The top-tier tennis tour for the men’s players, hosted by the Association of Tennis Professionals (ATP), the ATP Tour is a prestigious event in the tennis world.
The ATP Tour consists of competitions such as the Australian Open, the French Open, Wimbledon, the US Open, the ATP Finals, ATP Masters 1000, ATP 500 and ATP 250.
In this article, we look at the sponsors and partners of the ATP Tour.
In January 2016, the ATP signed a five-year deal with UAE flag carrier Emirates, which became a Premier Partner of the event as well as its Official Airline Partner.
A five-year renewal was signed by the two parties in 2019, which started from 2021 and sees Emirates continue to gain branding and global marketing rights from the partnership.
Pepperstone is a Platinum Partner of the ATP Tour and enjoys on-ground presence at 11 events across the season. It also gains from branding presence on the ATP’s social, digital and broadcast channels.
Premium car brand Lexus signed a multi-year partnership with the ATP in June 2023, joining as its Official Automotive Partner and a Platinum Partner.
The deal sees Lexus provide “a fleet of electrified models to support the transportation of the players, officials, staff and other guests” during ATP events.
Indian IT consulting company Infosys has been a Gold Partner and a Global Partner of the ATP Tour since 2015, providing support for the ATP’s development of digital assets and infrastructure, such as the ATP PlayerZone, the ATP Stats Leaderboards, the ATP Second Screen and the ATP application.
In November 2020, the ATP and Infosys renewed their partnership for a further three years, which sees Infosys continue on as a Global Technology Services and Digital Partner of the ATP Tour.
Japanese adhesive manufacturing company Nitto has been a partner of the ATP Tour since 2017 and has been sponsoring the season-ending Nitto ATP finals.
In September 2020, the two extended their partnership for a further five years, with Nitto becoming a Gold Partner and the Official Athletic Tape Sponsor of the ATP Tour.
As per the deal, waterdrop provides ATP Tour players, employees and volunteers with its reusable bottles. It also has its hydration benches for the players and hydration station for fans at ATP events.
Dunlop has been a Partner of the ATP Tour since 2019 and signed a five-year deal to become the Official Ball and a Silver Partner of the ATP Tour.
Nilox, a part of the Esprinet Group that offers a range of two-wheel electric personal mobility devices, signed a global partnership with the ATP in January 2023, joining as an Official Partner of the ATP Tour starting from 2023.
The partnership sees Nilox receive branding promotion on-ground at the ATP events, which helps the company promote its range of e-scooters and e-bikes.
In April 2023, LONGi, a solar energy technology firm, signed a global partnership agreement with the ATP, becoming the Official Solar Energy and Hydrogen Partner of the ATP Tour in the process.
As a partner of multiple ATP events, LONGi uses its global platform to promote its message of sustainability.
French fashion brand Lacoste has been a partner of the ATP since 2002. Lacoste provides apparel to the line judges, ball kids and mascots at ATP events.
The two parties most recently extended their partnership in November 2020, which sees Lacoste serve as the Official Outfitter and Official Footwear Partner of the ATP Tour.
Italian beverage brand Asti DOCG became the Official Sparkling Wine of the ATP Tour following a partnership agreement between in January 2021.
As per the deal, Asti DOCG gets on-ground, on-court and digital branding exposure along with presence at the ATP’s official trophy ceremonies and corporate hospitality areas.
Digital learning platform TopCourt signed a multi-year deal with the ATP in June 2021, becoming the Official Tennis e-Learning Partner of the ATP Tour in the process.
Wellness technology firm Therabody was announced as the Official Recovery Partner of the ATP in November 2021.
The deal sees Therabody products provided to the players to warm-up, recover and manage soreness during ATP events. Therabody also enjoys branding presence on the ATP’s digital and social platforms.
OFFICIAL RACKET SPORTS PRODUCTS RETAILER
The ATP and online sports commerce and tech platform Tennis-Point signed a multi-year partnership agreement in March 2021, which saw the latter become the Official Racket Sports Products Retailer of the ATP Tour in a deal set to run until 2025.
Official Tennis Club
Ponte Vedra Inn & Club
The Ponte Vedra Inn & Club, which is situated in Florida, has been the Official Tennis Club of the ATP Tour since September 2012.