USTA announces multi-year partnership with Oura
The United States Tennis Association (USTA) has announced a five-year partnership with smart ring brand Oura.
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Carlos Alcaraz to miss Roland Garros: What it means for him and the rest of the field?
Here, we look at the problems with wrist injuries in tennis, whether the calendar is to blame, and what Alcaraz's injury means for others.
Serena Williams teams up with Heineken 0.0 to promote padel
Serena Williams has been revealed as a global brand ambassador of Heineken 0.0 following a multi-year partnership agreement with Heineken.
Top 5 female coaches in tennis
Here, we present our pick of the five greatest female coaches we have seen in the history of tennis. Written by Neha Johri.
ATP Media signs broadcast production agreement with Deltatre
ATP Media has announced a multi-year partnership with Deltatre, a global provider of streaming, digital, data, and graphics solutions.
Sania Mirza joins The Derma Co. family
Indian tennis icon Sania Mirza has been revealed as a brand ambassador for The Derma Co., a Honasa Consumer Limited-owned skincare brand.
Emma Raducanu teams up with UNIQLO
British tennis player Emma Raducanu has joined Japanese clothing brand UNIQLO as a Global Brand Ambassador.
Does the world No. 1 crown beckon for Elena Rybakina?
After years of hardship, Elena Rybakina is on her way to the top. Will she reach the WTA summit this year?
Laver Cup partners with Genesys
The Laver Cup has roped in US-based AI-focused tech company Genesys as a Global Supplier and Official Sponsor ahead of its 2026 edition.
Jannik Sinner teams up with Allianz Group
Jannik Sinner has signed a multi-year global partnership agreement with insurer and asset management firm Allianz Group.
Top 5 surprise results at Australian Open 2026
Here, we take a look at the five most surprising results from the 2026 Australian Open. Written by Neha Johri.
Aryna Sabalenka unveiled as first-ever Emirates tennis ambassador
WTA world no. 1 Aryna Sabalenka has been revealed as the first-ever tennis ambassador of Emirates, the UAE flag carrier.
ATP extends Infosys partnership
The Association of Tennis Professionals (ATP) has announced a multi-year extension of its partnership with Infosys.
Australian Open teams up with De Cecco
The Australian Open (AO) has roped in Italian pasta brand De Cecco as its Official Pasta Partner amid its 2026 edition.
Australian Open 2026: Top contenders for women’s singles title
Here, we take a look at the top contenders for the women’s singles title at the 2026 Australian Open. Written by Neha Johri.
Australian Open 2026 Sponsors and Partners
Here, we look at the official sponsors and partners of the year's first Grand Slam, the Australian Open, for its 2026 edition.
Tennis Australia ropes in realestate.com.au for Australian Open
Tennis Australia has roped in realestate.com.au as the Official Real Estate Partner of the Australian Open.
Australian Open 2026: Top contenders for men’s singles title
Here, we take a look at the top contenders for the men’s singles title at the 2026 Australian Open. Written by Neha Johri.
The All England Lawn Tennis Club announces long-term renewal with IBM
The All England Lawn Tennis Club has announced a long-term renewal of its long-standing partnership with global technology company IBM.
Australian Open joins forces with Lipton Ice Tea
Tennis Australia has announced a partnership with Lipton Ice Tea, bringing it on board as the Official Ice Tea of the 2026 Australian Open.
Lotto teams up with Sania Mirza once again
Italian sportswear brand Lotto has roped in Sania Mirza as Brand Ambassador as well as Chief Advisor for Women's Sports.
Top tennis players who split with their coaches in 2025
Here, we look at eight of the most high-profile player–coach splits in tennis in 2025. Written by Neha Johri.
The Alcaraz–Ferrero split: What lies ahead for the world No. 1?
Here, we look at their journey and speculate on what lies ahead for Carlos Alcaraz without his long-time mentor, Juan Carlos Ferrero.
Best tennis moments of 2025
Hence, we present our pick of the eight best moments the sport of tennis gave us this year. Written by Neha Johri.
ATP renews long-standing Rolex partnership
The ATP has announced a renewal of its partnership with Rolex, which will thus remain its Official Timekeeper and Gold Partner.
Tennis Australia extends Chemist Warehouse partnership
Tennis Australia has announced a multi-year extension of its partnership with retail pharmacy Chemist Warehouse.
Tennis Australia inks deal with YoPRO
Tennis Australia has roped in yoghurt brand YoPRO as an Official Partner of the Australian Open for its 2026 edition.
Tennis Australia partners with Nexo
Tennis Australia has announced signing a multi-year global partnership agreement with digital assets platform Nexo.
Tennis Australia teams up with MECCA for Australian Open
Tennis Australia has announced a long-term partnership with beauty retailer MECCA for the Australian Open.
Coco Gauff unveiled as Mercedes-Benz ambassador
American tennis player Coco Gauff has been announced as the latest global brand ambassador of German automaker Mercedes-Benz.