Aditya ChaudhuriFollowing are the partners and suppliers of the main organising body of women’s professional tennis — the Women’s Tennis Association (WTA).
Also read: ATP Tour Sponsors
Title Partner
Hologic
In March 2022, medical technology innovator Hologic signed a multi-year deal with the WTA, becoming the Global Title Sponsor of the WTA Tour in the process.
As per the deal, Hologic has been integrated across all WTA platforms, including net signage at all WTA tournaments and virtual advertising across WTA 1000 and 500 events.
Also read: WTA Tour and Stats Perform extend partnership
Global Partners
Morgan Stanley
Investment management and financial services firm Morgan Stanley inked a multi-year deal with the WTA in March 2023, coming on board as a Global Partner.
Morgan Stanley is also an Exclusive Presenting Partner of the WTA’s “Come Play” initiative, which aims to use tennis to positively impact communities and encourages girls of all ages and abilities to lead healthy and productive lives both on and off the court. As part of the “Come Play” project, WTA Players, alumni and coaches participate in tennis clinics and activities to help grow the next generation of leaders.
Morgan Stanley supports financial literacy and planning resources for the players, with content series and branding presence at select WTA events also part of the agreement.
SAP
The WTA and SAP Business Technology Platform joined forces in August 2023, the latter coming on board as a Global Partner.
As per the deal, the WTA uses SAP’s BT Platform to “orchestrate the league’s data into a central system which will manage one integrated, consistent, and dependable source of reporting, analysis, and insight”.
WHOOP
Human performance firm WHOOP signed up as a Global Partner and the Official Fitness Wearable of the WTA in November 2021 on a multi-year deal.
As per the deal, WHOOP’s wearable technology has gone on to become the first of its kind to be used in-match by the WTA. WHOOP has also integrated real-time player data into broadcasts while also working on fan experiences activities.
Modern Health
Mental health platform Modern Health was announced as a Global Partner and the Official Mental Health Partner of the WTA in March 2022.
As per the deal, Modern Health works towards destigmatising mental health care while also providing a support network through its partnership with the WTA.
Global Suppliers
Corpay
Cross-border payments platform Corpay has been a partner of the WTA since August 2022, working towards “empowering the WTA to fully support its players, even in the face of major, global disruptions”.
Tennis Warehouse (TW)
Tennis Warehouse (TW) has been a long-time partner of the WTA, the two having first joined hands together in December 2019.
As per the deal, the two work together to help local communities during various WTA tour stops.
USANA
USANA Health Services and the WTA have been long-standing partners since 2006. USANA serves as the Official Health Supplement Supplier of the WTA, gaining prominent marketing, digital and social media branding rights in the process.
Authorised Gaming Operator
FanDuel
In August 2021, FanDuel was announced as an Authorised Gaming Operator of the WTA in North, South and Central America, providing video highlights of the WTA Tour on its digital platforms and sportsbooks in accordance with the agreement.
