WTA inks new deal with the PIF

Women’s Tennis Association (WTA) inks deal with Saudi Arabia’s Public Investment Fund (PIF)

May 22, 2024

The Women’s Tennis Association (WTA) has signed a multi-year deal with Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF), which thus becomes a Global Partner of the WTA and the first-ever naming partner of the WTA Rankings. 

The partnership will work towards enhancing and developing various initiatives to support the players at various levels. It will also see the WTA and PIF work together to “expand existing initiatives and develop new opportunities for young players, providing a significant boost to the game’s next generation of stars”.

Also read: Women’s Tennis Association (WTA) Sponsors

Marina Storti, CEO, WTA Ventures, commented:

We are delighted to welcome PIF as a Global Partner of the WTA and our first-ever official naming partner of the WTA Rankings. Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game.

Mohamed Alsayyad, Head of Corporate Brand, PIF, added:

Through our partnership with WTA, PIF will continue to be a catalyst for the growth of women’s sport. We look forward to working with the WTA to increase participation and inspire the next generation of talent. Underpinned by PIF’s four strategic sponsorship pillars, this partnership aligns with our ambition to elevate the game and bring positive growth to the sport around the world.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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