Sony Pictures Networks India (SPNI) acquires broadcast rights for Asian Games 2026

Sony Pictures Networks India (SPNI) has signed a partnership agreement with the Olympic Council of Asia, which will thus see it broadcast the 20th Asian Games Aichi–Nagoya 2026.

SPNI will broadcast the 2026 Asian Games live on its channels and SonyLIV, its OTT platform, in India and also across the Indian subcontinent.

The 20th Asian Games Aichi–Nagoya 2026 will take place in the Aichi Prefecture and Nagoya in Japan between September 19 and October 4, 2026.

Husain Al-Musallam, Director General of the Olympic Council of Asia, commented:

“The Olympic Council of Asia congratulates Sony Pictures Networks India on the signing of the media broadcast rights agreement with the OCA for the Aichi Nagoya Asian Games.? This marks the beginning of a new phase in the distribution of the Asian Games across the Indian Sub-Continent.” 

Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International, Sony Pictures Networks India (SPNI), added:

“The Asian Games represents sporting excellence and is a powerful platform for national pride. As the 20th Asian Games Aichi-Nagoya 2026 prepares to welcome the best athletes from Asia, we are proud to bring this continental multi-sport event back to Sony Pictures Networks for the third time. India’s historic performance at the last edition, where the nation crossed the 100-medal milestone for the first time, has ignited unprecedented interest in multi-sport events. The stage is set for another unforgettable chapter with the inclusion of cricket along with a formidable Indian contingent ready to chase new milestones. We are committed to delivering immersive coverage that celebrates every medal and inspires millions across the country as our athletes strive for greatness once again.”