Novak Djokovic is one of the most celebrated sports personalities of our time. The man is known for his never giving up spirit. He can come back in a match from any point. No wonder he is on the top of the ATP ranking table.
In 2020, Djokovic stood on number 23 on The World’s Highest-Paid Athletes 2020 list released by Forbes. He made a total of $32 Million in the last year by endorsements alone. Let us take a look at the brands that contribute towards Djokovic’s income.
Lacoste : In 2017, DJ signed a five-year apparel deal with the popular clothing brand, Lacoste. Before this brand, he was associated with Uniqlo for a long time.
Head : Head is a Dutch Sports and Clothing brand that sells alpine skiing and tennis equipment. The brand has been sponsoring Djokovic for years now.
Asics : Novak Djokovic became an ambassador of footwear brand, Asics, in 2018. The 5-year deal has fetched Djokovic over $70 Million.
Seiko : Seiko is a brand of luxurious watches. The brand has been sponsoring Djokovic since 2014. In 2015, Seiko even launched a variant named Novak Djokovic 2015 Limited Edition Seiko Astron SSE060.
Peugeot : Novak Djokovic partnered with Peugeot in 2014. He has been featured in multiple advertisements for the brand ever since. The brand’s logo appears on his on-court shirts.
Unicef The United Nations Children’s Fund : Novak Djokovic was appointed as UNICEF’s Goodwill Ambassador in August 2015. Initially, in 2011, DJ’s association with UNICEF was only restricted to his home country, Serbia. Later on, it spread to Europe and Central Asia.
Ultimate Software : Djokovic partnered with American technology company, Ultimate Software’s, in 2019. The brand’s logo appears on his on-court shirts.