Sania Mirza joins The Derma Co. family
Indian tennis icon Sania Mirza has been revealed as a brand ambassador for The Derma Co., a Honasa Consumer Limited-owned skincare brand.
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Emma Raducanu teams up with UNIQLO
British tennis player Emma Raducanu has joined Japanese clothing brand UNIQLO as a Global Brand Ambassador.
Does the world No. 1 crown beckon for Elena Rybakina?
After years of hardship, Elena Rybakina is on her way to the top. Will she reach the WTA summit this year?
Laver Cup partners with Genesys
The Laver Cup has roped in US-based AI-focused tech company Genesys as a Global Supplier and Official Sponsor ahead of its 2026 edition.
Jannik Sinner teams up with Allianz Group
Jannik Sinner has signed a multi-year global partnership agreement with insurer and asset management firm Allianz Group.
Top 5 surprise results at Australian Open 2026
Here, we take a look at the five most surprising results from the 2026 Australian Open. Written by Neha Johri.
Aryna Sabalenka unveiled as first-ever Emirates tennis ambassador
WTA world no. 1 Aryna Sabalenka has been revealed as the first-ever tennis ambassador of Emirates, the UAE flag carrier.
ATP extends Infosys partnership
The Association of Tennis Professionals (ATP) has announced a multi-year extension of its partnership with Infosys.
Australian Open teams up with De Cecco
The Australian Open (AO) has roped in Italian pasta brand De Cecco as its Official Pasta Partner amid its 2026 edition.
Australian Open 2026: Top contenders for women’s singles title
Here, we take a look at the top contenders for the women’s singles title at the 2026 Australian Open. Written by Neha Johri.
Australian Open 2026 Sponsors and Partners
Here, we look at the official sponsors and partners of the year's first Grand Slam, the Australian Open, for its 2026 edition.
Tennis Australia ropes in realestate.com.au for Australian Open
Tennis Australia has roped in realestate.com.au as the Official Real Estate Partner of the Australian Open.
Australian Open 2026: Top contenders for men’s singles title
Here, we take a look at the top contenders for the men’s singles title at the 2026 Australian Open. Written by Neha Johri.
The All England Lawn Tennis Club announces long-term renewal with IBM
The All England Lawn Tennis Club has announced a long-term renewal of its long-standing partnership with global technology company IBM.
Australian Open joins forces with Lipton Ice Tea
Tennis Australia has announced a partnership with Lipton Ice Tea, bringing it on board as the Official Ice Tea of the 2026 Australian Open.
Lotto teams up with Sania Mirza once again
Italian sportswear brand Lotto has roped in Sania Mirza as Brand Ambassador as well as Chief Advisor for Women's Sports.
Top tennis players who split with their coaches in 2025
Here, we look at eight of the most high-profile player–coach splits in tennis in 2025. Written by Neha Johri.
The Alcaraz–Ferrero split: What lies ahead for the world No. 1?
Here, we look at their journey and speculate on what lies ahead for Carlos Alcaraz without his long-time mentor, Juan Carlos Ferrero.
Best tennis moments of 2025
Hence, we present our pick of the eight best moments the sport of tennis gave us this year. Written by Neha Johri.
ATP renews long-standing Rolex partnership
The ATP has announced a renewal of its partnership with Rolex, which will thus remain its Official Timekeeper and Gold Partner.
Tennis Australia extends Chemist Warehouse partnership
Tennis Australia has announced a multi-year extension of its partnership with retail pharmacy Chemist Warehouse.
Tennis Australia inks deal with YoPRO
Tennis Australia has roped in yoghurt brand YoPRO as an Official Partner of the Australian Open for its 2026 edition.
Tennis Australia partners with Nexo
Tennis Australia has announced signing a multi-year global partnership agreement with digital assets platform Nexo.
Tennis Australia teams up with MECCA for Australian Open
Tennis Australia has announced a long-term partnership with beauty retailer MECCA for the Australian Open.
Coco Gauff unveiled as Mercedes-Benz ambassador
American tennis player Coco Gauff has been announced as the latest global brand ambassador of German automaker Mercedes-Benz.
Top 7 tennis rivalries going into 2026
Here, we present our pick of the seven rivalries that will be on show in the world of tennis in 2026. Written by Neha Johri.
Top 10 hard-hitting tennis players to watch in 2026
Here, we present our pick of ten hard-hitting tennis players across the men's and women's circuits to look out for in 2026.
Nick Kyrgios joins Stack Athletics as owner and creative director
Stack Athletics, a racquet-sports apparel brand, has announced that Nick Kyrgios has come on board as an owner and creative director.
ATP Tour 2025 Sponsors
Here, we look at the organisations serving as the official sponsors and partners of the 2025 ATP Tour season.
ATP extends Nitto Denko partnership
The Association of Tennis Professionals (ATP) has announced a multi-year extension of its partnership with Nitto Denko Corporation.