Coco Gauff and Taylor Fritz join OURA as brand ambassadors

Smart ring manufacturer OURA has announced a long-term partnership with tennis players Coco Gauff and Taylor Fritz, bringing them on board as brand ambassadors.

The announcement arrives ahead of the 2026 US Open, with Gauff and Fritz set to gain research-grade data and insights from Oura to help themselves prepare, compete, and recover.

The American tennis stars will also feature in integrated marketing campaigns for OURA, with digital content focused around their off-the-court stories also part of the agreement. 

The 2026 edition of the US Open is set to be held between August 30 and September 13, 2026, at the USTA Billie Jean King National Tennis Center in New York City, New York.

Coco Gauff commented:

“People see the results, but they don’t see everything that goes into being ready to compete at this level, week after week.

“For me, staying composed under pressure isn’t something that just happens on the court — it starts with how well I understand my own body, especially during a long tournament when there’s so little time to recover between matches. That’s what drew me to Oura. It’s not about chasing numbers, it’s about actually listening to what my body is telling me and incorporating that into how I train and recover.”

Taylor Fritz said:

“When you’re consistently competing at this level, you’re always looking for the small things that can help you stay sharp across matches, travel, and training.

“Anyone can have a good week. Consistency is what’s paramount. Oura helps me see how my daily habits add up over time, and it keeps my routine sustainable over a long season. I’m excited to wear my Oura Ring throughout the US Open and to use these insights on and off the court with my coach and team.”

Doug Sweeny, Chief Marketing Officer at OURA, added:

“Coco and Taylor each bring a distinctive approach to elite sport.

“Coco’s approach to preparation and performance, alongside Taylor’s consistency and discipline, reflects our belief that athletes–and everyone–can be at their best by understanding their bodies over time. These partnerships are part of Oura’s long-term strategy to work with athletes who share our vision for a more thoughtful, sustainable approach to health and performance.”