ATP renews long-standing Rolex partnership
The ATP has announced a renewal of its partnership with Rolex, which will thus remain its Official Timekeeper and Gold Partner.
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Tennis Australia extends Chemist Warehouse partnership
Tennis Australia has announced a multi-year extension of its partnership with retail pharmacy Chemist Warehouse.
Tennis Australia inks deal with YoPRO
Tennis Australia has roped in yoghurt brand YoPRO as an Official Partner of the Australian Open for its 2026 edition.
Tennis Australia partners with Nexo
Tennis Australia has announced signing a multi-year global partnership agreement with digital assets platform Nexo.
Tennis Australia teams up with MECCA for Australian Open
Tennis Australia has announced a long-term partnership with beauty retailer MECCA for the Australian Open.
Coco Gauff unveiled as Mercedes-Benz ambassador
American tennis player Coco Gauff has been announced as the latest global brand ambassador of German automaker Mercedes-Benz.
Top 7 tennis rivalries going into 2026
Here, we present our pick of the seven rivalries that will be on show in the world of tennis in 2026. Written by Neha Johri.
Top 10 hard-hitting tennis players to watch in 2026
Here, we present our pick of ten hard-hitting tennis players across the men's and women's circuits to look out for in 2026.
Nick Kyrgios joins Stack Athletics as owner and creative director
Stack Athletics, a racquet-sports apparel brand, has announced that Nick Kyrgios has come on board as an owner and creative director.
ATP Tour 2025 Sponsors
Here, we look at the organisations serving as the official sponsors and partners of the 2025 ATP Tour season.
ATP extends Nitto Denko partnership
The Association of Tennis Professionals (ATP) has announced a multi-year extension of its partnership with Nitto Denko Corporation.
Davis Cup Final 8 gets new partner in Visa
The International Tennis Federation (ITF) has announced Visa as the Official Payment Partner of the 2025 Davis Cup Final 8.
ATP announces partnership with Spotify
The Association of Tennis Professionals (ATP) has announced a global content collaboration partnership with streaming giant Spotify.
ATP extends Lexus partnership
The Association of Tennis Professionals (ATP) has announced a multi-year renewal of its partnership with Lexus.
Tennis Australia partners with The a2 Milk Company
Tennis Australia has roped in The a2 Milk Company as the Official Dairy Milk of the Australian Open from next year.
USTA extends Ralph Lauren partnership until US Open 2032
The United States Tennis Association has announced a six-year renewal of its partnership with Ralph Lauren.
Boris Becker Named Brand Ambassador For Enso Webworks
Enso Group, a leading diamond trading firm and energy and mining conglomerate, announced the appointment of former tennis player Boris Becker as brand ambassador for its technology arm, Enso Webworks....
Allen Solly unveils Sania Mirza as first-ever womenswear brand ambassador
Indian tennis icon Sania Mirza has been announced by Allen Solly as its first-ever womenswear-focused brand ambassador.
Coco Gauff teams up with flyExclusive
Coco Gauff has teamed up with private jet airline flyExclusive, having become its Global Brand Ambassador on the back of a multi-year deal.
Australian Open renews WOWOW partnership
Tennis Australia has announced an extension of its long-standing partnership with Japanese broadcaster WOWOW.
Australian Open teams up with Jacob's Creek once again
Tennis Australia has announced the return of Jacob's Creek as the Official Wine Partner of the Australian Open.
BMW renews partnership with Carlos Alcaraz
Tennis sensation Carlos Alcaraz has announced a long-term extension of his partnership with German automobile manufacturer BMW.
Sania Mirza joins Boldfit as brand ambassador and investor
Fitness-focused lifestyle brand Boldfit has announced a partnership with Indian tennis icon Sania Mirza as it ventures into racquet sports.
La Roche-Posay renews US Open agreement
The US Open has announced a multi-year renewal of its partnership with French dermatology brand La Roche-Posay.
Jannik Sinner joins Explora Journeys as brand ambassador
Jannik Sinner has been revealed as the latest global brand ambassador for MSC Group's luxury lifestyle ocean travel brand, Explora Journeys.
US Open 2025: 5 men’s players to watch out for
Here, we take a look at five players in the men’s draw of the 2025 US Open who have an affinity for the hard courts and could go deep.
US Open 2025 Sponsors
Here, we look at the organisations acting as the official sponsors and partners of the US Open for its 2025 edition.
US Open 2025: 5 women’s players to watch out for
Here, we take a look at five players in the women’s draw of the 2025 US Open who have an affinity for the hard courts and could go deep.
Carlos Alcaraz: Brand Endorsements
This article contains information regarding Spanish professional tennis player Carlos Alcaraz's brand endorsement deals.
Novak Djokovic: Brand Endorsements | Business Ventures | Charity Work
This article details the brand endorsements, investments, and notable charity work of Serbian professional tennis player Novak Djokovic.