Rahul SahaThis article contains information about the organisations acting as official sponsors and partners of the French Open (Roland-Garros), enjoying a strong branding presence across the tournament’s physical and digital assets for its 2024 edition.
Also Read: French Open (Roland-Garros) 2023 Sponsors
MAIN PARTNER
BNP Paribas
The Paris-headquartered international banking group became an official sponsor of the French Open in 1973, when it was asked by the Fédération Française de Tennis (FFT) to finance the construction of the centre court box seats at the Stade Roland Garros.
Since then, BNP has become a staple in the world of tennis and has in place sponsorships for high-end tennis events as well as grassroots initiatives all over the world. Its partnership with the French Open was last extended in February 2017.
BNP is also the official presenter of the Roland-Garros eSeries.
PREMIUM PARTNERS
Emirates
The Dubai-headquartered flag carrier airline of the UAE became the Official Airline of the tournament in 2013, before expanding on that deal to also become a Premium Partner in 2017.
The deal grants Emirates branding rights across the Stade Roland Garros’ Philippe-Chatrier centre court, the Suzanne-Lenglen court, and the Simonne-Mathieu court.
In May 2023, the airline renewed its commitment as the Premium Partner of the Grand Slam until 2027.
Lacoste
The Paris-headquartered clothing, footwear, sportswear, eyewear, leather goods, perfume, towels, and watches brand has had a long association with the French Open.
René Lacoste, one of the company’s co-founders, won the tournament in 1929, while the company itself has been a sponsor of the event since 1971.
As per the deal, Lacoste provides uniforms for the tournament officials and also creates co-branded merchandise.
The two last renewed their deal in June 2018 to run until the 2025 edition of the tournament.
Renault
The Boulogne-Billancourt-headquartered French automobile manufacturer was confirmed as a Premium Partner of the French Open in April 2022 in a deal kicking off with the start of the tournament’s 2022 edition and set to run until its 2026 edition.
Renault replaced Peugeot, which had been associated with the French Grand Slam since 1984 and ended its deal with the tournament after its 2021 edition.
As per the deal, which is reportedly worth between €5 million and €7 million per annum, Renault’s branding features on the five main courts of the French Open throughout the course of the event. The deal also entails on-site promotion of Renault’s electric and hybrid vehicles, with the company supplying a fleet its vehicles to the tournament organisers.
Rolex
The Geneva-headquartered Swiss luxury watchmaker was announced as a Premium Partner and the Official Watch of the French Open in November 2018.
Rolex replaced fellow Swiss watchmaker Longines, after the latter decided to end its 11-year partnership with the tournament.
Also read: Roland-Garros eSeries 2024 announced by French Tennis Federation
OFFICIAL PARTNERS
Engie
The La Défense-headquartered electric utility company has been the French Open’s Official Energy and Sustainability Partner since 2011, providing energy-efficient appliances, solutions, and maintenance services throughout the tournament and helping the FFT reduce its carbon footprint.
For the 2024 edition of the tournament, ENGIE continues to deploy HeliaFilm flexible photovoltaic films from its industrial partner Heliatek (a European manufacturer of organic photovoltaic films), thereby supplying various areas of the stadium with low-carbon electricity.
Infosys
The Bengaluru-headquartered Indian IT consulting firm has served as the Official Digital Innovation Partner to the French Open since its 2019 edition.
The deal sees Infosys provide the tournament analytics for its broadcast package as well as innovative solutions, employing AI-driven tech to enhance the overall fan experience.
In March 2022, the two parties renewed their partnership in a five-year agreement that entailed Infosys remaining the French Open’s Official Digital Innovation Partner until the end of its 2026 edition. In the press release confirming the extension of its partnership with the French Open, Infosys also stated that it would be “doubling down” on the work it already carried out in collaboration with the tournament while also exploring new avenues, like integration of the French Open into the metaverse and enabling children in France to experience STEM education via tennis.
Perrier
The Vergèze-sourced French bottled mineral water brand has been an Official Partner and mineral water provider to the French Open since 1978.
The two parties last renewed their partnership in May 2019.
Wilson Sporting Goods
The Chicago-headquartered American sports equipment manufacturer was announced as the official ball and stringing partner of the tournament in November 2019 in a five-year agreement that would kick off with the 2020 French Open.
As per the deal, Wilson provides match balls and stringing support throughout the event and holds rights to produce French Open–branded merchandise.
For the 2024 French Open, Wilson is to offer a wide range of new products in-store, online, and at its revamped retail spaces on the grounds at Roland-Garros. It’s also set to debut its latest Roland-Garros collection of rackets and accessories, including exclusive colourways of “Blade 98 V9” and “Clash 100 V2” as well as the special edition “Session de Soirée Shift 99 V1″.
Haier
The Chinese multinational home appliance company joined the French Open portfolio as an Official Partner ahead of its 2023 edition.
As per the agreement, Haier benefits from extensive visibility on the “netboxes” on the six major Stade Roland Garros courts. Haier also has a spot in the Partners’ Village, where it is allowed to host its clientele during the competition.
In March 2024, Haier announced the renewal of its global partnership deals with the ATP Tour and the French Open until 2025.
Accor
The Issy-les-Moulineaux-headquartered French hospitality company has been an Official Supplier to the French Open since March 2015.
The deal grants Accor on-site branding rights for its website and loyalty programme. Also, Sofitel, Accor’s Paris-based chain of luxury hotels and resorts, offers concierge service across the Partners’ Village and the players’ lounge.
MasterCard
The New York-headquartered financial services corporation has been an Official Supplier to the tournament since May 2013.
Apart from providing financial solutions throughout the event, the deal also sees MasterCard offer exclusive experiences to tourists throughout Paris, while also offering its own customers exclusive privileges and offers.
OFFICIAL SUPPLIERS
The Adecco Group
The Zürich-headquartered Swiss Fortune Global 500 company has been an Official Supplier of HR and temporary staffing services to the French Open for over two decades.
JCDecaux
The Neuilly-sur-Seine-headquartered advertising corporation has been an Official Supplier to the French Open for over three decades.
JCDecaux provides the tournament with bus shelters, signage, advertising, and digital solutions. It also holds rights to feature images from the tournament across its advertising spaces, while also retaining a dedicated space in the Roland Garros Village.
Hespéride
The French furniture designer and manufacturer is the sole Official Furniture Supplier to the French Open throughout its venues for the duration of the tournament.
Lavazza
The Turin-headquartered Italian coffee products brand has been an Official Supplier to the French Open since April 2015.
The deal puts Lavazza’s coffee machines across the tournament’s many venues and grants the company space for branding and product-tasting.
The current deal between the two parties is set to run until the end of the 2025 French Open.
Magnum
Capitalising on its long-running partnership with British consumer goods company Unilever, the French Open has had Belgian chocolate brand Magnum as an Official Supplier and Distributor of ice cream since January 2018.
In June 2021, the Unilever-owned ice cream brand renewed its partnership with the French Open until 2023. Although there hasn’t been an announcement regarding a contract extension, Magnum continues to sponsor the French Open ahead of its 2024 edition.
Moët Hennessy
Moët Hennessy is a liquor company comprising champagne brand Moët & Chandon and cognac brand Hennessy. It is part of the Paris-headquartered French multinational corporation LVMH Moët Hennessy Louis Vuitton.
Moët Hennessy is the Official Supplier of liquor throughout the French Open, with Moët & Chandon serving as the tournament’s official champagne.
Orange
The Paris-headquartered French telecom company has been the official supplier and innovation partner of the French Open for nearly two decades.
Each year, Orange builds on the previous year’s work and provides latest technological solutions to provide fans an immersive digital experience.
Potel et Chabot
The Parisian catering services provider has been an Official Supplier to the French Open since May 2016, although the association between the two dates back to the 1980s.
ISDIN
Founded in 1975 and headquartered in Barcelona, Spain, ISDIN is an European Dermatological brand with a 40-year history.
In April 2024, the skincare products manufacturer was announced as the Official Sunscreen Partner of the French Open for its 2024 edition.
