfForever, which thus comes on board as the Official Golf Fitness System as well as Official...
FanCode and Procam collaborate for Tata Mumbai Marathon 2024
Indian sports streaming platform FanCode and major Asian marathon Tata Mumbai Marathon are set to collaborate by bringing real-time broadcasting of the runners in the "Open 10k" category. For the...
Fun88 announces title partnership with Dabang Delhi
International online gaming brand Fun88 has signed a title partnership agreement with Pro Kabaddi League (PKL) side Dabang Delhi. The deal, announced amidst the ongoing PKL Season 10, is part...
RuPay Prime Volleyball League 2024 Sponsors
This article contains information about the organisations enjoying a strong branding presence across the Prime Volleyball League’s (PVL) physical and digital assets as its sponsors and partners for its 2024...
EaseMyTrip becomes title sponsor of Yuva Kabaddi Series Winter Edition 2023
India's first-ever year-round sports tournament Yuva Kabaddi Series has announced its partnership with EaseMyTrip, on-boarding it as its title sponsor for the ongoing 2023 Winter Edition, which is being held...
International Olympic Committee confirms partnership with Anheuser-Busch InBev
The International Olympic Committee (IOC) has signed a multi-year partnership agreement with Belgian drinks conglomerate Anheuser-Busch InBev (AB InBev). The partnership is scheduled to run until 2028. Joining as an...
MeduLance teams up with UP Yoddhas
Emergency medical service provider MeduLance has been announced as the Official Medical Partner of UP Yoddhas for the ongoing tenth season of the Pro Kabaddi League (PKL). In accordance with...
Hrithik Roshan joins RuPay Prime Volleyball League as brand ambassador
Bollywood star Hrithik Roshan has been roped in as a brand ambassador by the RuPay Prime Volleyball League (PVL) ahead of its upcoming third season. The new PVL season is...
International Hockey Federation (FIH) inks BBC agreement
The International Hockey Federation (FIH) has signed a media rights deal with the British Broadcasting Corporation (BBC) for the upcoming FIH Hockey Olympic Qualifiers. The partnership will see the BBC...
Viacom18 and International Hockey Federation (FIH) sign exclusive media rights agreement
The International Hockey Federation (FIH) has signed a new exclusive media rights agreement with Indian broadcaster Viacom18. The four-year partnership, set to run from 2023 to 2027, will include all...
Nike signs new deal with International Hockey Federation (FIH)
Nike and the International Hockey Federation (FIH) have signed a four-year deal, which will see the former provide equipment to the latter's umpires and officials. Nike provided equipment at the...
Sony extends Indian subcontinent broadcasting rights agreement with UFC
Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and...
Tiger Woods and Nike part ways
Golf legend Tiger Woods and Nike have decided to end their 27-year-old partnership, as confirmed by Woods' agent, Mark Steinberg, to CNBC, calling it a "business decision". The decision marks...
Hyderabad E-Prix 2024 cancelled
Formula E has announced that the 2024 Hyderabad E-Prix, which was scheduled for February 10, has been cancelled. Formula E has stated that the decision to cancel the race has...
Candace Parker: Brand endorsements
This article contains information about American professional basketball player Candace Parker's brand endorsement deals. 2K Sports American video game publisher 2K Sports roped in the WNBA star as the first-ever...
Tiger Woods: Endorsements | Investments
The complete list of brands that are currently sponsoring Tiger Woods
Yonex Sunrise India Open 2024 dates revealed
More details for the upcoming edition of the Yonex Sunrise India Open have been revealed. The event is set to be held at the Indira Gandhi Stadium in New Delhi between...
Eileen Gu: Brand endorsements
This article contains information about professional freestyle skier Eileen Gu's brand endorsement deals. Eileen Gu's sponsors and brand endorsements— Anta Sports Products, Bosideng International Holdings, IWC Schaffhausen, Louis Vuitton, Red...
Katie Moon partners with TATA Mumbai Marathon 2024
Double pole vault world champion and 2020 Olympic gold medallist Katie Moon has been revealed as the International Event Ambassador for the upcoming TATA Mumbai Marathon 2024. The 2024 TATA...
U Mumba gets 60% valuation boost thanks to new sponsors
Pro Kabaddi League (PKL) franchise U Mumba has seen its valuation rise by 60% during the league's 2023/24 season on the back of eight new sponsorship agreements. U Mumba had...
Ram Charan confirmed owner of ISPL Hyderabad team
Indian actor Ram Charan has become the latest celebrity to join the Indian Street Premier League (ISPL), coming on board as the owner of the Hyderabad franchise of the tennis-ball...
Mumbai Khiladis on-board 5 major brands for Ultimate Kho Kho Season 2
Mumbai Khiladis, the Ultimate Kho Kho team owned by Punit Balan Group (PBG), have roped in five major sponsors for the ongoing season of India's premier franchise-based kho-kho league, garnering in the...
Orlando Magic ink new deal with Kia
NBA franchise Orlando Magic have signed a new partnership agreement with South Korean manufacturer Kia, which has thus gained the naming rights to the Magic's home stadium thusly called "Kia...
New York Knicks net OURA partnership
OURA, the company behind the Oura Ring, a revolutionary smart ring that delivers accurate, personalised health data, insights and daily guidance into sleep, activity, readiness and recovery, has signed a...
Pro Kabaddi League Sponsors 2023/24
This article contains information about the organisations serving as official sponsors or partners to the Pro Kabaddi League (PKL), the premier franchised kabaddi competition in India, and enjoying a strong...
DLF and other sponsors support first-of-its-kind Pickleball Carnival in Delhi
Delhi Land & Finance (DLF Limited) was the Title Sponsor for the Pickleball Carnival held at Pushpanjali Farms in New Delhi on Sunday, 17 December 2023. The event was jointly...
Pro Kabaddi League Team Sponsors 2023/24
Following are the organisations serving as official sponsors or partners to the teams competing in the Pro Kabaddi League (PKL) — the premium men’s kabaddi competition in India — and...
PGA Tour reveals Aon deal
The PGA Tour has revealed a partnership agreement with global professional services firm Aon, which will offer the professional golf organiser real-time analytics and work with it on producing insights...