Aditya ChaudhuriSports tech company FanDuel has extended its partnership with the Women’s Tennis Association (WTA). The multi-year partnership extension will see FanDuel continue on as the Hologic WTA Tour’s Authorised Gaming Operator in North, South and Central America.
FanDuel has been an early adopter of “featuring video highlights of women’s tennis across its digital platforms and ushering women’s tennis into the gaming movement for Western regions”. The extension will see FanDuel continue to promote safe and responsible gaming and “the availability of prevention, treatment and recovery resources”.
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Micky Lawler, President, WTA, said:
“Our extension with FanDuel represents the WTA’s ongoing commitment to innovation. As we continue to diversify how fans consume and engage with sports, we’re pleased to have a gaming operator who not only shares our vision to strengthen the exposure of women’s tennis but who is dedicated to developing responsible gambling standards and practices that allow fans to do so in a fun and safe way.“
Clifton Ma, Strategic Partnerships, Vice President, FanDuel, added:
“This partnership has given us the opportunity to work hand-in-hand with the WTA to develop new, exciting products that have increased engagement and excitement for women’s tennis. FanDuel is committed to supporting women in sports and this partnership has been a key pillar of that commitment as we’ve worked with the WTA to celebrate key women’s initiatives through unique storytelling opportunities.“
