Davis Cup finds new partner in Fred Perry
The Davis Cup has announced a new multi-year partnership agreement with sportswear and fashion brand Fred Perry, who has joined the tournament as their Official Outfitter. The partnership will see Fred Perry provide uniforms for ball kids and officials starting from the Final 8 at the 2026 event and from all qualifier games from 2027.
Ross Hutchins, CEO, World Tennis, commented,
“We are delighted to welcome Fred Perry to the Davis Cup family – another huge global partner that elevates our competition even further. We could not think of a better fit – Fred Perry remains one of the most important players in the history of our prestigious competition, and partnering with the brand that he founded is a wonderful way to celebrate his Davis Cup legacy. We look forward to working with the team from Fred Perry at the Davis Cup Final 8 in Bologna in November.”
Richard Gilmore, Managing Director, Fred Perry, added,
“The Davis Cup is defined by heritage, national pride, and unmistakable tennis style – values that align naturally with our iconic position in the sport. This unique opportunity in World Tennis allows a retelling of our story that commands attention and compels fans new and old alike to recognise the marker of excellence that is the Laurel Wreath.”
